Brand page · Jewelry · United States
James Michelle: 231k visits a month, 34 active Meta ads, Gravity score 543.
James Michelle — James Michelle is a coastal-inspired jewelry brand that designs waterproof, tarnish-proof necklaces, rings, bracelets, and earrings. The brand celebrates a sun-drenched state of mind with unique jewelry pieces. In September 2026 jamesmichelle.com drew an estimated 231k visits, up 1% on the month before. It ranks #155 of 33,382 Jewelry brands in United States and holds a 4.1 Trustpilot rating over 100 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
James Michelle is a coastal-inspired jewelry brand that designs waterproof, tarnish-proof necklaces, rings, bracelets, and earrings. The brand celebrates a sun-drenched state of mind with unique jewelry pieces.
01 · Traffic
How much traffic James Michelle gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
James Michelle drew an estimated 231k visits in September 2026, up 1% on the month before and up 9% over three months.
- Worldwide#46,517of 4.5m sites · Top 5%
- In United States#15,178of 1.2m sites · Top 5%
- Jewelry, worldwide#811of 132,285 brands · Top 1%
- Jewelry, United States#155of 33,382 brands · Top 1%
231k
estimated visits in September
1 mo ▲ +0.8%4 mo ▲ +9.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about James Michelle.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
James Michelle holds 4.1 out of 5 on Trustpilot over 100 reviews, 94 of them in the last twelve months: 70% of customers give five stars and 25% one star. That volume places James Michelle in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Jewelry Designer Jewellery Manufacturer Jeweler Jewelry Store Costume Jewelry Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What James Michelle sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
James Michelle sells on Shopify, 95% of its catalogue in stock. The best seller is Chunky Cross Chain Necklace, at US$108.00, followed by Itty Bitty Heart Necklace and Snake Chain.
#1Chunky Cross Chain NecklaceJames MichelleUS$108.00In stock
#2Itty Bitty Heart NecklaceJames MichelleUS$48.00In stock
#3Snake ChainJames MichelleUS$52.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places James Michelle in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 74% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$140.20
- Currency
- USD
04 · Ads
What James Michelle is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
James Michelle runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2025 (image, text, video).
Ball Stacking RingMaterials: Waterproof, tarnish proof, and hypoallergenic, crafted from stainless steel with a durable 10k gold or silver PJames Michelle Jewelry7 Oct 2026image
Hoop EarringsJames MichelleJames Michelle Jewelry5 Oct 2026image
Ball Stacking RingJames MichelleJames Michelle Jewelry5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026长沙市天心区哇有岁百货店verified
Text ad21 Oct 2026James Michelle Jewelry LLCverified
Text ad21 Oct 2026长沙市天心区哇有岁百货店verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about James Michelle.
The creators who tag @jamesmichelle on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @jamesmichelle on Instagram, led by Michelle Marie Newby (83.7k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMichelle Marie Newby@thecoastalblonde · 🇺🇸 US | Fashion style luxury Creator | 83.7k | 0.2% | 7 | Tagged @jamesmichelle |
06 · Competitors according to Gravity
Who James Michelle competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for James Michelle among Jewelry brands in United States. The closest is millygrace.co.uk, then Atolea, Hey Harper, us.heyharpershop.com, Murano, DE PURELEI.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| millygrace.co.ukmillygrace.co.uk | |||||||
| Atoleaatoleajewelry.com | |||||||
| Hey Harperheyharper.com | |||||||
| us.heyharpershop.comus.heyharpershop.com | |||||||
| Muranomuranojoias.com.br | |||||||
| DE PURELEIpurelei.com |
07 · Company
The company behind James Michelle.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
James Michelle is a company based in Beaverton, United States, on a domain registered in July 2010. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Beaverton
- Founded
- Data not available
- Domain registered
- 17 Jul 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- jamesmichelle.com · Shopify · USD
- Catalogue
- 462 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about James Michelle
What people ask Google about James Michelle.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is James Michelle a legit company?
According to Gravity by Benchr, James Michelle is a brand based in Beaverton, United States: its website has existed since July 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 360,597 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
James Michelle reviews
Customers rate James Michelle 4.1 out of 5 on Trustpilot over 100 reviews, 94 of them in the last twelve months: 70% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is James Michelle known for?
James Michelle is a coastal-inspired jewelry brand that designs waterproof, tarnish-proof necklaces, rings, bracelets, and earrings. The brand celebrates a sun-drenched state of mind with unique jewelry pieces. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
James Michelle prices: how much is it?
James Michelle's best seller, Chunky Cross Chain Necklace, sells US$108.00 on jamesmichelle.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check jamesmichelle.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a James Michelle discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: James Michelle advertises on Facebook and Instagram and on Google, where its offers often run. Check jamesmichelle.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy James Michelle?
James Michelle sells on its own website, jamesmichelle.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns James Michelle?
Gravity by Benchr records a company based in Beaverton, United States, whose domain was registered in 2010, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is James Michelle doing well?
Yes. Gravity by Benchr estimates about 230,600 visits to jamesmichelle.com in September 2026, up 1% in a month and up 9% over three months. James Michelle ranks #155 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does James Michelle use?
Gravity by Benchr identifies jamesmichelle.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is James Michelle's ad budget?
Gravity by Benchr does not publish a spend figure for James Michelle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, James Michelle ranks #155 of 33,382 by estimated traffic. Its closest competitors on the same market are millygrace.co.uk, Atolea, Hey Harper, us.heyharpershop.com and Murano. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with James Michelle.