Brand page · Household Supplies · United States
Branch Basics: 233K visits a month, 290 active Meta ads, Gravity score 638.
Branch Basics — Branch Basics is a company that sells human-safe cleaning products, offering plant-based solutions to replace toxic cleaning products and reduce waste. In September 2026 branchbasics.com drew an estimated 233K visits, down 25% on the month before. It ranks #20 of 3,739 Household Supplies brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 60 peers: Household Supplies brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Branch Basics is a company that sells human-safe cleaning products, offering plant-based solutions to replace toxic cleaning products and reduce waste.
01 · Traffic
How much traffic Branch Basics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Branch Basics drew an estimated 233K visits in September 2026, down 25% on the month before and down 29% over three months.
- Worldwide#46,090of 4.5M sites · Top 5%
- In United States#15,043of 1.2M sites · Top 5%
- Household Supplies, worldwide#100of 30,320 brands · Top 1%
- Household Supplies, United States#20of 3,739 brands · Top 1%
233K
estimated visits in September
1 mo ▼ −24.5%4 mo ▼ −29.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Branch Basics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Branch Basics holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Cleaning Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Branch Basics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Branch Basics sells on Shopify, 38% of its catalogue in stock. The best seller is The Concentrate, at US$55.00, followed by Oxygen Boost and Premium Starter Kit.
#1The ConcentrateBranch BasicsUS$55.00In stock
#2Oxygen BoostBranch BasicsUS$12.00–US$22.00In stock
#3Premium Starter KitBranch BasicsUS$75.00–US$125.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Branch Basics in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 66% of the catalogue
- In stock
- 38%
- Upper price quartile
- US$12.75
- Currency
- USD
04 · Ads
What Branch Basics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Branch Basics runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
A Healthy Home Starts Here ✨Branch Basics6 Oct 2026video
Clean Without Harmful Chemicals ✨Branch Basics6 Oct 2026image
Human-Safe & Effective Cleaning ✨Branch Basics6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026THE POWER OF PURE, LLCverified
Text ad20 Oct 2026THE POWER OF PURE, LLCverified
Text ad20 Oct 2026THE POWER OF PURE, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Branch Basics.
The creators who tag @branchbasics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @branchbasics on Instagram, led by Ida (151K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIda@idahuang_ · 🇺🇸 US | Decoration garden diy Creator | 151K | 1.1% | 3 | Tagged @branchbasics |
06 · Competitors according to Gravity
Who Branch Basics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Branch Basics among Household Supplies brands in United States. The closest is Miniml, then smol.com, Truly Free, Mother’s Earth, Koparo, h2oathome.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Minimlminimlrefills.co.uk | |||||||
| smol.comsmol.com | |||||||
| Truly Freetrulyfreehome.com | |||||||
| Mother’s Earthmothersearth.com | |||||||
| Koparokoparoclean.com | |||||||
| h2oathome.comh2oathome.com |
07 · Company
The company behind Branch Basics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Branch Basics is a company based in Minneapolis, United States, founded in 2012 according to LinkedIn, on a domain registered in July 2012. It employs about 40 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Minneapolis
- Founded
- 2012, per LinkedIn
- Domain registered
- 18 Jul 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 40 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- branchbasics.com · Shopify · USD
- Catalogue
- 73 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Branch Basics
What people ask Google about Branch Basics.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Branch Basics legit or a scam?
According to Gravity by Benchr, Branch Basics is a brand based in Minneapolis, United States: its website has existed since July 2012, it sells on a Shopify store, it employs 40 people on LinkedIn, it has 591,459 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Branch Basics sell?
Branch Basics is a company that sells human-safe cleaning products, offering plant-based solutions to replace toxic cleaning products and reduce waste. Gravity by Benchr classifies it under Household Supplies, with Household Cleaning Supplies making up 82% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Branch Basics expensive?
Branch Basics' best seller, The Concentrate, sells US$55.00 on branchbasics.com. 38% of the catalogue is in stock. Gravity does not track prices daily: check branchbasics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Branch Basics promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Branch Basics advertises on Facebook and Instagram and on Google, where its offers often run. Check branchbasics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Branch Basics?
Branch Basics sells on its own website, branchbasics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Branch Basics?
Gravity by Benchr records a company based in Minneapolis, United States, founded in 2012 according to LinkedIn, on a domain registered in 2012, with 40 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Branch Basics growing?
Not at the moment. Gravity by Benchr estimates about 233,400 visits to branchbasics.com in September 2026, down 25% in a month and down 29% over three months. Branch Basics ranks #20 of 3,739 Household Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Branch Basics use?
Gravity by Benchr identifies branchbasics.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Branch Basics spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Branch Basics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in United States?
Among Household Supplies brands in United States in the Gravity by Benchr index, Branch Basics ranks #20 of 3,739 by estimated traffic. Its closest competitors on the same market are Miniml, smol.com, Truly Free, Mother’s Earth, Koparo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Branch Basics.