Brand page · Fitness & General Exercise Equipment · United States
BowFlex: 347K visits a month, 106 active Meta ads, Gravity score 472.
BowFlex — BowFlex is a brand that sells premium home exercise equipment including strength machines, cardio equipment, and adjustable weights. In September 2026 bowflex.com drew an estimated 347K visits, down 25% on the month before. It ranks #17 of 1,967 Fitness & General Exercise Equipment brands in United States and holds a 3.8 Trustpilot rating over 2,796 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Fitness & General Exercise Equipment brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BowFlex is a brand that sells premium home exercise equipment including strength machines, cardio equipment, and adjustable weights.
01 · Traffic
How much traffic BowFlex gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BowFlex drew an estimated 347K visits in September 2026, down 25% on the month before and down 35% over three months.
- Worldwide#33,308of 4.5M sites · Top 1%
- In United States#10,819of 1.2M sites · Top 1%
- Fitness & General Exercise Equipment, worldwide#40of 11,219 brands · Top 1%
- Fitness & General Exercise Equipment, United States#17of 1,967 brands · Top 1%
347K
estimated visits in September
1 mo ▼ −25.2%4 mo ▼ −34.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BowFlex.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BowFlex holds 3.8 out of 5 on Trustpilot over 2,796 reviews, 1,393 of them in the last twelve months: 61% of customers give five stars and 24% one star. That volume places BowFlex in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BowFlex sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BowFlex sells on Shopify, 66% of its catalogue in stock. The best seller is Results Series 552 SelectTech Dumbbells, at US$479.00, followed by T6 Treadmill and Results Series 1090 SelectTech Dumbbells.
#1Results Series 552 SelectTech DumbbellsBowFlexUS$479.00In stock
#2T6 TreadmillBowFlexUS$1,299.00In stock
#3Results Series 1090 SelectTech DumbbellsBowFlexUS$799.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BowFlex in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 47% of the catalogue
- In stock
- 66%
- Upper price quartile
- US$339.00
- Currency
- USD
04 · Ads
What BowFlex is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BowFlex runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
T16 Treadmill | $400 OFFBowflex13 Oct 2026image
T6 Treadmill | $400 OFFBowflex13 Oct 2026image
Time for a fall fitness reset? | Up to $1,200 OFFBowflex12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Johnson Health Tech North America, Inc.verified
Image ad21 Oct 2026Johnson Health Tech North America, Inc.verified
Text ad21 Oct 2026Johnson Health Tech North America, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BowFlex.
The creators who tag @bowflex on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bowflex on Instagram, led by Jon Wegman (11.3K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJon Wegman@sole.athletics · 🇺🇸 US | Fitness sport bodybuilding Creator | 11.3K | 0.2% | 3 | Tagged @bowflex |
06 · Competitors according to Gravity
Who BowFlex competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BowFlex among Fitness & General Exercise Equipment brands in United States. The closest is PowerBlock, then NordicTrack, proformfitness.ca, onepeloton.co.uk, Sunny Health & Fitness, La Casa del Fitness.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PowerBlockpowerblock.com | |||||||
| NordicTracknordictrack.com | |||||||
| proformfitness.caproformfitness.ca | |||||||
| onepeloton.co.ukonepeloton.co.uk | |||||||
| Sunny Health & Fitnesssunnyhealthfitness.com | |||||||
| La Casa del Fitnesslacasadelfitness.com |
07 · Company
The company behind BowFlex.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BowFlex is a company based in Cottage Grove, United States, on a domain registered in August 1995. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Cottage Grove
- Founded
- Data not available
- Domain registered
- 11 Aug 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a · last deal: post ipo debt
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bowflex.com · Shopify · USD
- Catalogue
- 15 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BowFlex
What people ask Google about BowFlex.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BowFlex a legit company?
According to Gravity by Benchr, BowFlex is a brand based in Cottage Grove, United States: its website has existed since August 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 75,132 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
BowFlex reviews: is it worth it?
Customers rate BowFlex 3.8 out of 5 on Trustpilot over 2,796 reviews, 1,393 of them in the last twelve months: 61% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BowFlex known for?
BowFlex is a brand that sells premium home exercise equipment including strength machines, cardio equipment, and adjustable weights. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Cardio making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is BowFlex expensive?
BowFlex's best seller, Results Series 552 SelectTech Dumbbells, sells US$479.00 on bowflex.com. 66% of the catalogue is in stock. Gravity does not track prices daily: check bowflex.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a BowFlex discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BowFlex advertises on Facebook and Instagram and on Google, where its offers often run. Check bowflex.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy BowFlex?
BowFlex sells on its own website, bowflex.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns BowFlex?
Gravity by Benchr records a company based in Cottage Grove, United States, whose domain was registered in 1995, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BowFlex growing?
Not at the moment. Gravity by Benchr estimates about 347,500 visits to bowflex.com in September 2026, down 25% in a month and down 35% over three months. BowFlex ranks #17 of 1,967 Fitness & General Exercise Equipment brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BowFlex use?
Gravity by Benchr identifies bowflex.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does BowFlex spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BowFlex on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in United States?
Among Fitness & General Exercise Equipment brands in United States in the Gravity by Benchr index, BowFlex ranks #17 of 1,967 by estimated traffic. Its closest competitors on the same market are PowerBlock, NordicTrack, proformfitness.ca, onepeloton.co.uk, Sunny Health & Fitness. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BowFlex.