Brand page · Building Materials · United States
Flooret: 202K visits a month, 90 active Meta ads, Gravity score 653.
Flooret — Flooret is a flooring company offering premium vinyl and hardwood flooring options for both commercial and residential projects, with designer-curated and sustainably-sourced materials. In September 2026 flooret.com drew an estimated 202K visits, up 86% on the month before. It ranks #19 of 2,178 Building Materials brands in United States and holds a 4.0 Trustpilot rating over 209 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 41 peers: Building Materials brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Flooret is a flooring company offering premium vinyl and hardwood flooring options for both commercial and residential projects, with designer-curated and sustainably-sourced materials.
01 · Traffic
How much traffic Flooret gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Flooret drew an estimated 202K visits in September 2026, up 86% on the month before and up 102% over three months.
- Worldwide#52,067of 4.5M sites · Top 5%
- In United States#17,060of 1.2M sites · Top 5%
- Building Materials, worldwide#248of 90,845 brands · Top 1%
- Building Materials, United States#19of 2,178 brands · Top 1%
202K
estimated visits in September
1 mo ▲ +85.9%4 mo ▲ +102.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Flooret.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Flooret holds 4.0 out of 5 on Trustpilot over 209 reviews, 6 of them in the last twelve months: 86% of customers give five stars and 7% one star. That volume places Flooret in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Flooring Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Flooret sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Flooret sells on Shopify, 100% of its catalogue in stock. The best seller is Modin LVP Signature Bestsellers Sample Kits, at US$6.00, followed by Nakan and Kingswood.
#1Modin LVP Signature Bestsellers Sample KitsFlooretUS$6.00In stock
#2NakanFlooretUS$1.00–US$115.52In stock
#3KingswoodFlooretUS$1.00–US$115.52In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Flooret in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 78% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$65.00
- Currency
- USD
04 · Ads
What Flooret is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Flooret runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
25% Off All Washable RugsFlooret8 Oct 2026video
$1 cut samplesFlooret8 Oct 2026video
$1 cut samplesFlooret8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Flooret, LLCverified
Text ad20 Oct 2026Flooret, LLCverified
Text ad20 Oct 2026Flooret, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Flooret.
The creators who tag @shopflooret on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shopflooret on Instagram, led by Liz | McInnis Home (37.2K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLiz | McInnis Home@mcinnishome · 🇨🇦 CA | Decoration garden diy Creator | 37.2K | 0.3% | 3 | Tagged @shopflooret |
06 · Competitors according to Gravity
Who Flooret competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Flooret among Building Materials brands in United States. The closest is Renovate Direct, then BuildDirect, Floor Street, Tapi, Shaw Floors, Online Carpets.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Renovate Directrenovatedirect.co.uk | |||||||
| BuildDirectbuilddirect.com | |||||||
| Floor Streetfloorstreet.co.uk | |||||||
| Tapitapi.co.uk | |||||||
| Shaw Floorsshawfloors.com | |||||||
| Online Carpetsonlinecarpets.co.uk |
07 · Company
The company behind Flooret.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Flooret is a company based in Grapevine, United States, founded in 2014 according to LinkedIn, on a domain registered in February 2014. It employs about 52 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Grapevine
- Founded
- 2014, per LinkedIn
- Domain registered
- 3 Feb 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 52 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- flooret.com · Shopify · USD
- Catalogue
- 26 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Flooret
What people ask Google about Flooret.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Flooret legit?
According to Gravity by Benchr, Flooret is a brand based in Grapevine, United States: its website has existed since February 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 52 people on LinkedIn, it has 55,121 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Flooret?
Customers rate Flooret 4.0 out of 5 on Trustpilot over 209 reviews, 6 of them in the last twelve months: 86% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Flooret known for?
Flooret is a flooring company offering premium vinyl and hardwood flooring options for both commercial and residential projects, with designer-curated and sustainably-sourced materials. Gravity by Benchr classifies it under Building Materials, with Flooring & Carpet making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Flooret prices: how much is it?
Flooret's best seller, Modin LVP Signature Bestsellers Sample Kits, sells US$6.00 on flooret.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check flooret.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Flooret promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Flooret advertises on Facebook and Instagram and on Google, where its offers often run. Check flooret.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Flooret?
Flooret sells on its own website, flooret.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Flooret?
Gravity by Benchr records a company based in Grapevine, United States, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 52 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Flooret doing well?
Yes. Gravity by Benchr estimates about 201,800 visits to flooret.com in September 2026, up 86% in a month and up 102% over three months. Flooret ranks #19 of 2,178 Building Materials brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Flooret use?
Gravity by Benchr identifies flooret.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Flooret's ad budget?
Gravity by Benchr does not publish a spend figure for Flooret on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in United States?
Among Building Materials brands in United States in the Gravity by Benchr index, Flooret ranks #19 of 2,178 by estimated traffic. Its closest competitors on the same market are Renovate Direct, BuildDirect, Floor Street, Tapi, Shaw Floors. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Flooret.