Brand page · Outdoor Recreation · United Kingdom
Bobbin traffic, ads & competitors 52.5k visits a month, 6 active Meta ads, Gravity score 420.
Bobbin — Bobbin is a British bicycle brand that sells vintage unisex bicycles for all ages, including both adult and kids' bikes. In September 2026 bobbinbikes.com drew an estimated 52.5k visits, down 23% on the month before. It ranks #169 of 3,414 Outdoor Recreation brands in the United Kingdom and holds a 3.9 Trustpilot rating over 1,230 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 211 peers: Outdoor Recreation brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bobbin is a British bicycle brand that sells vintage unisex bicycles for all ages, including both adult and kids' bikes.
01 · Traffic
Bobbin website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bobbin drew an estimated 52.5k visits in September 2026, down 23% on the month before and down 23% over three months.
- Worldwide#162,993of 4.5m sites · Top 5%
- In United Kingdom#8,595of 192k sites · Top 5%
- Outdoor Recreation, worldwide#3,457of 101,136 brands · Top 5%
- Outdoor Recreation, United Kingdom#169of 3,414 brands · Top 5%
52.5k
estimated visits in September
1 mo ▼ −23.2%4 mo ▼ −22.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Bobbin reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bobbin holds 3.9 out of 5 on Trustpilot over 1,230 reviews, 155 of them in the last twelve months: 70% of customers give five stars and 17% one star. That volume places Bobbin in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Bicycle Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Bobbin best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bobbin sells on Shopify, 23% of its catalogue in stock. The best seller is Gingersnap 16" Wheel, at £205.00–£216.00, followed by Gingersnap 12" Wheel and Gingersnap 12" Balance Bike.
#1Gingersnap 16" WheelBobbin£205.00–£216.00In stock
#2Gingersnap 12" WheelBobbin£140.00–£166.00In stock
#3Gingersnap 12" Balance BikeBobbin£88.00–£155.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bobbin in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 14% of the catalogue
- In stock
- 23%
- Upper price quartile
- US$80.74
- Currency
- GBP
04 · Ads
Bobbin ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bobbin runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since January 2024 (image, text, video).
15% Off SitewideBobbin Bicycles6 Oct 2026image
15% Off SitewideBobbin Bicycles6 Oct 2026image
15% Off SitewideBobbin Bicycles6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026BOBBIN BICYCLES LTDverified
Text ad20 Oct 2026BOBBIN BICYCLES LTDverified
Text ad20 Oct 2026BOBBIN BICYCLES LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Bobbin influencers
The creators who tag @bobbinbicycles on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bobbinbicycles on Instagram, led by Muddy Puddles (49k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMuddy Puddles@muddypuddlesuk · 🇬🇧 GB | Travel tourism exploration Creator | 49k | 0.0% | 1 | Tagged @bobbinbicycles |
06 · Competitors according to Gravity
Bobbin competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bobbin among Outdoor Recreation brands in the United Kingdom. The closest is QUOC, then Retro Peloton, panaracer.co.uk, MagCAD Designs, DMR Bikes, BikyBag.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| QUOCquoc.cc | |||||||
| Retro Pelotonretropeloton.com | |||||||
| panaracer.co.ukpanaracer.co.uk | |||||||
| MagCAD Designsmagcad-designs.com | |||||||
| DMR Bikesdmrbikes.com | |||||||
| BikyBagbikybag.com |
07 · Company
Who is behind Bobbin?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bobbin is a company based in London, United Kingdom, founded in 2007 according to LinkedIn, on a domain registered in February 2012. It employs about 4 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2007, per LinkedIn
- Domain registered
- 2 Feb 2012
- Status
- Operating
- Employees
- 4 on LinkedIn
- Own store
- bobbinbikes.com · Shopify · GBP
- Catalogue
- 97 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bobbin
What people ask Google about Bobbin.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bobbin legit or a scam?
According to Gravity by Benchr, Bobbin is a brand based in London, United Kingdom: its website has existed since February 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 60,659 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Bobbin?
Customers rate Bobbin 3.9 out of 5 on Trustpilot over 1,230 reviews, 155 of them in the last twelve months: 70% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Bobbin sell?
Bobbin is a British bicycle brand that sells vintage unisex bicycles for all ages, including both adult and kids' bikes. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Bobbin cost?
Bobbin's best seller, Gingersnap 16" Wheel, sells from £205.00 to £216.00 on bobbinbikes.com. 23% of the catalogue is in stock. Gravity does not track prices daily: check bobbinbikes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Bobbin promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Bobbin advertises on Facebook and Instagram and on Google, where its offers often run. Check bobbinbikes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Bobbin?
Bobbin sells on its own website, bobbinbikes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Bobbin?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2007 according to LinkedIn, on a domain registered in 2012, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bobbin doing well?
Not at the moment. Gravity by Benchr estimates about 52,500 visits to bobbinbikes.com in September 2026, down 23% in a month and down 23% over three months. Bobbin ranks #169 of 3,414 Outdoor Recreation brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bobbin use?
Gravity by Benchr identifies bobbinbikes.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Bobbin's ad budget?
Gravity by Benchr does not publish a spend figure for Bobbin on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in the United Kingdom?
Among Outdoor Recreation brands in the United Kingdom in the Gravity by Benchr index, Bobbin ranks #169 of 3,414 by estimated traffic. Its closest competitors on the same market are QUOC, Retro Peloton, panaracer.co.uk, MagCAD Designs and DMR Bikes. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bobbin.