Brand page · France
Boulanger traffic, ads & competitors 11.2m visits a month, 95 active Meta ads.
Boulanger — Boulanger is a French company that provides expertise in home appliances and multimedia, offering products and services including refurbished items, buyback, rental, and unlimited repairs. In September 2026 boulanger.com drew an estimated 11.2m visits, down 10% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Trustpilot Oct 2026
About the store
Boulanger is a French company that provides expertise in home appliances and multimedia, offering products and services including refurbished items, buyback, rental, and unlimited repairs.
01 · Traffic
Boulanger website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Boulanger drew an estimated 11.2m visits in September 2026, down 10% on the month before and down 15% over three months.
- Worldwide#1,740of 4.5m sites · Top 1%
- In France#69of 166k sites · Top 1%
- Category, worldwide—Data not available
- Category, France—Data not available
11.2m
estimated visits in September
1 mo ▼ −9.6%4 mo ▼ −14.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Boulanger reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Boulanger holds 3.4 out of 5 on Trustpilot over 11,836 reviews, 4,172 of them in the last twelve months: 25% of customers give five stars and 68% one star. That volume places Boulanger in the top 5% of the 270,321 Trustpilot pages in the Gravity index. On Google, Boulanger scores 4.5 over 7,180 reviews.
Electronics Vending Machine
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Boulanger best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Boulanger's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Boulanger in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Boulanger ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Boulanger runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Soyez honnêtes, qui savait à quoi servait ce petit trou au fond du frigo ? 🙋Boulanger14 Oct 2026video
On appelle ça de l'optimisation 😌 Retrouvez le masque Nooance ici : https://bit.ly/4dVnHW0Boulanger14 Oct 2026video
LA MEILLEURE TECHNIQUE 😂😅 Et toi tu savais que @boulanger faisait du reconditionné ? Pas mal si tu cherches un téléphone remis à neuf et àBoulanger14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Boulanger influencers
The creators who tag @boulanger on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @boulanger on Instagram, led by Arena Gaming (21.1k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AArena Gaming@octogonegaming · 🇫🇷 FR | Gaming streaming tech culture Creator | 21.1k | 1.0% | 4 | Tagged @boulanger |
06 · Competitors according to Gravity
Boulanger competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Boulanger. The closest is fnac.com, then darty.com, mediamarkt.nl, fnacdarty.com, cdiscount.com, electrodepot.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fnac.comfnac.com | |||||||
| darty.comdarty.com | |||||||
| mediamarkt.nlmediamarkt.nl | |||||||
| fnacdarty.comfnacdarty.com | |||||||
| cdiscount.comcdiscount.com | |||||||
| electrodepot.frelectrodepot.fr |
07 · Company
Who is behind Boulanger?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Boulanger is a company based in France, founded in 1954 according to LinkedIn, on a domain registered in May 1996. It employs about 9,949 people.
- Entity country
- 🇫🇷 France
- Founded
- 1954, per LinkedIn
- Domain registered
- 30 May 1996
- Status
- Operating
- Employees
- 9,949 on LinkedIn
- Own store
- boulanger.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Boulanger
What people ask Google about Boulanger.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Boulanger a legit company?
According to Gravity by Benchr, Boulanger is a brand based in France: its website has existed since May 1996, its Trustpilot profile is claimed by the brand, it employs 9,949 people on LinkedIn, it has 299,645 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Boulanger reviews: is it worth it?
Customers rate Boulanger 3.4 out of 5 on Trustpilot over 11,836 reviews, 4,172 of them in the last twelve months: 25% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Boulanger scores 4.5 over 7,180 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Boulanger sell?
Boulanger is a French company that provides expertise in home appliances and multimedia, offering products and services including refurbished items, buyback, rental, and unlimited repairs. Source: Gravity by Benchr product classification.
Does Boulanger have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Boulanger advertises on Facebook and Instagram, where its offers often run. Check boulanger.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Boulanger?
Gravity by Benchr records a company based in France, founded in 1954 according to LinkedIn, on a domain registered in 1996, with 9,949 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Boulanger growing?
Not at the moment. Gravity by Benchr estimates about 11,217,700 visits to boulanger.com in September 2026, down 10% in a month and down 15% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Boulanger spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Boulanger on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Boulanger.