Brand page · Personal Care · United States
Boy Smells traffic, ads & competitors 154k visits a month, 86 active Meta ads, Gravity score 541.
Boy Smells — BOY SMELLS is highly spirited scented candles, fine fragrance, perfume, body mists & washes and lotions. Turn the daily routine into meaningful rituals. Free shipping in USA . In September 2026 boysmells.com drew an estimated 154k visits, down 15% on the month before. It ranks #535 of 33,626 Personal Care brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BOY SMELLS is highly spirited scented candles, fine fragrance, perfume, body mists & washes and lotions. Turn the daily routine into meaningful rituals. Free shipping in USA .
01 · Traffic
Boy Smells website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Boy Smells drew an estimated 154k visits in September 2026, down 15% on the month before and down 11% over three months.
- Worldwide#65,428of 4.5m sites · Top 5%
- In United States#21,542of 1.2m sites · Top 5%
- Personal Care, worldwide#3,099of 215,119 brands · Top 5%
- Personal Care, United States#535of 33,626 brands · Top 5%
154k
estimated visits in September
1 mo ▼ −14.5%4 mo ▼ −11.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Boy Smells reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Boy Smells holds 3.7 out of 5 on Trustpilot over 6 reviews: 50% of customers give five stars and 50% one star.
Flavours, Fragrances and Aroma Supplier Cosmetics and Perfumes Supplier Clothing Store Candle Store Perfume Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Boy Smells best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Boy Smells sells on Shopify, 83% of its catalogue in stock. The best seller is HINOKI FANTÔME, at US$44.00, followed by LES and COWBOY KUSH.
#1HINOKI FANTÔMEBoy SmellsUS$44.00In stock
#2LESBoy SmellsUS$44.00In stock
#3COWBOY KUSHBoy SmellsUS$44.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Boy Smells in its comparison group.
- Average rating
- 4.39 / 5
- Rated products
- 97% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$75.00
- Currency
- USD
04 · Ads
Boy Smells ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Boy Smells runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
default_collection_headlineBoy Smells6 Oct 2026image
Cowboy KushBoy Smells6 Oct 2026image
EXPLORATORY SETBoy Smells5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Zachary Wealverified
Text ad20 Oct 2026Zachary Wealverified
Text ad20 Oct 2026Zachary Wealverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Boy Smells influencers
The creators who tag @boy__smells on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @boy__smells on Instagram, led by Matt (69.4k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMatt@dirtyboysgetclean · 🇺🇸 US | Beauty cosmetics skincare Creator | 69.4k | 0.2% | 6 | Tagged @boy__smells |
06 · Competitors according to Gravity
Boy Smells competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Boy Smells among Personal Care brands in the United States. The closest is Bath & Body Works, then Le Labo Fragrances, jomalone.fr, diptyqueparis.com, Fragonard Parfumeur, Sand + Fog.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bath & Body Worksbathandbodyworks.com.tr | |||||||
| Le Labo Fragranceslelabofragrances.ca | |||||||
| jomalone.frjomalone.fr | |||||||
| diptyqueparis.comdiptyqueparis.com | |||||||
| Fragonard Parfumeurfragonard.com | |||||||
| Sand + Fogsandandfoghome.com |
07 · Company
Who is behind Boy Smells?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Boy Smells is a company based in West Hollywood, United States, on a domain registered in September 2015. It employs about 29 people.
- Entity country
- 🇺🇸 United States · West Hollywood
- Domain registered
- 7 Sept 2015
- Status
- Operating
- Employees
- 29 on LinkedIn
- Own store
- boysmells.com · Shopify · USD
- Catalogue
- 151 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Boy Smells
What people ask Google about Boy Smells.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Boy Smells legit?
According to Gravity by Benchr, Boy Smells is a brand based in West Hollywood, United States: its website has existed since September 2015, it sells on a Shopify store, it employs 29 people on LinkedIn, it has 220,004 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Boy Smells sell?
BOY SMELLS is highly spirited scented candles, fine fragrance, perfume, body mists & washes and lotions. Turn the daily routine into meaningful rituals. Free shipping in USA . Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Boy Smells prices: how much is it?
Boy Smells' best seller, HINOKI FANTÔME, sells US$44.00 on boysmells.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check boysmells.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Boy Smells discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Boy Smells advertises on Facebook and Instagram and on Google, where its offers often run. Check boysmells.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Boy Smells?
Boy Smells sells on its own website, boysmells.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Boy Smells?
Gravity by Benchr records a company based in West Hollywood, United States, whose domain was registered in 2015, with 29 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Boy Smells growing?
Not at the moment. Gravity by Benchr estimates about 153,500 visits to boysmells.com in September 2026, down 15% in a month and down 11% over three months. Boy Smells ranks #535 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Boy Smells use?
Gravity by Benchr identifies boysmells.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Boy Smells' ad budget?
Gravity by Benchr does not publish a spend figure for Boy Smells on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Boy Smells ranks #535 of 33,626 by estimated traffic. Its closest competitors on the same market are Bath & Body Works, Le Labo Fragrances, jomalone.fr, diptyqueparis.com and Fragonard Parfumeur. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Boy Smells.