Brand page · Clothing · United Kingdom
Bonsoir of London: 49.2K visits a month, 27 active Meta ads, Gravity score 728.
Bonsoir of London — Bonsoir of London is a British producer and retailer of traditional men's and women's nightwear, offering exceptional quality, craftsmanship and style. In September 2026 bonsoiroflondon.com drew an estimated 49.2K visits, up 26% on the month before. It ranks #2,817 of 97,158 Clothing brands in United Kingdom and holds a 4.6 Trustpilot rating over 67 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bonsoir of London is a British producer and retailer of traditional men's and women's nightwear, offering exceptional quality, craftsmanship and style.
01 · Traffic
How much traffic Bonsoir of London gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bonsoir of London drew an estimated 49.2K visits in September 2026, up 26% on the month before and up 296% over three months.
- Worldwide#172,469of 4.5M sites · Top 5%
- In United States#55,200of 1.2M sites · Top 5%
- Clothing, worldwide#16,587of 459,295 brands · Top 5%
- Clothing, United States#2,817of 97,158 brands · Top 5%
49.2K
estimated visits in September
1 mo ▲ +25.5%4 mo ▲ +295.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bonsoir of London.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bonsoir of London holds 4.6 out of 5 on Trustpilot over 67 reviews, 60 of them in the last twelve months: 82% of customers give five stars and 6% one star. That volume places Bonsoir of London in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Bonsoir of London scores 5.0 over 13 reviews.
Clothing Store Underwear Store Men's Clothing Store Women's Clothing Store Bedding Store Children's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bonsoir of London sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bonsoir of London sells on Shopify, 99% of its catalogue in stock. The best seller is GIFT WRAPPING, at £10.00, followed by Women's Victoria Cotton Long Sleeve Nightdress - White and Women's French Pleat Long Sleeve Nightdress - Midnight.
#1GIFT WRAPPINGBonsoir of London£10.00In stock
#2Women's Victoria Cotton Long Sleeve Nightdress - WhiteBonsoir of London£105.00In stock
#3Women's French Pleat Long Sleeve Nightdress - MidnightBonsoir of London£99.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bonsoir of London in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 43% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$183.98
- Currency
- GBP
04 · Ads
What Bonsoir of London is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bonsoir of London runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2022 (image, text, video).
A hundred years of getting softness rightBonsoir of London Ltd4 Oct 2026image
Made for slow winter eveningsBonsoir of London Ltd4 Oct 2026image
Evenings worth dressing forBonsoir of London Ltd2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Bonsoir of Londonverified
Image ad21 Oct 2026Bonsoir of Londonverified
Text ad20 Oct 2026Bonsoir of Londonverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bonsoir of London.
The creators who tag @bonsoirlondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bonsoirlondon on Instagram, led by @hearthfullofstars (46.3K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| hhearthfullofstars@hearthfullofstars · 🇬🇧 GB | Decoration garden diy Creator | 46.3K | 0.3% | 1 | Tagged @bonsoirlondon |
06 · Competitors according to Gravity
Who Bonsoir of London competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bonsoir of London among Clothing brands in United Kingdom. The closest is Desmond & Dempsey, then Zed Sleep, Karen Mabon, Pretty You, THEIR NIBS, Speltham.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Desmond & Dempseydesmondanddempsey.com | |||||||
| Zed Sleepzedsleep.co | |||||||
| Karen Mabonkarenmabon.com | |||||||
| Pretty Youprettyyoulondon.com | |||||||
| THEIR NIBStheirnibs.com | |||||||
| Spelthamspelthamstore.com |
07 · Company
The company behind Bonsoir of London.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bonsoir of London is a company based in Crewkerne, United Kingdom, founded in 1926 according to LinkedIn, on a domain registered in June 2011. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Crewkerne
- Founded
- 1926, per LinkedIn
- Domain registered
- 16 Jun 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bonsoiroflondon.com · Shopify · GBP
- Catalogue
- 470 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bonsoir of London
What people ask Google about Bonsoir of London.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bonsoir of London legit?
According to Gravity by Benchr, Bonsoir of London is a brand based in Crewkerne, United Kingdom: its website has existed since June 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 14,263 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Bonsoir of London?
Customers rate Bonsoir of London 4.6 out of 5 on Trustpilot over 67 reviews, 60 of them in the last twelve months: 82% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. On Google, Bonsoir of London scores 5.0 over 13 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bonsoir of London?
Bonsoir of London is a British producer and retailer of traditional men's and women's nightwear, offering exceptional quality, craftsmanship and style. Gravity by Benchr classifies it under Clothing, with Sleepwear & Loungewear making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Bonsoir of London cost?
Bonsoir of London's best seller, GIFT WRAPPING, sells £10.00 on bonsoiroflondon.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check bonsoiroflondon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Bonsoir of London discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bonsoir of London advertises on Facebook and Instagram and on Google, where its offers often run. Check bonsoiroflondon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Bonsoir of London?
Bonsoir of London sells on its own website, bonsoiroflondon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Bonsoir of London?
Gravity by Benchr records a company based in Crewkerne, United Kingdom, founded in 1926 according to LinkedIn, on a domain registered in 2011, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bonsoir of London growing?
Yes. Gravity by Benchr estimates about 49,200 visits to bonsoiroflondon.com in September 2026, up 26% in a month and up 296% over three months. Bonsoir of London ranks #2,817 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bonsoir of London use?
Gravity by Benchr identifies bonsoiroflondon.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Bonsoir of London spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bonsoir of London on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Bonsoir of London ranks #2,817 of 97,158 by estimated traffic. Its closest competitors on the same market are Desmond & Dempsey, Zed Sleep, Karen Mabon, Pretty You, THEIR NIBS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bonsoir of London.