Brand page · Optics · United States
Bushnell traffic, ads & competitors 106k visits a month, 4 active Meta ads, Gravity score 488.
Bushnell — Bushnell is a company that manufactures and sells optics products for hunting and precision sports, including outdoor accessories and sports equipment. In September 2026 bushnell.com drew an estimated 106k visits, down 4% on the month before. It ranks #12 of 284 Optics brands in the United States and holds a 2.0 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Optics brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bushnell is a company that manufactures and sells optics products for hunting and precision sports, including outdoor accessories and sports equipment.
01 · Traffic
Bushnell website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bushnell drew an estimated 106k visits in September 2026, down 4% on the month before and down 5% over three months.
- Worldwide#89,272of 4.5m sites · Top 5%
- In United States#29,267of 1.2m sites · Top 5%
- Optics, worldwide#28of 1,607 brands · Top 5%
- Optics, United States#12of 284 brands · Top 5%
106k
estimated visits in September
1 mo ▼ −4.1%4 mo ▼ −5.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Bushnell reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bushnell holds 2.0 out of 5 on Trustpilot over 23 reviews, 17 of them in the last twelve months: 4% of customers give five stars and 87% one star. That volume places Bushnell in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Outdoor Sports Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Bushnell best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bushnell sells on Shopify, 93% of its catalogue in stock. The best seller is Trail Camera Solar Panel, at US$64.98, followed by CORE™ DS-4K No Glow Trail Camera and CelluCORE™ 20 Cellular Trail Camera.
#1Trail Camera Solar PanelBushnellUS$64.98In stock
#2CORE™ DS-4K No Glow Trail CameraBushnellUS$179.95In stock
#3CelluCORE™ 20 Cellular Trail CameraBushnellUS$99.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bushnell in its comparison group.
- Average rating
- 4.27 / 5
- Rated products
- 77% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$529.95
- Currency
- USD
04 · Ads
Bushnell ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bushnell runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2024 (image, text, video).
Bushnell Trail CamsBushnell2 Sept 2026image
Bushnell Trail CamsBushnell2 Sept 2026image
Ready. Rugged. Reliable.Bushnell9 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Bushnell Holdings, Inc.verified
Text ad20 Oct 2026Bushnell Holdings, Inc.verified
Text ad20 Oct 2026Bushnell Holdings, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Bushnell influencers
The creators who tag @bushnell_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bushnell_official on Instagram, led by Nick Mundt (142k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNick Mundt@nickmundt · 🇺🇸 US | Pets nature Creator | 142k | 0.9% | 8 | Tagged @bushnell_official |
06 · Competitors according to Gravity
Bushnell competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bushnell among Optics brands in the United States. The closest is Bushnell Outdoors, then Alpen Optics, uplandoptics.com, Ashley Performance, LLC, Celestron, Accufire.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bushnell Outdoorsbushnelloutdoors.com | |||||||
| Alpen Opticsalpenoptics.com | |||||||
| uplandoptics.comuplandoptics.com | |||||||
| Ashley Performance, LLCashleyperformance.com | |||||||
| Celestroncelestron.com | |||||||
| Accufireaccufirescope.com |
07 · Company
Who is behind Bushnell?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bushnell is a company based in Bozeman, United States, on a domain registered in June 1995. It employs about 138 people and is listed at m_and_a stage.
- Entity country
- 🇺🇸 United States · Bozeman
- Domain registered
- 28 Jun 1995
- Status
- was_acquired
- Employees
- 138 on LinkedIn
- Funding stage
- M and a
- Own store
- bushnell.com · Shopify · USD
- Catalogue
- 61 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bushnell
What people ask Google about Bushnell.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bushnell a legit company?
According to Gravity by Benchr, Bushnell is a brand based in Bozeman, United States: its website has existed since June 1995, it sells on a Shopify store, it employs 138 people on LinkedIn, it has 103,874 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Bushnell?
Customers rate Bushnell 2.0 out of 5 on Trustpilot over 23 reviews, 17 of them in the last twelve months: 4% give five stars, 87% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bushnell?
Bushnell is a company that manufactures and sells optics products for hunting and precision sports, including outdoor accessories and sports equipment. Gravity by Benchr classifies it under Optics, with Optics making up 86% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Bushnell expensive?
Bushnell's best seller, Trail Camera Solar Panel, sells US$64.98 on bushnell.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check bushnell.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Bushnell promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Bushnell advertises on Facebook and Instagram and on Google, where its offers often run. Check bushnell.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Bushnell?
Bushnell sells on its own website, bushnell.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Bushnell?
Gravity by Benchr records a company based in Bozeman, United States, whose domain was registered in 1995, with 138 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bushnell doing well?
Not at the moment. Gravity by Benchr estimates about 106,000 visits to bushnell.com in September 2026, down 4% in a month and down 5% over three months. Bushnell ranks #12 of 284 Optics brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bushnell use?
Gravity by Benchr identifies bushnell.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Bushnell spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bushnell on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Optics brands in the United States?
Among Optics brands in the United States in the Gravity by Benchr index, Bushnell ranks #12 of 284 by estimated traffic. Its closest competitors on the same market are Bushnell Outdoors, Alpen Optics, uplandoptics.com, Ashley Performance, LLC and Celestron. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bushnell.