Brand page · Vehicles · Sweden
BMW traffic, ads & competitors 122k visits a month, 235 active Meta ads, Gravity score 643.
BMW — BMW Sverige is the official website for BMW in Sweden, offering premium cars, electric vehicles, and related services including financing, leasing, and accessories. In September 2026 bmw.se drew an estimated 122k visits, up 4% on the month before. It ranks #10 of 45 Vehicles brands in Sweden and holds a 1.3 Trustpilot rating over 87 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Vehicles brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BMW Sverige is the official website for BMW in Sweden, offering premium cars, electric vehicles, and related services including financing, leasing, and accessories.
01 · Traffic
BMW website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BMW drew an estimated 122k visits in September 2026, up 4% on the month before and up 17% over three months.
- Worldwide#79,410of 4.5m sites · Top 5%
- In Sweden#617of 27.3k sites · Top 5%
- Vehicles, worldwide#598of 39,400 brands · Top 5%
- Vehicles, Sweden#10of 45 brands · Top 30%
122k
estimated visits in September
1 mo ▲ +3.6%4 mo ▲ +16.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BMW reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BMW holds 1.3 out of 5 on Trustpilot over 87 reviews, 8 of them in the last twelve months: 2% of customers give five stars and 91% one star. That volume places BMW in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Auto Market Car Dealer Used Car Dealer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BMW best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BMW's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BMW in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
BMW ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BMW runs Meta ads on Facebook, Instagram, and has advertised on Google since November 2023 (image, text, video).
BMW OriginaltillbehörBMW Sverige7 Oct 2026image
BMW SverigeBMW Sverige6 Oct 2026image
BMW OriginaltillbehörBMW Sverige6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BMW Northern Europe ABverified
Text ad21 Oct 2026BMW Northern Europe ABverified
Text ad21 Oct 2026iProspect Aktiebolagverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BMW influencers
The creators who tag @bmwsverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bmwsverige on Instagram, led by Johnny Nygårds Lime M2 💚 (34k followers, 57.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJohnny Nygårds Lime M2 💚@m2c_lime · 🇸🇪 SE | Automotive mobility Creator | 34k | 57.9% | 12 | Tagged @bmwsverige |
06 · Competitors according to Gravity
BMW competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BMW among Vehicles brands in Sweden. The closest is Audi España, then Mercedes-Benz, Lexus, SEAT, Škoda Auto, Official BMW Malaysia website.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Audi Españaaudi.es | |||||||
| Mercedes-Benzmercedes-benz.pt | |||||||
| Lexuslexus.eu | |||||||
| SEATseat.de | |||||||
| Škoda Autoskoda-auto.de | |||||||
| Official BMW Malaysia websitebmw.com.my |
07 · Company
Who is behind BMW?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BMW is a company based in Sweden, founded in 1916 according to LinkedIn. It employs about 21 people.
- Entity country
- 🇸🇪 Sweden
- Founded
- 1916, per LinkedIn
- Employees
- 21 on LinkedIn
- Own store
- bmw.se
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BMW
What people ask Google about BMW.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BMW legit?
According to Gravity by Benchr, BMW is a brand based in Sweden: it employs 21 people on LinkedIn, it has 40,002 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about BMW?
Customers rate BMW 1.3 out of 5 on Trustpilot over 87 reviews, 8 of them in the last twelve months: 2% give five stars, 91% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does BMW sell?
BMW Sverige is the official website for BMW in Sweden, offering premium cars, electric vehicles, and related services including financing, leasing, and accessories. Gravity by Benchr classifies it under Vehicles. Source: Gravity by Benchr product classification.
Does BMW have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BMW advertises on Facebook and Instagram and on Google, where its offers often run. Check bmw.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns BMW?
Gravity by Benchr records a company based in Sweden, founded in 1916 according to LinkedIn, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BMW growing?
Yes. Gravity by Benchr estimates about 121,800 visits to bmw.se in September 2026, up 4% in a month and up 17% over three months. BMW ranks #10 of 45 Vehicles brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does BMW spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BMW on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicles brands in Sweden?
Among Vehicles brands in Sweden in the Gravity by Benchr index, BMW ranks #10 of 45 by estimated traffic. Its closest competitors on the same market are Audi España, Mercedes-Benz, Lexus, SEAT and Škoda Auto. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BMW.