Brand page · Hobbies & Creative Arts · United Kingdom
Built for Athletes™: 139K visits a month, 165 active Meta ads, Gravity score 624.
Built for Athletes™ — Built for Athletes™ is a brand that designs and sells durable gym and sports training backpacks for athletes and fitness enthusiasts. In September 2026 builtforathletes.com drew an estimated 139K visits, down 5% on the month before. It ranks #227 of 32,083 Hobbies & Creative Arts brands in United Kingdom and holds a 4.4 Trustpilot rating over 3,626 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 89 peers: Hobbies & Creative Arts brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Built for Athletes™ is a brand that designs and sells durable gym and sports training backpacks for athletes and fitness enthusiasts.
01 · Traffic
How much traffic Built for Athletes™ gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Built for Athletes™ drew an estimated 139K visits in September 2026, down 5% on the month before and down 15% over three months.
- Worldwide#71,246of 4.5M sites · Top 5%
- In United States#23,488of 1.2M sites · Top 5%
- Hobbies & Creative Arts, worldwide#1,199of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#227of 32,083 brands · Top 1%
139K
estimated visits in September
1 mo ▼ −5.2%4 mo ▼ −15.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Built for Athletes™.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Built for Athletes™ holds 4.4 out of 5 on Trustpilot over 3,626 reviews, 560 of them in the last twelve months: 76% of customers give five stars and 12% one star. That volume places Built for Athletes™ in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Built for Athletes™ scores 4.4 over 156 reviews.
Fitness and Nutrition Service
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Built for Athletes™ sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Built for Athletes™ sells on Shopify, 90% of its catalogue in stock. The best seller is Black Gym Backpack Plus, at £119.99, followed by Letter Rubber Patches and United Kingdom Flag Patch.
#1Black Gym Backpack PlusBuilt for Athletes™£119.99In stock
#2Letter Rubber PatchesBuilt for Athletes™£2.99In stock
#3United Kingdom Flag PatchBuilt for Athletes™£5.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Built for Athletes™ in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 38% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$46.31
- Currency
- GBP
04 · Ads
What Built for Athletes™ is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Built for Athletes™ runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2023 (image, text, video).
Black Friday Early Access.Built For Athletes12 Oct 2026image
This is what actually fits in a training backpackBuilt For Athletes12 Oct 2026image
Black Friday Early Access.Built For Athletes9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FUNCTIONAL BACKPACKS LTDverified
Text ad20 Oct 2026FUNCTIONAL BACKPACKS LTDverified
Text ad20 Oct 2026FUNCTIONAL BACKPACKS LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Built for Athletes™.
The creators who tag @builtforathletes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @builtforathletes on Instagram, led by 𝓓𝓪𝓷𝓲𝓮𝓵 𝓢𝓬𝓱𝓻𝓪𝓭𝓮𝓻 (10.1K followers, 3.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝓓𝓪𝓷𝓲𝓮𝓵 𝓢𝓬𝓱𝓻𝓪𝓭𝓮𝓻@thejoggingdaddy · 🇩🇪 DE | Fitness sport bodybuilding Creator | 10.1K | 3.9% | 3 | Tagged @builtforathletes |
06 · Competitors according to Gravity
Who Built for Athletes™ competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Built for Athletes™ among Hobbies & Creative Arts brands in United Kingdom. The closest is WOLFpak, then Aer, Gregory Mountain Products, Gregory Mountain Products, EVERGOODS, Db.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WOLFpakwolfpak.com | |||||||
| Aeraersf.com | |||||||
| Gregory Mountain Productseu.gregorypacks.com | |||||||
| Gregory Mountain Productsgregory.com | |||||||
| EVERGOODSevergoods.us | |||||||
| Dbdbjourney.com |
07 · Company
The company behind Built for Athletes™.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Built for Athletes™ is a company based in Warrington, United Kingdom, on a domain registered in January 2019. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Warrington
- Founded
- Data not available
- Domain registered
- 20 Jan 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- builtforathletes.com · Shopify · GBP
- Catalogue
- 167 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Built for Athletes™
What people ask Google about Built for Athletes™.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Built for Athletes™ legit?
According to Gravity by Benchr, Built for Athletes™ is a brand based in Warrington, United Kingdom: its website has existed since January 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 215,662 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Built for Athletes™ reviews
Customers rate Built for Athletes™ 4.4 out of 5 on Trustpilot over 3,626 reviews, 560 of them in the last twelve months: 76% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Built for Athletes™ scores 4.4 over 156 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Built for Athletes™ known for?
Built for Athletes™ is a brand that designs and sells durable gym and sports training backpacks for athletes and fitness enthusiasts. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Apparel & Accessories making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Built for Athletes™ expensive?
Built for Athletes™'s best seller, Black Gym Backpack Plus, sells £119.99 on builtforathletes.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check builtforathletes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Built for Athletes™ discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Built for Athletes™ advertises on Facebook and Instagram and on Google, where its offers often run. Check builtforathletes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Built for Athletes™?
Built for Athletes™ sells on its own website, builtforathletes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Built for Athletes™?
Gravity by Benchr records a company based in Warrington, United Kingdom, whose domain was registered in 2019, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Built for Athletes™ growing?
Not at the moment. Gravity by Benchr estimates about 138,600 visits to builtforathletes.com in September 2026, down 5% in a month and down 15% over three months. Built for Athletes™ ranks #227 of 32,083 Hobbies & Creative Arts brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Built for Athletes™ use?
Gravity by Benchr identifies builtforathletes.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Built for Athletes™'s ad budget?
Gravity by Benchr does not publish a spend figure for Built for Athletes™ on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United Kingdom?
Among Hobbies & Creative Arts brands in United Kingdom in the Gravity by Benchr index, Built for Athletes™ ranks #227 of 32,083 by estimated traffic. Its closest competitors on the same market are WOLFpak, Aer, Gregory Mountain Products, Gregory Mountain Products, EVERGOODS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Built for Athletes™.