Brand page · Nursing & Feeding · United States
Boppy traffic, ads & competitors 75.2k visits a month, 135 active Meta ads, Gravity score 706.
Boppy — Boppy is a company that sells nursing pillows, baby carriers, pregnancy pillows, and other accessories for mothers and babies. In September 2026 boppy.com drew an estimated 75.2k visits, up 24% on the month before. It ranks #22 of 636 Nursing & Feeding brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 33 peers: Nursing & Feeding brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Boppy is a company that sells nursing pillows, baby carriers, pregnancy pillows, and other accessories for mothers and babies.
01 · Traffic
Boppy website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Boppy drew an estimated 75.2k visits in September 2026, up 24% on the month before and up 21% over three months.
- Worldwide#119,770of 4.5m sites · Top 5%
- In United States#39,004of 1.2m sites · Top 5%
- Nursing & Feeding, worldwide#131of 5,006 brands · Top 5%
- Nursing & Feeding, United States#22of 636 brands · Top 5%
75.2k
estimated visits in September
1 mo ▲ +23.9%4 mo ▲ +21.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Boppy reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Boppy holds 3.4 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 0% one star.
Baby Clothing Store Baby Store Maternity Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Boppy best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Boppy sells on Shopify, 95% of its catalogue in stock. The best seller is Boppy Nursing Pillow, at US$50.00, followed by Side Sleeper Pregnancy Pillow and Total Body Pregnancy Pillow with Removable Pillow Cover.
#1Boppy Nursing PillowBoppyUS$50.00In stock
#2Side Sleeper Pregnancy PillowBoppyUS$35.00In stock
#3Total Body Pregnancy Pillow with Removable Pillow CoverBoppyUS$60.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Boppy in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 98% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$60.00
- Currency
- USD
04 · Ads
Boppy ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Boppy runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
Boppy Playtime Lounger, Now at TargetThe Boppy Company7 Oct 2026video
Meet the Boppy Playtime Lounger in Slate Blue, a comfy, defined spot for your little one to lounge, play, explore & grow during supervised aThe Boppy Company6 Oct 2026image
Boppy Playtime Lounger, Now at TargetThe Boppy Company6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The Boppy Company, LLCverified
Text ad21 Oct 2026Phong Y. Khangverified
Text ad21 Oct 2026The Boppy Company, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Boppy influencers
The creators who tag @boppycompany on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @boppycompany on Instagram, led by JESSICA TICKLE (19.7k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJESSICA TICKLE@jessicatickle · 🇺🇸 US | Parenting family Creator | 19.7k | 0.9% | 1 | Tagged @boppycompany |
06 · Competitors according to Gravity
Boppy competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Boppy among Nursing & Feeding brands in the United States. The closest is Udder Covers, then Little Unicorn, Luna Lullaby, Bloomere, Elvie, DBC Baby Bedding Co.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Udder Coversuddercovers.com | |||||||
| Little Unicornlittleunicorn.com | |||||||
| Luna Lullabylunalullaby.com | |||||||
| Bloomerebloomere.com | |||||||
| Elvieelvie.com | |||||||
| DBC Baby Bedding Codbcbabybeddingco.com |
07 · Company
Who is behind Boppy?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Boppy is a company based in Golden, United States, founded in 1989 according to LinkedIn, on a domain registered in March 1997. It employs about 45 people.
- Entity country
- 🇺🇸 United States · Golden
- Founded
- 1989, per LinkedIn
- Domain registered
- 6 Mar 1997
- Status
- Operating
- Employees
- 45 on LinkedIn · 11-50
- Own store
- boppy.com · Shopify · USD
- Catalogue
- 24 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Boppy
What people ask Google about Boppy.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Boppy a legit company?
According to Gravity by Benchr, Boppy is a brand based in Golden, United States: its website has existed since March 1997, it sells on a Shopify store, it employs 45 people on LinkedIn, it has 105,449 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Boppy known for?
Boppy is a company that sells nursing pillows, baby carriers, pregnancy pillows, and other accessories for mothers and babies. Gravity by Benchr classifies it under Nursing & Feeding, with Nursing Pillows making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Boppy cost?
Boppy's best seller, Boppy Nursing Pillow, sells US$50.00 on boppy.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check boppy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Boppy promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Boppy advertises on Facebook and Instagram and on Google, where its offers often run. Check boppy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Boppy?
Boppy sells on its own website, boppy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Boppy?
Gravity by Benchr records a company based in Golden, United States, founded in 1989 according to LinkedIn, on a domain registered in 1997, with 45 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Boppy doing well?
Yes. Gravity by Benchr estimates about 75,200 visits to boppy.com in September 2026, up 24% in a month and up 21% over three months. Boppy ranks #22 of 636 Nursing & Feeding brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Boppy use?
Gravity by Benchr identifies boppy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Boppy's ad budget?
Gravity by Benchr does not publish a spend figure for Boppy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Nursing & Feeding brands in the United States?
Among Nursing & Feeding brands in the United States in the Gravity by Benchr index, Boppy ranks #22 of 636 by estimated traffic. Its closest competitors on the same market are Udder Covers, Little Unicorn, Luna Lullaby, Bloomere and Elvie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Boppy.