Brand page · Linens & Bedding · United States
mellow: 3M visits a month, 394 active Meta ads, Gravity score 597.
mellow — Mellow designs premium pillows, comforters, and sleep essentials built around the idea that sleep should feel effortless. Their products are engineered with cooling technology, cloud-soft materials, and thoughtful design to help customers fall asleep faster and stay asleep longer. In September 2026 mellowsleep.com drew an estimated 3M visits, up 44% on the month before. It ranks #3 of 5,362 Linens & Bedding brands in United States and holds a 3.6 Trustpilot rating over 1,665 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Linens & Bedding brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mellow designs premium pillows, comforters, and sleep essentials built around the idea that sleep should feel effortless. Their products are engineered with cooling technology, cloud-soft materials, and thoughtful design to help customers fall asleep faster and stay asleep longer.
01 · Traffic
How much traffic mellow gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
mellow drew an estimated 3M visits in September 2026, up 44% on the month before and up 118% over three months.
- Worldwide#5,870of 4.5M sites · Top 1%
- In United States#1,987of 1.2M sites · Top 1%
- Linens & Bedding, worldwide#7of 24,680 brands · Top 1%
- Linens & Bedding, United States#3of 5,362 brands · Top 1%
3M
estimated visits in September
1 mo ▲ +44.3%4 mo ▲ +117.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about mellow.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
mellow holds 3.6 out of 5 on Trustpilot over 1,665 reviews, 1,415 of them in the last twelve months: 54% of customers give five stars and 32% one star. That volume places mellow in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What mellow sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
mellow sells on Shopify, 100% of its catalogue in stock. The best seller is CloudAlign Pillow, at US$49.99–US$64.99, followed by MarshMellow Comforter and Cloud Cooling Pillow Case.
#1CloudAlign PillowmellowUS$49.99–US$64.99In stock
#2MarshMellow ComfortermellowUS$87.99–US$124.99In stock
#3Cloud Cooling Pillow CasemellowUS$19.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places mellow in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 82% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$83.49
- Currency
- USD
04 · Ads
What mellow is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
mellow runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
$49 for Premium Pillow ComfortMellow Sleep13 Oct 2026video
$49 for Premium Pillow ComfortMellow Sleep13 Oct 2026video
The Pillow That Feels Like Sleeping on a CloudMellow Sleep13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Mellow Ventures LLCverified
Text ad21 Oct 2026Mellow Ventures LLCverified
Text ad21 Oct 2026Hộ Kinh Doanh Bếp Mộcverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about mellow.
The creators who tag @mellow.sleep on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mellow.sleep on Instagram, led by Tiffany (16.8K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTiffany@tiredmomtrepreneur · 🇺🇸 US | Decoration garden diy Creator | 16.8K | 0.1% | 12 | Tagged @mellow.sleep |
06 · Competitors according to Gravity
Who mellow competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for mellow among Linens & Bedding brands in United States. The closest is Sognare, then Buffy.co, The Fine Bedding Company, Cloudpillo, sleepworld.be, Hush.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sognaresognare.com.mx | |||||||
| Buffy.cobuffy.co | |||||||
| The Fine Bedding Companyfinebedding.co.uk | |||||||
| Cloudpillocloudpillo.com | |||||||
| sleepworld.besleepworld.be | |||||||
| Hushhush.ca |
07 · Company
The company behind mellow.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
mellow is a company based in Dover, United States, founded in 2025 according to LinkedIn, on a domain registered in November 2021. It employs about 21 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Dover
- Founded
- 2025, per LinkedIn
- Domain registered
- 23 Nov 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mellowsleep.com · Shopify · USD
- Catalogue
- 13 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about mellow
What people ask Google about mellow.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is mellow a legit company?
According to Gravity by Benchr, mellow is a brand based in Dover, United States: its website has existed since November 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 128,545 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
mellow reviews
Customers rate mellow 3.6 out of 5 on Trustpilot over 1,665 reviews, 1,415 of them in the last twelve months: 54% give five stars, 32% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does mellow sell?
Mellow designs premium pillows, comforters, and sleep essentials built around the idea that sleep should feel effortless. Their products are engineered with cooling technology, cloud-soft materials, and thoughtful design to help customers fall asleep faster and stay asleep longer. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does mellow cost?
mellow's best seller, CloudAlign Pillow, sells from US$49.99 to US$64.99 on mellowsleep.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check mellowsleep.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a mellow discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: mellow advertises on Facebook and Instagram and on Google, where its offers often run. Check mellowsleep.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy mellow?
mellow sells on its own website, mellowsleep.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind mellow?
Gravity by Benchr records a company based in Dover, United States, founded in 2025 according to LinkedIn, on a domain registered in 2021, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is mellow doing well?
Yes. Gravity by Benchr estimates about 3,031,100 visits to mellowsleep.com in September 2026, up 44% in a month and up 118% over three months. mellow ranks #3 of 5,362 Linens & Bedding brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does mellow use?
Gravity by Benchr identifies mellowsleep.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does mellow spend on Meta ads?
Gravity by Benchr does not publish a spend figure for mellow on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in United States?
Among Linens & Bedding brands in United States in the Gravity by Benchr index, mellow ranks #3 of 5,362 by estimated traffic. Its closest competitors on the same market are Sognare, Buffy.co, The Fine Bedding Company, Cloudpillo, sleepworld.be. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with mellow.