Brand page · Clothing · United Kingdom
Boden traffic, ads & competitors 7.9m visits a month, 847 active Meta ads, Gravity score 738.
Boden — Boden UK is a clothing brand that sells women's and children's apparel and accessories. In September 2026 boden.com drew an estimated 7.9m visits, up 25% on the month before. It ranks #8 of 97,158 Clothing brands in the United Kingdom and holds a 4.6 Trustpilot rating over 82,084 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Clothing brands in the United Kingdom with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Boden UK is a clothing brand that sells women's and children's apparel and accessories.
01 · Traffic
Boden website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Boden drew an estimated 7.9m visits in September 2026, up 25% on the month before and up 17% over three months.
- Worldwide#2,622of 4.5m sites · Top 1%
- In United States#915of 1.2m sites · Top 1%
- Clothing, worldwide#168of 459,295 brands · Top 1%
- Clothing, United States#8of 97,158 brands · Top 1%
7.9m
estimated visits in September
1 mo ▲ +24.6%4 mo ▲ +16.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Boden reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Boden holds 4.6 out of 5 on Trustpilot over 82,084 reviews, 17,160 of them in the last twelve months: 82% of customers give five stars and 4% one star. That volume places Boden in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Boden scores 4.6 over 294 reviews.
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Boden best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Boden sells on Shopify, 19% of its catalogue in stock. The best seller is Highgate Ponte Trousers-Black, at £79.00, followed by Westbourne Ponte Trousers-Black and Gift Card.
#1Highgate Ponte Trousers-BlackBoden£79.00In stock
#2Westbourne Ponte Trousers-BlackBoden£32.00In stock
#3Gift CardBoden£10.00–£250.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Boden in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 10% of the catalogue
- In stock
- 19%
- Upper price quartile
- US$63.53
- Currency
- GBP
04 · Ads
Boden ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Boden runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
READY TO PARTY?Boden14 Oct 2026image
NEW STYLES ARE HEREBoden14 Oct 2026video
THE 2026 GIFT GUIDEBoden14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026J.P. BODEN & CO. LTDverified
Text ad20 Oct 2026J.P. BODEN & CO. LTDverified
Image ad20 Oct 2026J.P Boden Services Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Boden influencers
The creators who tag @boden on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @boden on Instagram, led by Mini Models (22.5k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMini Models@minimodelsagency · 🇬🇧 GB | Fashion style luxury Creator | 22.5k | 0.1% | 9 | Tagged @boden |
06 · Competitors according to Gravity
Boden competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Boden among Clothing brands in the United Kingdom. The closest is Boden, then bodendirect.de, Bobo Choses, Benetton Group, gap.com, Lola + The Boys.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bodenbodenusa.com | |||||||
| bodendirect.debodendirect.de | |||||||
| Bobo Chosesbobochoses.com | |||||||
| Benetton Groupfr.benetton.com | |||||||
| gap.comgap.com | |||||||
| Lola + The Boyslolaandtheboys.com |
07 · Company
Who is behind Boden?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Boden is a company based in London, United Kingdom, founded in 1991 according to LinkedIn, on a domain registered in February 1996. It employs about 944 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1991, per LinkedIn
- Domain registered
- 2 Feb 1996
- Status
- Operating
- Employees
- 944 on LinkedIn
- Own store
- boden.com · Shopify · GBP
- Catalogue
- 546 collections
08 · What people ask about Boden
What people ask Google about Boden.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Boden legit?
According to Gravity by Benchr, Boden is a brand based in London, United Kingdom: its website has existed since February 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 944 people on LinkedIn, it has 1,163,266 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Boden reviews
Customers rate Boden 4.6 out of 5 on Trustpilot over 82,084 reviews, 17,160 of them in the last twelve months: 82% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Boden scores 4.6 over 294 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Boden sell?
Boden UK is a clothing brand that sells women's and children's apparel and accessories. Gravity by Benchr classifies it under Clothing, with Heels making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Boden prices: how much is it?
Boden's best seller, Highgate Ponte Trousers-Black, sells £79.00 on boden.com. 19% of the catalogue is in stock. Gravity does not track prices daily: check boden.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Boden promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Boden advertises on Facebook and Instagram and on Google, where its offers often run. Check boden.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Boden?
Boden sells on its own website, boden.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Boden?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1991 according to LinkedIn, on a domain registered in 1996, with 944 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Boden growing?
Yes. Gravity by Benchr estimates about 7,932,900 visits to boden.com in September 2026, up 25% in a month and up 17% over three months. Boden ranks #8 of 97,158 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Boden use?
Gravity by Benchr identifies boden.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Boden spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Boden on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United Kingdom?
Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Boden ranks #8 of 97,158 by estimated traffic. Its closest competitors on the same market are Boden, bodendirect.de, Bobo Choses, Benetton Group and gap.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Boden.