Brand page · Toys · United States
Bricks & Minifigs: 322k visits a month, 2 active Meta ads, Gravity score 604.
Bricks & Minifigs — Bricks & Minifigs is a LEGO reseller specializing in buying, selling, and trading new and used LEGO products including minifigures, sets, and loose bricks. In September 2026 bricksandminifigs.com drew an estimated 322k visits, down 39% on the month before. It ranks #39 of 9,046 Toys brands in United States and holds a 1.2 Trustpilot rating over 179 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 160 peers: Toys brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bricks & Minifigs is a LEGO reseller specializing in buying, selling, and trading new and used LEGO products including minifigures, sets, and loose bricks.
01 · Traffic
How much traffic Bricks & Minifigs gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bricks & Minifigs drew an estimated 322k visits in September 2026, down 39% on the month before and down 88% over three months.
- Worldwide#35,441of 4.5m sites · Top 1%
- In United States#11,514of 1.2m sites · Top 1%
- Toys, worldwide#235of 50,509 brands · Top 1%
- Toys, United States#39of 9,046 brands · Top 1%
322k
estimated visits in September
1 mo ▼ −38.8%4 mo ▼ −88.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bricks & Minifigs.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bricks & Minifigs holds 1.2 out of 5 on Trustpilot over 179 reviews, 180 of them in the last twelve months: 2% of customers give five stars and 97% one star. That volume places Bricks & Minifigs in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bricks & Minifigs sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Bricks & Minifigs's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Bricks & Minifigs in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Bricks & Minifigs is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bricks & Minifigs runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since December 2023 (image, text, video).
Turn Your Passion Into OwnershipBricks & Minifigs North America30 Sept 2026image
Turn Your Passion Into OwnershipBricks & Minifigs North America24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Nexstar Broadcasting Group, Inc.verified
Text ad21 Oct 2026WEE Brick Innovations, LLCverified
Text ad21 Oct 2026Nexstar Broadcasting Group, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bricks & Minifigs.
The creators who tag @bricksandminifigsofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bricksandminifigsofficial on Instagram, led by Ryan - MandRproductions (87.2k followers, 6.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRyan - MandRproductions@mandrproductions · 🇺🇸 US | Gaming streaming tech culture Creator | 87.2k | 6.5% | 3 | Tagged @bricksandminifigsofficial |
06 · Competitors according to Gravity
Who Bricks & Minifigs competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bricks & Minifigs among Toys brands in United States. The closest is WeBuyBricks, then United Brick Co®, toysperiod.com, BrickLink, brickowl.com, ToyPro.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WeBuyBrickswebuybricks.co.uk | |||||||
| United Brick Co®atlbrick.com | |||||||
| toysperiod.comtoysperiod.com | |||||||
| BrickLinkbricklink.com | |||||||
| brickowl.combrickowl.com | |||||||
| ToyPro.comtoypro.com |
07 · Company
The company behind Bricks & Minifigs.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bricks & Minifigs is a company based in United States, founded in 2009 according to LinkedIn, on a domain registered in January 2009. It employs about 69 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2009, per LinkedIn
- Domain registered
- 23 Jan 2009
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 69 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bricksandminifigs.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bricks & Minifigs
What people ask Google about Bricks & Minifigs.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bricks & Minifigs legit or a scam?
According to Gravity by Benchr, Bricks & Minifigs is a brand based in United States: its website has existed since January 2009, it employs 69 people on LinkedIn, it has 27,115 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Bricks & Minifigs reviews
Customers rate Bricks & Minifigs 1.2 out of 5 on Trustpilot over 179 reviews, 180 of them in the last twelve months: 2% give five stars, 97% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bricks & Minifigs known for?
Bricks & Minifigs is a LEGO reseller specializing in buying, selling, and trading new and used LEGO products including minifigures, sets, and loose bricks. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Bricks & Minifigs promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Bricks & Minifigs advertises on Facebook and Instagram and on Google, where its offers often run. Check bricksandminifigs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Bricks & Minifigs?
Gravity by Benchr records a company based in United States, founded in 2009 according to LinkedIn, on a domain registered in 2009, with 69 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bricks & Minifigs doing well?
Not at the moment. Gravity by Benchr estimates about 322,100 visits to bricksandminifigs.com in September 2026, down 39% in a month and down 88% over three months. Bricks & Minifigs ranks #39 of 9,046 Toys brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Bricks & Minifigs spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bricks & Minifigs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United States?
Among Toys brands in United States in the Gravity by Benchr index, Bricks & Minifigs ranks #39 of 9,046 by estimated traffic. Its closest competitors on the same market are WeBuyBricks, United Brick Co®, toysperiod.com, BrickLink and brickowl.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bricks & Minifigs.