Brand page · Backpacks · Norway
Db: 262K visits a month, 573 active Meta ads.
Db — Db is a Scandinavian outdoor brand enabling meaningful journeys through award winning design. In September 2026 dbjourney.com drew an estimated 262K visits, down 2% on the month before. It ranks #22 of 1,167 Backpacks brands in Norway and holds a 1.8 Trustpilot rating over 122 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Db is a Scandinavian outdoor brand enabling meaningful journeys through award winning design.
01 · Traffic
How much traffic Db gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Db drew an estimated 262K visits in September 2026, down 2% on the month before and up 1% over three months.
- Worldwide#41,753of 4.5M sites · Top 1%
- In United States#13,605of 1.2M sites · Top 5%
- Backpacks, worldwide#55of 5,429 brands · Top 5%
- Backpacks, United States#22of 1,167 brands · Top 5%
262K
estimated visits in September
1 mo ▼ −1.9%4 mo ▲ +1.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Db.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Db holds 1.8 out of 5 on Trustpilot over 122 reviews, 24 of them in the last twelve months: 30% of customers give five stars and 54% one star. That volume places Db in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Db sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Db sells on Shopify, 97% of its catalogue in stock. The best seller is Hugger Backpack 30L Black Out, at NOK 2,299.00, followed by Hugger Backpack 25L Black Out and Snow Roller Pro 127L Black Out.
#1Hugger Backpack 30L Black OutDbNOK 2,299.00In stock
#2Hugger Backpack 25L Black OutDbNOK 2,199.00In stock
#3Snow Roller Pro 127L Black OutDbNOK 3,199.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Db in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 58% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$269.03
- Currency
- NOK
04 · Ads
What Db is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Db runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
The Hugger meets the future.Db8 Oct 2026image
The Hugger meets the future.Db8 Oct 2026image
Amber TealDb8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Db Equipment ASverified
Text ad20 Oct 2026Db Equipment ASverified
Text ad20 Oct 2026Db Equipment ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Db.
The creators who tag @dbjourney on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dbjourney on Instagram, led by Max Glatzl (18.7K followers, 50.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMax Glatzl@maxglatzl · 🇦🇹 AT | Fitness sport bodybuilding Creator | 18.7K | 50.3% | 9 | Tagged @dbjourney |
06 · Competitors according to Gravity
Who Db competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Db among Backpacks brands in Norway. The closest is Timbuk2, then Stubble & Co, jansport.com, Aer, CALPAK, Safari Bags.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Timbuk2timbuk2.com | |||||||
| Stubble & Costubbleandco.com | |||||||
| jansport.comjansport.com | |||||||
| Aeraersf.com | |||||||
| CALPAKcalpaktravel.com | |||||||
| Safari Bagssafaribags.com |
07 · Company
The company behind Db.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Db is a company based in Oslo, Norway, founded in 2011 according to LinkedIn, on a domain registered in June 2020. It employs about 109 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway · Oslo
- Founded
- 2011, per LinkedIn
- Domain registered
- 11 Jun 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 109 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dbjourney.com · Shopify · NOK
- Catalogue
- 343 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Db
What people ask Google about Db.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Db legit?
According to Gravity by Benchr, Db is a brand based in Oslo, Norway: its website has existed since June 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 109 people on LinkedIn, it has 553,772 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Db reviews
Customers rate Db 1.8 out of 5 on Trustpilot over 122 reviews, 24 of them in the last twelve months: 30% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Db?
Db is a Scandinavian outdoor brand enabling meaningful journeys through award winning design. Gravity by Benchr classifies it under Backpacks, with Gift Cards making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Db prices: how much is it?
Db's best seller, Hugger Backpack 30L Black Out, sells NOK 2,299.00 on dbjourney.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check dbjourney.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Db have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Db advertises on Facebook and Instagram and on Google, where its offers often run. Check dbjourney.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Db?
Db sells on its own website, dbjourney.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Db?
Gravity by Benchr records a company based in Oslo, Norway, founded in 2011 according to LinkedIn, on a domain registered in 2020, with 109 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Db doing well?
Yes. Gravity by Benchr estimates about 262,400 visits to dbjourney.com in September 2026, down 2% in a month and up 1% over three months. Db ranks #22 of 1,167 Backpacks brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Db use?
Gravity by Benchr identifies dbjourney.com as a Shopify store (standard plan, not Shopify Plus), selling in NOK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Db's ad budget?
Gravity by Benchr does not publish a spend figure for Db on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Backpacks brands in Norway?
Among Backpacks brands in Norway in the Gravity by Benchr index, Db ranks #22 of 1,167 by estimated traffic. Its closest competitors on the same market are Timbuk2, Stubble & Co, jansport.com, Aer, CALPAK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Db.