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- Burlap & Barrel
Brand page · Food Items · United States
Burlap & Barrel traffic, ads & competitors 104k visits a month, 74 active Meta ads, Gravity score 656.
Burlap & Barrel — Burlap & Barrel sources single origin spices for professional kitchens and home pantries, partnering directly with farmers to get exceptional whole and ground spices while helping improve the livelihoods of partner farmers. In September 2026 burlapandbarrel.com drew an estimated 104k visits, down 3% on the month before. It ranks #238 of 20,419 Food Items brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Food Items brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Burlap & Barrel sources single origin spices for professional kitchens and home pantries, partnering directly with farmers to get exceptional whole and ground spices while helping improve the livelihoods of partner farmers.
01 · Traffic
Burlap & Barrel website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Burlap & Barrel drew an estimated 104k visits in September 2026, down 3% on the month before and up 15% over three months.
- Worldwide#90,706of 4.5m sites · Top 5%
- In United States#29,725of 1.2m sites · Top 5%
- Food Items, worldwide#2,316of 260,714 brands · Top 1%
- Food Items, United States#238of 20,419 brands · Top 5%
104k
estimated visits in September
1 mo ▼ −2.7%4 mo ▲ +15.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Burlap & Barrel reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Burlap & Barrel holds 3.1 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 33% of customers give five stars and 33% one star.
Spice Store Food Products Supplier Food Seasoning Manufacturer Food Producer Food and Beverage Consultant
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Burlap & Barrel best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Burlap & Barrel sells on Shopify, 71% of its catalogue in stock. The best seller is Royal Cinnamon, at US$9.99–US$39.99, followed by Purple Stripe Garlic Powder and Wild Mountain Cumin.
#1Royal CinnamonBurlap & BarrelUS$9.99–US$39.99In stock
#2Purple Stripe Garlic PowderBurlap & BarrelUS$9.99–US$39.99In stock
#3Wild Mountain CuminBurlap & BarrelUS$9.99–US$39.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Burlap & Barrel in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 91% of the catalogue
- In stock
- 71%
- Upper price quartile
- US$14.99
- Currency
- USD
04 · Ads
Burlap & Barrel ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Burlap & Barrel runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2022 (image, text).
Our Best Selling Fundamentals CollectionBurlap & Barrel Single Origin Spices4 Oct 2026image
No matter how typical and *basic* 🙂↕️, nothing celebrates the upcoming season quite like a really good pumpkin spice latte 🍂☕️ I’ve been dBurlap & Barrel Single Origin Spices1 Oct 2026video
2026: The year you actually cookBurlap & Barrel Single Origin Spices30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Be Level Incverified
Text ad20 Oct 2026Be Level Incverified
Text ad20 Oct 2026Burlap and Barrel, inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Burlap & Barrel influencers
The creators who tag @burlapandbarrel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @burlapandbarrel on Instagram, led by Marc Murphy (326k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarc Murphy@chefmarcmurphy · 🇺🇸 US | Food cooking nutrition Creator | 326k | 0.2% | 3 | Tagged @burlapandbarrel |
06 · Competitors according to Gravity
Burlap & Barrel competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Burlap & Barrel among Food Items brands in the United States. The closest is Savory Spice, then La Boîte, The Spice House, Feast Mode Flavors, San Juan Island Sea Salt, Spiceology.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Savory Spicesavoryspiceshop.com | |||||||
| La Boîtelaboiteny.com | |||||||
| The Spice Housethespicehouse.com | |||||||
| Feast Mode Flavorsfeastmodeflavors.com | |||||||
| San Juan Island Sea Saltsanjuanislandseasalt.com | |||||||
| Spiceologyspiceology.com |
07 · Company
Who is behind Burlap & Barrel?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Burlap & Barrel is a company based in Queens, United States, founded in 2016 according to LinkedIn, on a domain registered in April 2016. It employs about 18 people and is listed at seed stage.
- Entity country
- 🇺🇸 United States · Queens
- Founded
- 2016, per LinkedIn
- Domain registered
- 8 Apr 2016
- Status
- Operating
- Employees
- 18 on LinkedIn
- Funding stage
- Seed · last deal: pre seed
- Own store
- burlapandbarrel.com · Shopify · USD
- Catalogue
- 118 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Burlap & Barrel
What people ask Google about Burlap & Barrel.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Burlap & Barrel legit or a scam?
According to Gravity by Benchr, Burlap & Barrel is a brand based in Queens, United States: its website has existed since April 2016, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 78,526 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Burlap & Barrel sell?
Burlap & Barrel sources single origin spices for professional kitchens and home pantries, partnering directly with farmers to get exceptional whole and ground spices while helping improve the livelihoods of partner farmers. Gravity by Benchr classifies it under Food Items, with Seasonings & Spices making up 79% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Burlap & Barrel expensive?
Burlap & Barrel's best seller, Royal Cinnamon, sells from US$9.99 to US$39.99 on burlapandbarrel.com. 71% of the catalogue is in stock. Gravity does not track prices daily: check burlapandbarrel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Burlap & Barrel promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Burlap & Barrel advertises on Facebook and Instagram and on Google, where its offers often run. Check burlapandbarrel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Burlap & Barrel?
Burlap & Barrel sells on its own website, burlapandbarrel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Burlap & Barrel?
Gravity by Benchr records a company based in Queens, United States, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 18 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Burlap & Barrel growing?
Yes. Gravity by Benchr estimates about 104,100 visits to burlapandbarrel.com in September 2026, down 3% in a month and up 15% over three months. Burlap & Barrel ranks #238 of 20,419 Food Items brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Burlap & Barrel use?
Gravity by Benchr identifies burlapandbarrel.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Burlap & Barrel's ad budget?
Gravity by Benchr does not publish a spend figure for Burlap & Barrel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in the United States?
Among Food Items brands in the United States in the Gravity by Benchr index, Burlap & Barrel ranks #238 of 20,419 by estimated traffic. Its closest competitors on the same market are Savory Spice, La Boîte, The Spice House, Feast Mode Flavors and San Juan Island Sea Salt. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Burlap & Barrel.