Brand page · Kitchen & Dining · France
Darty: 11.2m visits a month, 29 active Meta ads.
Darty — Darty is an electrical retailer operating on the 'Best price, Best choice, Best service' model with mid-size stores covering all price points and assisted sales. In September 2026 darty.com drew an estimated 11.2m visits, down 5% on the month before. It ranks #1 of 1,725 Kitchen & Dining brands in France and holds a 3.3 Trustpilot rating over 18,350 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Darty is an electrical retailer operating on the 'Best price, Best choice, Best service' model with mid-size stores covering all price points and assisted sales.
01 · Traffic
How much traffic Darty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Darty drew an estimated 11.2m visits in September 2026, down 5% on the month before and down 23% over three months.
- Worldwide#1,910of 4.5m sites · Top 1%
- In France#78of 166k sites · Top 1%
- Kitchen & Dining, worldwide#21of 145,612 brands · Top 1%
- Kitchen & Dining, France#1of 1,725 brands · Top 1%
11.2m
estimated visits in September
1 mo ▼ −5.4%4 mo ▼ −22.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Darty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Darty holds 3.3 out of 5 on Trustpilot over 18,350 reviews, 3,928 of them in the last twelve months: 37% of customers give five stars and 51% one star. That volume places Darty in the top 1% of the 270,321 Trustpilot pages in the Gravity index. On Google, Darty scores 4.4 over 602,784 reviews.
Gaming service Provider Photo Shop Hi-fi shop Interior Designer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Darty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Darty's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Darty in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Darty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Darty runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
ELECTROLUX | DARTYDarty13 Oct 2026video
Darty Saint-Maximin-la-Sainte-BaumeDarty13 Oct 2026image
Maximin-la-Sainte-BaumDarty13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026FNAC DARTY PARTICIPATIONS ET SERVICES SAverified
Text ad21 Oct 2026FNAC DARTY PARTICIPATIONS ET SERVICES SAverified
Text ad21 Oct 2026FNAC DARTY PARTICIPATIONS ET SERVICES SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Darty.
The creators who tag @darty_officiel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @darty_officiel on Instagram, led by Compuserv Informatique © (10.3k followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCompuserv Informatique ©@compuserv.fr · 🇫🇷 FR | Tech gadgets innovation Creator | 10.3k | 3.7% | 3 | Tagged @darty_officiel |
06 · Competitors according to Gravity
Who Darty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Darty among Kitchen & Dining brands in France. The closest is fnacdarty.com, then boulanger.com, electrodepot.fr, MediaMarkt, group-digital.fr, mda-electromenager.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fnacdarty.comfnacdarty.com | |||||||
| boulanger.comboulanger.com | |||||||
| electrodepot.frelectrodepot.fr | |||||||
| MediaMarktmediamarkt.pl | |||||||
| group-digital.frgroup-digital.fr | |||||||
| mda-electromenager.commda-electromenager.com |
07 · Company
The company behind Darty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Darty is a company based in France, founded in 1957 according to LinkedIn, on a domain registered in March 1997. It employs about 8,450 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1957, per LinkedIn
- Domain registered
- 27 Mar 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8,450 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- darty.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Darty
What people ask Google about Darty.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Darty legit or a scam?
According to Gravity by Benchr, Darty is a brand based in France: its website has existed since March 1997, its Trustpilot profile is claimed by the brand, it employs 8,450 people on LinkedIn, it has 274,546 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Darty reviews
Customers rate Darty 3.3 out of 5 on Trustpilot over 18,350 reviews, 3,928 of them in the last twelve months: 37% give five stars, 51% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Darty scores 4.4 over 602,784 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Darty known for?
Darty is an electrical retailer operating on the 'Best price, Best choice, Best service' model with mid-size stores covering all price points and assisted sales. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Darty promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Darty advertises on Facebook and Instagram and on Google, where its offers often run. Check darty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Darty?
Gravity by Benchr records a company based in France, founded in 1957 according to LinkedIn, on a domain registered in 1997, with 8,450 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Darty growing?
Not at the moment. Gravity by Benchr estimates about 11,198,000 visits to darty.com in September 2026, down 5% in a month and down 23% over three months. Darty ranks #1 of 1,725 Kitchen & Dining brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Darty's ad budget?
Gravity by Benchr does not publish a spend figure for Darty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in France?
Among Kitchen & Dining brands in France in the Gravity by Benchr index, Darty ranks #1 of 1,725 by estimated traffic. Its closest competitors on the same market are fnacdarty.com, boulanger.com, electrodepot.fr, MediaMarkt and group-digital.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Darty.