The top 1% · Sweden
Top Swedish e-commerce brands
The 87 brands in the top 1% of the 8,608 e-commerce brand stores based in Sweden, ranked by Gravity by Benchr by estimated monthly visits, as of November 2026.
Gravity by Benchr ranks brand stores only: marketplaces and multi-brand retailers are left out, and each brand appears once, under its most visited site. A brand is listed in the country where it is based — its headquarters when known, otherwise its main market. Traffic tiers are orders of magnitude, not audited figures; the full figures are in the Gravity app.
01 · At a glance
Swedish e-commerce in figures.
Volvo Cars, Arket and JYSK lead the ranking of Swedish e-commerce brands. Sweden is #14 of the 45 countries ranked by Gravity by Benchr by number of brand stores, with 8,608.
By category, Apparel & Accessories leads with 28 of the 87 brands (32%), ahead of Home & Garden (17) and Health & Beauty (12).
By audience, 1 draws more than 10 million, 6 draw between 1 and 10 million and 80 draw between 100,000 and 1 million estimated visits a month.
02 · Top 1%
Ranked by estimated monthly visits.
- #1
Volvo Cars
volvocars.comSwedish automobile manufacturer that provides freedom to move in a personal, sustainable and safe way through better technology solutions and advanced…
- #2
Arket
arket.comARKET is a modern-day market that offers essential products for men, women, children and the home, as well as New Nordic vegetarian cafés.
- #3
JYSK
jysk.seHos JYSK får du alltid ett bra erbjudande på allt till hemmet. Se vårt stora utbud och bli inspirerad här ✓ Köp online eller besök din lokala JYSK-butik.
- #4
Mio
mio.seMio is a Swedish furniture and home decor retailer that sells sofas, beds, dining furniture, lighting, rugs, and various home accessories.
- #5
Fjällräven
fjallraven.comFjällräven is a Swedish outdoors clothing and equipment manufacturer that develops timeless, functional and durable outdoor equipment.
- #6
Lager 157
lager157.comLager 157 is a Swedish clothing-retail company that sells denim, basics and functional clothes at fair prices.
- #7
Jotex
jotex.seJotex is a home interior and furnishings company that sells products like curtains, bedding, rugs, furniture, decoration and lighting online.
- #8
Daniel Wellington
danielwellington.comDaniel Wellington is a Scandinavian brand that sells watches and jewelry with minimalist design. The company offers premium watches and accessories for men…
- #9
Yubico
yubico.comYubico is a Swedish cybersecurity company that manufactures hardware authentication devices, including the YubiKey, which provides strong two factor…
- #10
Dometic
dometic.comDometic is a Swedish mobile appliance manufacturer that designs innovative outdoor gear and mobile power solutions for everyday adventure and exploration.
- #11
Fractal Design
fractal-design.comFractal Design is a Swedish designer and manufacturer of premium PC hardware including cases, cooling, power supplies and accessories, focused on gaming…
- #12
Essnce
essnce.seESSNCE is a Swedish women-owned perfume company that offers high-quality, vegan and cruelty-free fragrances made in France at a reasonable price.
- #13
MQ Marqet
mq.seMQ Marqet is a fashion retail chain that sells clean and classic clothing of high quality, the latest fashion, and second hand in selected stores. They aim to…
- #14
Eton Shirts
etonshirts.comA luxury men's shirts and accessories brand founded in Sweden.
- #15
Teenage Engineering
teenage.engineeringteenage engineering creates high quality, well designed, electronic products for all people who love sound and music.
- #16
Cellbes
cellbes.seCellbes AB is a Swedish fashion and home textile company that sells clothing for women, men, and various sizes online, offering both everyday wear and festive…
- #17
Our Legacy
ourlegacy.comOur Legacy is an independent fashion brand that sells ready-to-wear clothing for men and women, along with shoes and accessories.
- #18
Andy okay
andyokay.comAndy okay is an art marketplace that sells limited edition prints from world leading artists to raise money for nonprofit organizations. Customers choose what…
- #19
Zinzino
zinzino.comZinzino is a Swedish multi-level marketing company that provides test-based, personalized nutrition products including wellness tests and nutritional…
- #20
Myrqvist
myrqvist.comMyrqvist is a footwear brand that offers premium shoes without the premium price tag.
