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Brand page · Vehicle Parts & Accessories · New Zealand
BMW New Zealand traffic, ads & competitors 62.1k visits a month, 41 active Meta ads, Gravity score 612.
BMW New Zealand — BMW New Zealand is the official website for BMW in New Zealand, offering luxury performance vehicles, exclusive models, and premium ownership experience. In September 2026 bmw.co.nz drew an estimated 62.1k visits, up 20% on the month before. It ranks #6 of 790 Vehicle Parts & Accessories brands in New Zealand.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 21 peers: Vehicle Parts & Accessories brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BMW New Zealand is the official website for BMW in New Zealand, offering luxury performance vehicles, exclusive models, and premium ownership experience.
01 · Traffic
BMW New Zealand website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BMW New Zealand drew an estimated 62.1k visits in September 2026, up 20% on the month before and up 2% over three months.
- Worldwide#141,254of 4.5m sites · Top 5%
- In New Zealand#540of 26.3k sites · Top 5%
- Vehicle Parts & Accessories, worldwide#2,916of 167,964 brands · Top 5%
- Vehicle Parts & Accessories, New Zealand#6of 790 brands · Top 1%
62.1k
estimated visits in September
1 mo ▲ +20.4%4 mo ▲ +2.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BMW New Zealand reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BMW New Zealand holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Used Car Dealer Motor Vehicle Dealer Car Dealer Auto Market
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BMW New Zealand best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BMW New Zealand's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BMW New Zealand in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
BMW New Zealand ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BMW New Zealand runs Meta ads on Facebook, Instagram, and has advertised on Google since July 2022 (image, text, video).
The BMW 1 SeriesBMW New Zealand4 Oct 2026image
RELAX. WE CAREBMW New Zealand3 Oct 2026video
TIME FOR CHESS.BMW New Zealand2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BMW New Zealandverified
Text ad21 Oct 2026BMW New Zealandverified
Text ad21 Oct 2026BMW New Zealandverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BMW New Zealand influencers
The creators who tag @bmwnz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
BMW New Zealand competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BMW New Zealand among Vehicle Parts & Accessories brands in New Zealand. The closest is bmw-axsel.ru, then XProUSA, Yamaha Deta Group, Barons VW, Қазақстандағы Subaru ресми дистрибьюторы, qjmotor.mx.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bmw-axsel.rubmw-axsel.ru | |||||||
| XProUSAxprousa.com | |||||||
| Yamaha Deta Groupyamahadeta.co.id | |||||||
| Barons VWbaronsvw.co.za | |||||||
| Қазақстандағы Subaru ресми дистрибьюторыsubaru.kz | |||||||
| qjmotor.mxqjmotor.mx |
07 · Company
Who is behind BMW New Zealand?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BMW New Zealand is a company based in New Zealand, on a domain registered in October 1996. It employs about 50 people.
- Entity country
- 🇳🇿 New Zealand
- Domain registered
- 29 Oct 1996
- Employees
- 50 on LinkedIn
- Own store
- bmw.co.nz
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BMW New Zealand
What people ask Google about BMW New Zealand.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BMW New Zealand legit?
According to Gravity by Benchr, BMW New Zealand is a brand based in New Zealand: its website has existed since October 1996, it employs 50 people on LinkedIn, it has 172,985 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is BMW New Zealand known for?
BMW New Zealand is the official website for BMW in New Zealand, offering luxury performance vehicles, exclusive models, and premium ownership experience. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.
BMW New Zealand promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: BMW New Zealand advertises on Facebook and Instagram and on Google, where its offers often run. Check bmw.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns BMW New Zealand?
Gravity by Benchr records a company based in New Zealand, whose domain was registered in 1996, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BMW New Zealand doing well?
Yes. Gravity by Benchr estimates about 62,100 visits to bmw.co.nz in September 2026, up 20% in a month and up 2% over three months. BMW New Zealand ranks #6 of 790 Vehicle Parts & Accessories brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is BMW New Zealand's ad budget?
Gravity by Benchr does not publish a spend figure for BMW New Zealand on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in New Zealand?
Among Vehicle Parts & Accessories brands in New Zealand in the Gravity by Benchr index, BMW New Zealand ranks #6 of 790 by estimated traffic. Its closest competitors on the same market are bmw-axsel.ru, XProUSA, Yamaha Deta Group, Barons VW and Қазақстандағы Subaru ресми дистрибьюторы. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BMW New Zealand.