Brand page · Clothing · United Kingdom
Military 1st: 241k visits a month, 736 active Meta ads.
Military 1st — Military 1st is an online store specializing in combat clothing, camouflage clothes, army uniforms, and airsoft gear. They offer outdoor apparel, boots, and equipment for adventure enthusiasts worldwide. In September 2026 military1st.co.uk drew an estimated 241k visits, up 7% on the month before. It ranks #228 of 19,668 Clothing brands in United Kingdom and holds a 4.8 Trustpilot rating over 74,447 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Military 1st is an online store specializing in combat clothing, camouflage clothes, army uniforms, and airsoft gear. They offer outdoor apparel, boots, and equipment for adventure enthusiasts worldwide.
01 · Traffic
How much traffic Military 1st gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Military 1st drew an estimated 241k visits in September 2026, up 7% on the month before and down 6% over three months.
- Worldwide#44,915of 4.5m sites · Top 5%
- In United Kingdom#2,282of 192k sites · Top 5%
- Clothing, worldwide#4,000of 459,295 brands · Top 1%
- Clothing, United Kingdom#228of 19,668 brands · Top 5%
241k
estimated visits in September
1 mo ▲ +7.1%4 mo ▼ −5.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Military 1st.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Military 1st holds 4.8 out of 5 on Trustpilot over 74,447 reviews, 3,474 of them in the last twelve months: 91% of customers give five stars and 2% one star. That volume places Military 1st in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, Military 1st scores 5.0 over 40 reviews.
Hunting Store Men's Clothing Store Camping Store Paintball Store Fishing Store Bags and Luggage Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Military 1st sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Military 1st's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Military 1st in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Currency
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04 · Ads
What Military 1st is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Military 1st runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Préparez-vous à l'action !Military 1st13 Oct 2026video
Proper kit should fit properly. 🌲🥾 Our Plus Size Collection covers 3XL–7XL, with jackets, T-shirts and cargo trousers made for comfort, pracMilitary 1st13 Oct 2026image
Pentagon Perseus Fleece Jacket 2.0Military 1st13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026MMG TRADING LTDverified
Text ad21 Oct 2026MMG TRADING LTDverified
Text ad21 Oct 2026MMG TRADING LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Military 1st.
The creators who tag @military1st on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @military1st on Instagram, led by Airsoft Club (69.4k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAirsoft Club@airsoft.club · 🇵🇹 PT | Fitness sport bodybuilding Creator | 69.4k | 0.5% | 5 | Tagged @military1st |
06 · Competitors according to Gravity
Who Military 1st competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Military 1st among Clothing brands in United Kingdom. The closest is Military Kit, then militarysklad.cz, Goarmy, Army Surplus World, Venture Surplus, bw-online-shop.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Military Kitmilitarykit.com | |||||||
| militarysklad.czmilitarysklad.cz | |||||||
| Goarmygoarmy.co.uk | |||||||
| Army Surplus Worldarmysurplusworld.com | |||||||
| Venture Surplusventuresurplus.com | |||||||
| bw-online-shop.combw-online-shop.com |
07 · Company
The company behind Military 1st.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Military 1st is a company based in United Kingdom, on a domain registered in April 2008.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
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- Domain registered
- 28 Apr 2008
- Share capital
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- Status
- Operating
- President
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- Activity code
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- Employees
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- Total raised
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- Investors
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- VC-backed
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- Own store
- military1st.co.uk · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Military 1st
What people ask Google about Military 1st.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Military 1st legit or a scam?
According to Gravity by Benchr, Military 1st is a brand based in United Kingdom: its website has existed since April 2008, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it has 143,707 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Military 1st reviews
Customers rate Military 1st 4.8 out of 5 on Trustpilot over 74,447 reviews, 3,474 of them in the last twelve months: 91% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Military 1st scores 5.0 over 40 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Military 1st known for?
Military 1st is an online store specializing in combat clothing, camouflage clothes, army uniforms, and airsoft gear. They offer outdoor apparel, boots, and equipment for adventure enthusiasts worldwide. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Military 1st have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Military 1st advertises on Facebook and Instagram and on Google, where its offers often run. Check military1st.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Military 1st?
Military 1st sells on its own website, military1st.co.uk, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Military 1st?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2008. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Military 1st doing well?
Not at the moment. Gravity by Benchr estimates about 240,800 visits to military1st.co.uk in September 2026, up 7% in a month and down 6% over three months. Military 1st ranks #228 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Military 1st use?
Gravity by Benchr identifies military1st.co.uk as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Military 1st spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Military 1st on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Military 1st ranks #228 of 19,668 by estimated traffic. Its closest competitors on the same market are Military Kit, militarysklad.cz, Goarmy, Army Surplus World and Venture Surplus. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Military 1st.