- #21
Creative
creative.lightingCreative.Lighting is a Swedish company that sells unique lighting and home decor products including statement lamps, outdoor lights, and creative gifts with…
- #22
Foreo
foreo.comFOREO is a Swedish beauty-tech brand that specializes in producing skincare and oral care devices, known for its innovative and technology-driven approach to…
- #23
Toyota
toyota.seTOYOTA Sverige is the Swedish division of Toyota, operating as the general agent for Toyota and Lexus vehicles in Sweden. The company sells various car models…
- #24
Forex
forex.seFOREX is a Nordic market leader in travel currency services, offering online and in-store currency exchange, international money transfers, and travel-related…
- #25
Studentlitteratur
studentlitteratur.seStudentlitteratur is Sweden's leading publisher of educational materials, textbooks, and professional literature. The company publishes teaching materials for…
- #26
Mercedes-Benz
mercedes-benz.seMercedes-Benz Sverige AB is the official importer of Mercedes-Benz in Sweden, selling various types of cars including sedans, SUVs, and hybrids through a…
- #27
Wristbuddys
wristbuddys.comWristbuddys is a watch strap brand based in Stockholm that specializes in high-end watch straps and accessories for various watch brands.
- #28
Jlindeberg
jlindeberg.comJ.Lindeberg is a premium fashion and sportswear brand that bridges the worlds of fashion and sports, offering sophisticated, edgy and comfortable products for…
- #29
Polarn O. Pyret
polarnopyret.sePolarn O. Pyret is a Swedish brand for baby and childrenswear that produces clothes made to last and be worn repeatedly, with a focus on functional design for…
- #30
Valheim Shop
valheim.shopOfficial Valheim Merch Store selling merchandise for the Valheim game including t-shirts, hoodies, caps, accessories, drinking horns, flags, mouse pads, mugs…
- #31
Free League Publishing
freeleaguepublishing.comFree League Publishing is a Swedish publisher dedicated to speculative fiction, creating tabletop role-playing games and books set in strange and wondrous…
- #32
Maurten
maurten.comMaurten develops carbohydrate sports fuel products for endurance athletes, including gels, drink mixes, bicarb system, and solids based on patented hydrogel…
- #33
MAEN
maenwatches.comMAEN Watches is a brand that designs and sells unique timepieces with a focus on quality, combining classic design elements with modern technology.
- #34
AJ Produkter
ajprodukter.seAJ Produkter is a Swedish company that supplies office furniture, school furniture, and warehouse equipment. They offer workplace furniture, equipment, and…
- #35
Vacier
vacier.comVacier is a jewelry company that sells minimal and versatile jewelry primarily for men, with adjustable sizing for a perfect fit. The company creates timeless…
- #36
Aarke
aarke.comAarke is a Swedish design company that specializes in premium kitchen appliances blending aesthetics, functionality, and durability.
- #37
Toteme
toteme.comTOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style, creating emblematic designs with an emphasis on…
- #38
Sandbergwallpaper
sandbergwallpaper.comSandberg Wallpaper is a Swedish design company that creates hand-drawn wallpaper and accessories with unique expressions and timeless color palettes, inspired…
- #39
CAIA Cosmetics
caiacosmetics.seCAIA Cosmetics is a Swedish D2C business that sells top quality makeup products including lip balms, lip pencils, foundations, setting sprays, and various…
- #40
Rugvista
rugvista.co.ukRugvista AB is a European online retailer that sells rugs, carpets, bath mats and door mats in various shapes, sizes, colors and patterns.
- #41
Natur & Kultur
nok.seNatur & Kultur is an independent foundation that publishes books and inspires reading and learning. They strengthen voices in democratic dialogue through…
- #42
Volkswagen
volkswagen.seVolkswagen Sverige is the official Swedish website for Volkswagen, offering car models, services, accessories, and dealer information. It is part of…
- #43
Hästens Beds
hastens.comHästens Beds is a Swedish manufacturer of luxury beds and sleep products. The company has been crafting beds since 1852 in Köping, Sweden.
