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  5. Brook & York

Brand page · Jewelry · United States

Brook & York Top 5% worldwide Top 5% in the United States Top 5% in Jewelry Top 5% in Jewelry in the United States
brookandyork.com·🇺🇸 Old Saybrook, United States· Shopify·Since 2015

Brook & York traffic, ads & competitors 107k visits a month, 23 active Meta ads, Gravity score 501.

Brook & York — Brook & York is a jewelry brand that creates personalized and custom jewelry including necklaces, bracelets, and other accessories. The company designs modern, meaningful jewelry that can be personalized and ships next day. In September 2026 brookandyork.com drew an estimated 107k visits, up 4% on the month before. It ranks #346 of 33,382 Jewelry brands in the United States.

brookandyork.com@brookandyork 133kFacebookLinkedIn 350Trustpilot 3.2Meta Ad Library 23

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
107k
+4% vs. August 2026
Instagram followers
133k
3,613 posts · @brookandyork
Trustpilot
3.2
1 review · 1 in 12 months
Meta ads
23
active · on Google since 2022
Products
99%
in stock · 164 collections
Rank in the United States
#346
of 33,382 in Jewelry
LinkedIn
350
followers · 4 employees
Earned media value
€706.9
per month, Instagram

Gravity score

501/ 1000 · 10 of 10 indicators rated
Brand Power397
Momentum684
Performance421

Percentiles within 352 peers: Jewelry brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Brook & York is a jewelry brand that creates personalized and custom jewelry including necklaces, bracelets, and other accessories. The company designs modern, meaningful jewelry that can be personalized and ships next day.

01 · Traffic

Brook & York website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Brook & York drew an estimated 107k visits in September 2026, up 4% on the month before and up 4% over three months.

  • Worldwide#88,621of 4.5m sites · Top 5%
  • In United States#29,066of 1.2m sites · Top 5%
  • Jewelry, worldwide#1,898of 132,285 brands · Top 5%
  • Jewelry, United States#346of 33,382 brands · Top 5%
Monthly visitssource Sept 2026

107k

estimated visits in September

1 mo ▲ +4.4%4 mo ▲ +4.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Brook & York reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Brook & York holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 20 Oct 2026
3.2TrustScore · 1 review · 1 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Jewellery Manufacturer Jewelry Store Jewelry Designer Costume Jewelry Shop Jeweler

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Brook & York best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Brook & York sells on Shopify, 99% of its catalogue in stock. The best seller is Gift Wrap, at US$10.00, followed by Sub-Item Birthstone and Madeline Two Initial Pendant.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Necklaces32%
Charms & Pendants20%
Bracelets17%
Rings10%

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry97%
Hobbies & Creative Arts1%
Shoe Accessories1%
Party & Celebration0%
Jewelry Cleaning & Care0%

The dominant category places Brook & York in its comparison group.

Prices and ratingsstore data
Average rating
4.61 / 5
Rated products
57% of the catalogue
In stock
99%
Upper price quartile
US$101.00
Currency
USD

05 · Influencers

Brook & York influencers

The creators who tag @brookandyork on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @brookandyork on Instagram, led by Julian Martin (16.7k followers, 1.0% engagement).

Influencersaccounts tagging @brookandyork · Instagram
AccountProfileFollowersEngagementTagsRelationship
JJulian Martin@juliangoulian · 🇺🇸 USPhotography visual arts Creator16.7k1.0%3Tagged @brookandyork
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Brook & York competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Brook & York among Jewelry brands in the United States. The closest is Mill Rock East, then JTG Jewelry, Artizan Joyeria, BRACHA, James Michelle, Markus Dayan.

CompetitorsJewelry · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Mill Rock Eastmillrockeast.com
JTG Jewelryjtgjewelry.com
Artizan Joyeriaartizanjoyeria.com
BRACHAwearbracha.com
James Michellejamesmichelle.com
Markus Dayanmarkusdayan.com
Competitors Gravity finds for Brook & York. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Brook & York with Mill Rock East

07 · Company

Who is behind Brook & York?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Brook & York is a company based in Old Saybrook, United States, founded in 2016 according to LinkedIn, on a domain registered in November 2015. It employs about 4 people.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Old Saybrook
Founded
2016, per LinkedIn
Domain registered
5 Nov 2015
Status
Operating
Employees
4 on LinkedIn
DistributionGravity index, Nov 2026
Own store
brookandyork.com · Shopify · USD
Catalogue
164 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Brook & York

What people ask Google about Brook & York.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Brook & York legit?

According to Gravity by Benchr, Brook & York is a brand based in Old Saybrook, United States: its website has existed since November 2015, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 133,238 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Brook & York known for?

Brook & York is a jewelry brand that creates personalized and custom jewelry including necklaces, bracelets, and other accessories. The company designs modern, meaningful jewelry that can be personalized and ships next day. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Brook & York cost?

Brook & York's best seller, Gift Wrap, sells US$10.00 on brookandyork.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check brookandyork.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Brook & York promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Brook & York advertises on Facebook and Instagram and on Google, where its offers often run. Check brookandyork.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Brook & York?

Brook & York sells on its own website, brookandyork.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Brook & York?

Gravity by Benchr records a company based in Old Saybrook, United States, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Brook & York growing?

Yes. Gravity by Benchr estimates about 106,900 visits to brookandyork.com in September 2026, up 4% in a month and up 4% over three months. Brook & York ranks #346 of 33,382 Jewelry brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Brook & York use?

Gravity by Benchr identifies brookandyork.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Brook & York spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Brook & York on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands in the United States?

Among Jewelry brands in the United States in the Gravity by Benchr index, Brook & York ranks #346 of 33,382 by estimated traffic. Its closest competitors on the same market are Mill Rock East, JTG Jewelry, Artizan Joyeria, BRACHA and James Michelle. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Brook & York.