Brand page · Books
British Museum: 167k visits a month, 28 active Meta ads.
British Museum — The British Museum online shop sells unique gifts and historical souvenirs for history enthusiasts. In September 2026 britishmuseumshoponline.org drew an estimated 167k visits, down 1% on the month before. It ranks #27 of 2,162 Books brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
The British Museum online shop sells unique gifts and historical souvenirs for history enthusiasts.
01 · Traffic
How much traffic British Museum gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
British Museum drew an estimated 167k visits in September 2026, down 1% on the month before and up 17% over three months.
- Worldwide#61,000of 4.5m sites · Top 5%
- In United Kingdom#3,122of 192k sites · Top 5%
- Books, worldwide#633of 53,824 brands · Top 5%
- Books, United Kingdom#27of 2,162 brands · Top 5%
167k
estimated visits in September
1 mo ▼ −0.9%4 mo ▲ +16.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about British Museum.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
British Museum holds 3.4 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 50% one star.
Gift Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What British Museum sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read British Museum's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places British Museum in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What British Museum is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
British Museum runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Bayeux Tapestry ticketsBritish Museum7 Oct 2026video
Bayeux Tapestry ticketsBritish Museum6 Oct 2026video
Bayeux Tapestry ticketsBritish Museum3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The British Museum Company LTDverified
Image ad21 Oct 2026The British Museum Company LTDverified
Text ad21 Oct 2026The British Museumverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about British Museum.
The creators who tag @britishmuseum on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @britishmuseum on Instagram, led by Altea Gallery - London UK (104k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAltea Gallery - London UK@antiquemaps · 🇬🇧 GB | History culture education Creator | 104k | 0.9% | 15 | Tagged @britishmuseum |
06 · Competitors according to Gravity
Who British Museum competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for British Museum among Books brands. The closest is de Young & Legion of Honor Museum Stores, then Smithsonian Store, nhmshop.co.uk, dutchmuseumgiftshop.nl, ghibli-museum-shop.jp, JaneAusten.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| de Young & Legion of Honor Museum Storesshop.famsf.org | |||||||
| Smithsonian Storesmithsonianstore.com | |||||||
| nhmshop.co.uknhmshop.co.uk | |||||||
| dutchmuseumgiftshop.nldutchmuseumgiftshop.nl | |||||||
| ghibli-museum-shop.jpghibli-museum-shop.jp | |||||||
| JaneAusten.co.ukjaneausten.co.uk |
07 · Company
The company behind British Museum.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
British Museum is an e-commerce brand, on a domain registered in May 2007.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 4 May 2007
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- britishmuseumshoponline.org · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about British Museum
What people ask Google about British Museum.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is British Museum a legit company?
According to Gravity by Benchr, British Museum is a brand: its website has existed since May 2007, it sells on a Magento store, it has 2,560,250 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does British Museum sell?
The British Museum online shop sells unique gifts and historical souvenirs for history enthusiasts. Gravity by Benchr classifies it under Books. Source: Gravity by Benchr product classification.
Is there a British Museum discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: British Museum advertises on Facebook and Instagram and on Google, where its offers often run. Check britishmuseumshoponline.org for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy British Museum?
British Museum sells on its own website, britishmuseumshoponline.org, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind British Museum?
Gravity by Benchr records a company, whose domain was registered in 2007. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is British Museum growing?
Yes. Gravity by Benchr estimates about 166,600 visits to britishmuseumshoponline.org in September 2026, down 1% in a month and up 17% over three months. British Museum ranks #27 of 2,162 Books brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does British Museum use?
Gravity by Benchr identifies britishmuseumshoponline.org as a Magento store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is British Museum's ad budget?
Gravity by Benchr does not publish a spend figure for British Museum on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands?
Among Books brands in the Gravity by Benchr index, British Museum ranks #27 of 2,162 by estimated traffic. Its closest competitors on the same market are de Young & Legion of Honor Museum Stores, Smithsonian Store, nhmshop.co.uk, dutchmuseumgiftshop.nl and ghibli-museum-shop.jp. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with British Museum.