- #44
Impecta Fröhandel
impecta.seImpecta Fröhandel is a Swedish seed company that sells seeds and gardening accessories, including vegetable seeds, flower seeds, and organic seeds, selected…
- #45
Vanbruun
vanbruun.comVANBRUUN is a jewelry brand that specializes in fine jewelry, engagement rings, wedding rings, and certified diamonds, with showrooms in Stockholm, Oslo…
- #46
Wallism
wallism.frWallism is an online store that creates panoramic wallpapers and wall murals in collaboration with selected designers. They offer custom-made, eco-friendly…
- #47
Oatly
oatly.comOatly is a Swedish food company that develops oat-based products, pioneering the oat drink category since 1994.
- #48
Morakniv
morakniv.comMorakniv is a knife manufacturer based in Mora, Sweden that produces knives for craftsmen, bushcrafters, artisans, chefs, hikers, and explorers.
- #49
Nord Keyboards
nordkeyboards.comNord Keyboards is a Swedish manufacturer of premium keyboards and synthesizers, known for their award-winning instruments including the Nord Electro, Nord…
- #50
Elfa
elfa.comElfa Sverige is a Swedish company that manufactures storage systems including customizable shelves, drawers and sliding doors for homes.
- #51
Aim'n
aimn.seVi vill sprida vårt budskap världen över och få fler att sikta högt & drömma stort. Med ett par tights från aim'n är allt möjligt, bara du vågar! Snabb…
- #52
Happy Socks
happysocks.comHappy Socks is a Swedish manufacturer and retailer of socks that believes life can never be too colourful and aims to bring happiness through authentic…
- #53
SSAB
ssab.comSSAB is a global steel company that produces premium steels and operates steel mills in Sweden, Finland, and the United States.
- #54
Montec
montecwear.comMontecwear is a Swedish ski and snowboard apparel brand that develops performance-focused winter clothing and gear for mountain adventures.
- #55
Latitude 64°
latitude64.comLatitude 64° is a disc golf brand that manufactures and sells discs, bags, baskets, apparel, and gear for players of all skill levels.
- #56
Flattered
flattered.comFlattered is a footwear and leather goods brand that designs products in Stockholm and crafts them in Europe, embracing Scandinavian minimalism and quality…
- #57
Škoda
skoda.seVälkommen till Škoda Sverige. Upptäck vårt stora utbud av bilmodeller, service och tillbehör till förmånliga priser. Bygg din egen bil som du vill ha den.
- #58
Topformula
topformula.seTopformula is a Swedish company that manufactures and sells dietary supplements directly from its own factory to consumers.
- #59
Grand Lè Mar
grandlemar.comGrand Lè Mar is a clothing brand that specializes in tailoring and statement pieces, offering suits, jackets, knits, shirts, trousers, eyewear, shoes, and…
- #60
Estrid
estrid.comEstrid is a Scandinavian vegan beauty brand that sells razor and deodorant subscriptions along with body care products for all humans.
- #61
Boråstapeter
borastapeter.comBoråstapeter is a Swedish brand that creates wallpapers for homes, drawing inspiration from nature, shared roots, and contemporary ideas to provide comfort…
- #62
HMS Networks
hms-networks.comHMS Networks creates products that enable industrial equipment to communicate and share information with software and systems, operating within Industrial ICT.
- #63
Smartphoto
smartphoto.sesmartphoto Nordic AB is a leading European photo producer that creates photo books and gifts with customers' own images.
- #64
Elektron
elektron.seElektron Music Machines is a Swedish company that designs and manufactures electronic music instruments and technology.
- #65
C'est Normal
cestnormal.comC'est Normal is a Scandinavian clothing brand creating multifunctional essentials for men, focusing on versatile pieces that blend streetwear, workwear and…
- #66
Flow Neuroscience
flowneuroscience.comFlow Neuroscience is a Swedish company that develops at-home depression treatments without medication, offering neuromodulation solutions for mental healthcare.
- #67
Intimina
intimina.comINTIMINA is a Swedish brand that offers a complete line of products dedicated exclusively to women's intimate health, including menstrual cups, period…
- #68
Scandi Gum
scandigum.comScandi Gum is an oral care brand that offers gum products for whitening, fresh breath and clean energy.
- #69
INF Company
inf.seINF Company AB is a Swedish e-commerce company that sells quality products including electronics, clothing and accessories, and sports items.
