Brand page · Belgium
Bonprix traffic, ads & competitors 136k visits a month, 190 active Meta ads.
Bonprix — Bonprix is an e-commerce company that offers fashion with a strong value-for-money proposition to a mainly female target group. In September 2026 bonprix.be drew an estimated 136k visits, down 34% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Bonprix is an e-commerce company that offers fashion with a strong value-for-money proposition to a mainly female target group.
01 · Traffic
Bonprix website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bonprix drew an estimated 136k visits in September 2026, down 34% on the month before and up 10% over three months.
- Worldwide#50,911of 4.5m sites · Top 5%
- In Belgium#241of 36.5k sites · Top 1%
- Category, worldwide—Data not available
- Category, Belgium—Data not available
136k
estimated visits in September
1 mo ▼ −34.3%4 mo ▲ +10.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Bonprix reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bonprix holds 4.2 out of 5 on Trustpilot over 6,251 reviews, 627 of them in the last twelve months: 55% of customers give five stars and 5% one star. That volume places Bonprix in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Clothing Store Women's Clothing Store Swimwear Store Children's Clothing Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Bonprix best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Bonprix's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Bonprix in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Bonprix ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bonprix runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Ein Mantel für jeden Anlassbonprix13 Oct 2026video
Deine Herbst-Highlightsbonprix13 Oct 2026video
Dein Style für kühle Tagebonprix13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Bonprix influencers
The creators who tag @bonprix on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bonprix on Instagram, led by Ely's Beauty Choices (12.9k followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEly's Beauty Choices@ely_s_beauty_choices · 🇷🇴 RO | Fashion style luxury Creator | 12.9k | 4.5% | 12 | Tagged @bonprix |
06 · Competitors according to Gravity
Bonprix competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bonprix. The closest is C&A Brasil, then mrp.com, bestandless.com.au, Joe Fresh, Family Group, ZARA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| C&A Brasilcea.com.br | |||||||
| mrp.commrp.com | |||||||
| bestandless.com.aubestandless.com.au | |||||||
| Joe Freshjoefresh.com | |||||||
| Family Groupfamilyshop.cl | |||||||
| ZARAzara.net |
07 · Company
Who is behind Bonprix?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bonprix is a company based in Belgium, founded in 1986 according to LinkedIn. It employs about 1,329 people.
- Entity country
- 🇧🇪 Belgium
- Founded
- 1986, per LinkedIn
- Employees
- 1,329 on LinkedIn
- Own store
- bonprix.be
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bonprix
What people ask Google about Bonprix.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bonprix legit?
According to Gravity by Benchr, Bonprix is a brand based in Belgium: its Trustpilot profile is claimed by the brand, it employs 1,329 people on LinkedIn, it has 1,102,982 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Bonprix reviews
Customers rate Bonprix 4.2 out of 5 on Trustpilot over 6,251 reviews, 627 of them in the last twelve months: 55% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Bonprix sell?
Bonprix is an e-commerce company that offers fashion with a strong value-for-money proposition to a mainly female target group. Source: Gravity by Benchr product classification.
Is there a Bonprix discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bonprix advertises on Facebook and Instagram, where its offers often run. Check bonprix.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Bonprix?
Gravity by Benchr records a company based in Belgium, founded in 1986 according to LinkedIn, with 1,329 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Bonprix growing?
Yes. Gravity by Benchr estimates about 136,100 visits to bonprix.be in September 2026, down 34% in a month and up 10% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Bonprix's ad budget?
Gravity by Benchr does not publish a spend figure for Bonprix on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bonprix.