Brand page · Jewelry
Smithsonian Store: 134k visits a month, 45 active Meta ads.
Smithsonian Store — The Smithsonian Store is an online retailer that sells museum-inspired gifts including jewelry, clothing, accessories, home decor, toys, and games. In September 2026 smithsonianstore.com drew an estimated 134k visits, up 7% on the month before. It ranks #289 of 33,382 Jewelry brands.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
The Smithsonian Store is an online retailer that sells museum-inspired gifts including jewelry, clothing, accessories, home decor, toys, and games.
01 · Traffic
How much traffic Smithsonian Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Smithsonian Store drew an estimated 134k visits in September 2026, up 7% on the month before and down 16% over three months.
- Worldwide#73,384of 4.5m sites · Top 5%
- In United States#24,207of 1.2m sites · Top 5%
- Jewelry, worldwide#1,518of 132,285 brands · Top 5%
- Jewelry, United States#289of 33,382 brands · Top 1%
134k
estimated visits in September
1 mo ▲ +7.4%4 mo ▼ −15.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Smithsonian Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Smithsonian Store holds 2.6 out of 5 on Trustpilot over 4 reviews: 0% of customers give five stars and 50% one star.
Gift Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Smithsonian Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Smithsonian Store's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Smithsonian Store in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Smithsonian Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Smithsonian Store runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2022 (image, text, video).
New Fall ArrivalsSmithsonianStore28 Sept 2026image
New Fall ArrivalsSmithsonianStore25 Sept 2026image
Shop to support the SmithsonianSmithsonianStore23 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Smithsonian Institutionverified
Image ad21 Oct 2026Smithsonian Institutionverified
Text ad21 Oct 2026Smithsonian Institutionverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Smithsonian Store.
The creators who tag @smithsonianstore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Smithsonian Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Smithsonian Store among Jewelry brands. The closest is the kurzgesagt shop, then ghibli-museum-shop.jp, de Young & Legion of Honor Museum Stores, British Museum, nhmshop.co.uk, MoMA Design Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| the kurzgesagt shopshop-us.kurzgesagt.org | |||||||
| ghibli-museum-shop.jpghibli-museum-shop.jp | |||||||
| de Young & Legion of Honor Museum Storesshop.famsf.org | |||||||
| British Museumbritishmuseumshoponline.org | |||||||
| nhmshop.co.uknhmshop.co.uk | |||||||
| MoMA Design Storestore.moma.org |
07 · Company
The company behind Smithsonian Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Smithsonian Store is an e-commerce brand, on a domain registered in February 2000.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 2 Feb 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smithsonianstore.com · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Smithsonian Store
What people ask Google about Smithsonian Store.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Smithsonian Store a legit company?
According to Gravity by Benchr, Smithsonian Store is a brand: its website has existed since February 2000, it sells on a Bigcommerce store, it has 1,644 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Smithsonian Store known for?
The Smithsonian Store is an online retailer that sells museum-inspired gifts including jewelry, clothing, accessories, home decor, toys, and games. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Smithsonian Store promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Smithsonian Store advertises on Facebook and Instagram and on Google, where its offers often run. Check smithsonianstore.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Smithsonian Store?
Smithsonian Store sells on its own website, smithsonianstore.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Smithsonian Store?
Gravity by Benchr records a company, whose domain was registered in 2000. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Smithsonian Store growing?
Not at the moment. Gravity by Benchr estimates about 133,700 visits to smithsonianstore.com in September 2026, up 7% in a month and down 16% over three months. Smithsonian Store ranks #289 of 33,382 Jewelry brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Smithsonian Store use?
Gravity by Benchr identifies smithsonianstore.com as a Bigcommerce store. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records.
What is Smithsonian Store's ad budget?
Gravity by Benchr does not publish a spend figure for Smithsonian Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands?
Among Jewelry brands in the Gravity by Benchr index, Smithsonian Store ranks #289 of 33,382 by estimated traffic. Its closest competitors on the same market are the kurzgesagt shop, ghibli-museum-shop.jp, de Young & Legion of Honor Museum Stores, British Museum and nhmshop.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smithsonian Store.