Brand page · Books · Denmark
Bog & idé: 1.2m visits a month, 227 active Meta ads.
Bog & idé — Bog & idé is Denmark's largest bookstore chain that sells books, creative materials, and hobby supplies. In September 2026 bog-ide.dk drew an estimated 1.2m visits, down 14% on the month before. It ranks #1 of 151 Books brands in Denmark and holds a 4.5 Trustpilot rating over 53,478 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Bog & idé is Denmark's largest bookstore chain that sells books, creative materials, and hobby supplies.
01 · Traffic
How much traffic Bog & idé gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bog & idé drew an estimated 1.2m visits in September 2026, down 14% on the month before and up 18% over three months.
- Worldwide#12,238of 4.5m sites · Top 1%
- In Denmark#41of 21.4k sites · Top 1%
- Books, worldwide#113of 53,824 brands · Top 1%
- Books, Denmark#1of 151 brands · Top 1%
1.2m
estimated visits in September
1 mo ▼ −14.3%4 mo ▲ +17.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bog & idé.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bog & idé holds 4.5 out of 5 on Trustpilot over 53,478 reviews, 2,739 of them in the last twelve months: 80% of customers give five stars and 4% one star. That volume places Bog & idé in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Bog & idé scores 4.9 over 20 reviews.
Book Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bog & idé sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bog & idé sells on Shopify, 99% of its catalogue in stock. The best seller is Kalle og Kaptajn Skipper, at DKK 169.95, followed by Threshing Day: Limited Deluxe Edition and Vi skal have noget at grine af.
#2Kalle og Kaptajn SkipperBog & idéDKK 169.95In stock
#3Threshing Day: Limited Deluxe EditionBog & idéDKK 239.95In stock
Vi skal have noget at grine afBog & idéDKK 249.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bog & idé in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 0% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$29.96
- Currency
- DKK
04 · Ads
What Bog & idé is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bog & idé runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Se krea til efterårsferienBog & idé6 Oct 2026video
Se alle bogtilbud herBog & idé6 Oct 2026image
Se krea til efterårsferienBog & idé6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Indeks Retail A/Sverified
Text ad21 Oct 2026Indeks Retail A/Sverified
Text ad21 Oct 2026Indeks Retail A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bog & idé.
The creators who tag @bogide on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bogide on Instagram, led by Cathrine Katzmann - parterapeut og debattør (17.9k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCathrine Katzmann - parterapeut og debattør@parterapeutens_dagbog · 🇩🇰 DK | Psychology mental health Creator | 17.9k | — | 3 | Tagged @bogide |
06 · Competitors according to Gravity
Who Bog & idé competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bog & idé among Books brands in Denmark. The closest is Paper Plus, then Eason, Giunti al punto, ark.no, Norli Bokhandel, hugendubel.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Paper Pluspaperplus.co.nz | |||||||
| Easoneasons.com | |||||||
| Giunti al puntogiuntialpunto.it | |||||||
| ark.noark.no | |||||||
| Norli Bokhandelnorli.no | |||||||
| hugendubel.dehugendubel.de |
07 · Company
The company behind Bog & idé.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bog & idé is a company based in Horsens, Denmark, founded in 2005 according to LinkedIn. It employs about 301 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Horsens
- Founded
- 2005, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 301 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bog-ide.dk · Shopify · DKK
- Catalogue
- 23,855 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bog & idé
What people ask Google about Bog & idé.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bog & idé legit?
According to Gravity by Benchr, Bog & idé is a brand based in Horsens, Denmark: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 301 people on LinkedIn, it has 24,683 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Bog & idé reviews
Customers rate Bog & idé 4.5 out of 5 on Trustpilot over 53,478 reviews, 2,739 of them in the last twelve months: 80% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Bog & idé scores 4.9 over 20 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bog & idé?
Bog & idé is Denmark's largest bookstore chain that sells books, creative materials, and hobby supplies. Gravity by Benchr classifies it under Books, with Live Streams making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Bog & idé expensive?
Bog & idé's best seller, Kalle og Kaptajn Skipper, sells DKK 169.95 on bog-ide.dk. 99% of the catalogue is in stock. Gravity does not track prices daily: check bog-ide.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Bog & idé discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bog & idé advertises on Facebook and Instagram and on Google, where its offers often run. Check bog-ide.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Bog & idé?
Bog & idé sells on its own website, bog-ide.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Bog & idé?
Gravity by Benchr records a company based in Horsens, Denmark, founded in 2005 according to LinkedIn, with 301 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Bog & idé growing?
Yes. Gravity by Benchr estimates about 1,239,500 visits to bog-ide.dk in September 2026, down 14% in a month and up 18% over three months. Bog & idé ranks #1 of 151 Books brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bog & idé use?
Gravity by Benchr identifies bog-ide.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Bog & idé's ad budget?
Gravity by Benchr does not publish a spend figure for Bog & idé on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands in Denmark?
Among Books brands in Denmark in the Gravity by Benchr index, Bog & idé ranks #1 of 151 by estimated traffic. Its closest competitors on the same market are Paper Plus, Eason, Giunti al punto, ark.no and Norli Bokhandel. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bog & idé.