- #70
Lexus
lexus.seLexus Sweden is the Swedish division of Lexus, a Japanese brand of luxury vehicle owned by Toyota Motor Corporation. The company sells premium cars, hybrids…
- #71
Audi
audi.seAudi Sverige is the Swedish division of Audi that sells Audi cars and provides services through authorized dealers and workshops in Sweden.
- #72
Mattfabriken
mattfabriken.seMattfabriken is an online retailer that sells a wide variety of carpets and rugs in different colors, sizes, materials and styles for all rooms in the home.
- #73
Mattadirekt
mattadirekt.seMattadirekt.se is an online retailer that sells quality carpets and rugs at affordable prices. The company offers various types of carpets including…
- #74
Gallerix
gallerix.seGallerix is a Swedish company that sells posters and frames for home decoration, offering over 5000 different designs and artworks.
- #75
Permobil
permobil.comPermobil is a Swedish company that provides assistive technology solutions including power and manual wheelchairs, seating and positioning products, and power…
- #76
Understatement
shopunderstatement.comUnderstatement is a Stockholm-based underwear brand that designs and sells comfortable bralettes and panties for women, focusing on comfort and body…
- #77
Flügger
flugger.seFlügger Sverige is a Swedish producer of paint and related products, offering tools, wallpaper, and supplies for painting projects.
- #78
Grimfrost
grimfrost.comGrimfrost is a Swedish e-commerce shop specializing in authentic Viking products including clothing, jewelry, and accessories. They offer both Viking-themed…
- #79
Sunda
sunda.seSunda is a Swedish e-commerce company that develops and sells laundry and cleaning products for the home. Their products are designed for specific tasks to…
- #80
Berg & Berg
bergbergstore.comBerg & Berg is a clothing brand that offers tailoring, casualwear, and accessories with a Nordic interpretation of style, focusing on cut, proportion, and…
- #81
Markslöjd
markslojd.comMarkslöjd is a Swedish lighting company that develops, manufactures and sells lighting products for both home and public spaces, featuring Scandinavian design.
- #82
Hasselblad
store-eu.hasselblad.comHasselblad EU is the official online store for Hasselblad, a leading manufacturer of digital medium format cameras and lenses. The store sells Hasselblad…
- #83
Bosch Home
bosch-home.seBosch Home sells high-quality household appliances and home appliances that make everyday life easier, including products for cooking, dishwashing, laundry…
- #84
Gant
gant.inGant India is the official online store for GANT, selling men's, women's, and kids' clothing including shirts, t-shirts, jeans, trousers, sweaters, and…
- #85
Photowall
photowall.frPhotowall is a premium wall decoration and mural art company that offers custom-made wallpapers and prints, allowing customers to express their personal style…
- #86
Switch Nails
switch-nails.comSwitch Nails is a brand that sells sustainable salon-quality nails that can be applied at home in minutes. Their products are reusable, made of 100% recycled…
- #87
BMW
bmw.seBMW Sverige is the official website for BMW in Sweden, offering premium cars, electric vehicles, and related services including financing, leasing, and…
Each brand links to its public Gravity page. Favicons are loaded from the brands' own sites.
03 · Questions
About Swedish e-commerce brands.
What are the biggest Swedish e-commerce brands?
By estimated monthly visits, the largest e-commerce brand stores based in Sweden are Volvo Cars, Arket, JYSK, Mio and Fjällräven, according to the Gravity by Benchr ranking of November 2026.
How many e-commerce brands are there in Sweden?
Gravity by Benchr ranks 8,608 e-commerce brand stores based in Sweden with a measured audience — #14 of the 45 countries it ranks. The top 1% is 87 brands, all listed on this page.
Which product categories lead Swedish e-commerce?
By category, Apparel & Accessories leads with 28 of the 87 brands (32%), ahead of Home & Garden (17) and Health & Beauty (12).
How is this ranking made?
Gravity by Benchr ranks brand stores only — marketplaces and multi-brand retailers are left out — by estimated monthly visits, each brand once, under its most visited site. The country is where the brand is based: its headquarters when known, otherwise its main market. The ranking is refreshed every month.
04 · More rankings