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- Budgy Smuggler
Brand page · Clothing · Australia
Budgy Smuggler traffic, ads & competitors 143k visits a month, 171 active Meta ads, Gravity score 693.
Budgy Smuggler — Budgy Smuggler Australia designs and manufactures Australian-made swimwear and apparel for men, women, and kids. In September 2026 budgysmuggler.com.au drew an estimated 143k visits, up 15% on the month before. It ranks #238 of 12,275 Clothing brands in Australia and holds a 4.0 Trustpilot rating over 1,168 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Budgy Smuggler Australia designs and manufactures Australian-made swimwear and apparel for men, women, and kids.
01 · Traffic
Budgy Smuggler website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Budgy Smuggler drew an estimated 143k visits in September 2026, up 15% on the month before and up 22% over three months.
- Worldwide#69,474of 4.5m sites · Top 5%
- In Australia#1,481of 105k sites · Top 5%
- Clothing, worldwide#6,477of 459,295 brands · Top 5%
- Clothing, Australia#238of 12,275 brands · Top 5%
143k
estimated visits in September
1 mo ▲ +15.1%4 mo ▲ +22.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Budgy Smuggler reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Budgy Smuggler holds 4.0 out of 5 on Trustpilot over 1,168 reviews, 18 of them in the last twelve months: 87% of customers give five stars and 4% one star. That volume places Budgy Smuggler in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Clothes and Fabric Manufacturer Swimwear Store Sportswear Store Underwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Budgy Smuggler best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Budgy Smuggler sells on Shopify, 98% of its catalogue in stock. The best seller is Chilli Willies, at A$69.00, followed by Flaming Goes and Rubber Ducks.
#1Chilli WilliesBudgy SmugglerA$69.00In stock
#2Flaming GoesBudgy SmugglerA$69.00In stock
#3Rubber DucksBudgy SmugglerA$69.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Budgy Smuggler in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 70% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$48.82
- Currency
- AUD
04 · Ads
Budgy Smuggler ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Budgy Smuggler runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
Rubber Ducks. Quackety Quack.Budgy Smuggler8 Oct 2026image
Hats On Us - Free With Full-Priced SwimBudgy Smuggler8 Oct 2026image
It's Budgy Season.Budgy Smuggler8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Budgy Smuggler PTY LTDverified
Text ad20 Oct 2026Budgy Smuggler PTY LTDverified
Text ad20 Oct 2026Budgy Smuggler PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Budgy Smuggler influencers
The creators who tag @budgysmuggler on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @budgysmuggler on Instagram, led by Smugglettes by Budgy Smuggler (33.9k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSmugglettes by Budgy Smuggler@smugglettes · 🇦🇺 AU | Fashion style luxury Creator | 33.9k | 1.8% | 6 | Tagged @budgysmuggler |
06 · Competitors according to Gravity
Budgy Smuggler competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Budgy Smuggler among Clothing brands in Australia. The closest is Billabong, then Rusty, seafolly.com, Rip Curl, Quiksilver, Speedo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Billabongbillabong.com | |||||||
| Rustyrusty.com.au | |||||||
| seafolly.comseafolly.com | |||||||
| Rip Curlripcurl.com.au | |||||||
| Quiksilverquiksilver.com | |||||||
| Speedospeedo.com |
07 · Company
Who is behind Budgy Smuggler?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Budgy Smuggler is a company based in Brookvale, Australia, founded in 2003 according to LinkedIn. It employs about 35 people.
- Entity country
- 🇦🇺 Australia · Brookvale
- Founded
- 2003, per LinkedIn
- Status
- Operating
- Employees
- 35 on LinkedIn
- Own store
- budgysmuggler.com.au · Shopify · AUD
- Catalogue
- 389 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Budgy Smuggler
What people ask Google about Budgy Smuggler.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Budgy Smuggler a legit company?
According to Gravity by Benchr, Budgy Smuggler is a brand based in Brookvale, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 35 people on LinkedIn, it has 196,037 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Budgy Smuggler reviews: is it worth it?
Customers rate Budgy Smuggler 4.0 out of 5 on Trustpilot over 1,168 reviews, 18 of them in the last twelve months: 87% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Budgy Smuggler?
Budgy Smuggler Australia designs and manufactures Australian-made swimwear and apparel for men, women, and kids. Gravity by Benchr classifies it under Clothing, with Swimwear making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Budgy Smuggler expensive?
Budgy Smuggler's best seller, Chilli Willies, sells A$69.00 on budgysmuggler.com.au. 98% of the catalogue is in stock. Gravity does not track prices daily: check budgysmuggler.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Budgy Smuggler have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Budgy Smuggler advertises on Facebook and Instagram and on Google, where its offers often run. Check budgysmuggler.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Budgy Smuggler?
Budgy Smuggler sells on its own website, budgysmuggler.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Budgy Smuggler?
Gravity by Benchr records a company based in Brookvale, Australia, founded in 2003 according to LinkedIn, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Budgy Smuggler growing?
Yes. Gravity by Benchr estimates about 143,000 visits to budgysmuggler.com.au in September 2026, up 15% in a month and up 22% over three months. Budgy Smuggler ranks #238 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Budgy Smuggler use?
Gravity by Benchr identifies budgysmuggler.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Budgy Smuggler spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Budgy Smuggler on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Budgy Smuggler ranks #238 of 12,275 by estimated traffic. Its closest competitors on the same market are Billabong, Rusty, seafolly.com, Rip Curl and Quiksilver. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Budgy Smuggler.