Brand page · Clothing · United States
Caden Lane: 684k visits a month, 345 active Meta ads, Gravity score 565.
Caden Lane — Caden Lane is a premium brand of lifestyle baby products for newborns, new moms, gift givers and children, offering newborn apparel, kids pajamas, personalized gifts and keepsakes. In September 2026 cadenlane.com drew an estimated 684k visits, down 22% on the month before. It ranks #211 of 97,158 Clothing brands in United States and holds a 3.7 Trustpilot rating over 1,934 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Caden Lane is a premium brand of lifestyle baby products for newborns, new moms, gift givers and children, offering newborn apparel, kids pajamas, personalized gifts and keepsakes.
01 · Traffic
How much traffic Caden Lane gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Caden Lane drew an estimated 684k visits in September 2026, down 22% on the month before and down 16% over three months.
- Worldwide#19,409of 4.5m sites · Top 1%
- In United States#6,388of 1.2m sites · Top 1%
- Clothing, worldwide#1,551of 459,295 brands · Top 1%
- Clothing, United States#211of 97,158 brands · Top 1%
684k
estimated visits in September
1 mo ▼ −21.6%4 mo ▼ −16.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Caden Lane.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Caden Lane holds 3.7 out of 5 on Trustpilot over 1,934 reviews, 270 of them in the last twelve months: 64% of customers give five stars and 22% one star. That volume places Caden Lane in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Caden Lane sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Caden Lane sells on Shopify, 98% of its catalogue in stock. The best seller is ShipInsure Package Protection, at US$1.95–US$288.58, followed by Personalized Baby Name Swaddle Blanket and All Colorable Pajama Prints | Two Piece Set.
#1ShipInsure Package ProtectionCaden LaneUS$1.95–US$288.58In stock
#2Personalized Baby Name Swaddle BlanketCaden LaneUS$48.00In stock
#3All Colorable Pajama Prints | Two Piece SetCaden LaneUS$36.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Caden Lane in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 63% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$48.00
- Currency
- USD
04 · Ads
What Caden Lane is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Caden Lane runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
The outfit you'll always remember 🤍Caden Lane7 Oct 2026video
🦇 NEW SPOOKY CUTE PRINTSCaden Lane7 Oct 2026video
Made for snuggles & sweet dreams 🤍Caden Lane7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BLUE POINT ADVERTISING LIMITEDverified
Text ad20 Oct 2026Katy Elaine Incverified
Text ad20 Oct 2026BONSEN CORPORATION LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Caden Lane.
The creators who tag @cadenlane on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @cadenlane on Instagram, led by Shanda Fields (20.9k followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShanda Fields@shanda.fields · 🇺🇸 US | Parenting family Creator | 20.9k | 3.2% | 5 | Tagged @cadenlane |
06 · Competitors according to Gravity
Who Caden Lane competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Caden Lane among Clothing brands in United States. The closest is My 1st Years, then Safine Baby, Baby Fresh, OhDearBaby, janieandjack.com, Jacadi Paris.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| My 1st Yearsmy1styears.com | |||||||
| Safine Babysafinebaby.com.br | |||||||
| Baby Freshbabyfresh.co | |||||||
| OhDearBabyohdearbaby.no | |||||||
| janieandjack.comjanieandjack.com | |||||||
| Jacadi Parisjacadi.fr |
07 · Company
The company behind Caden Lane.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Caden Lane is a company based in Boerne, United States, founded in 2004 according to LinkedIn, on a domain registered in February 2004. It employs about 40 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Boerne
- Founded
- 2004, per LinkedIn
- Domain registered
- 25 Feb 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 40 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- cadenlane.com · Shopify · USD
- Catalogue
- 1,149 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Caden Lane
What people ask Google about Caden Lane.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Caden Lane legit?
According to Gravity by Benchr, Caden Lane is a brand based in Boerne, United States: its website has existed since February 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 40 people on LinkedIn, it has 870,188 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Caden Lane?
Customers rate Caden Lane 3.7 out of 5 on Trustpilot over 1,934 reviews, 270 of them in the last twelve months: 64% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Caden Lane sell?
Caden Lane is a premium brand of lifestyle baby products for newborns, new moms, gift givers and children, offering newborn apparel, kids pajamas, personalized gifts and keepsakes. Gravity by Benchr classifies it under Clothing, with Baby & Children's Clothing making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Caden Lane prices: how much is it?
Caden Lane's best seller, ShipInsure Package Protection, sells from US$1.95 to US$288.58 on cadenlane.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check cadenlane.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Caden Lane have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Caden Lane advertises on Facebook and Instagram and on Google, where its offers often run. Check cadenlane.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Caden Lane?
Caden Lane sells on its own website, cadenlane.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Caden Lane?
Gravity by Benchr records a company based in Boerne, United States, founded in 2004 according to LinkedIn, on a domain registered in 2004, with 40 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Caden Lane growing?
Not at the moment. Gravity by Benchr estimates about 683,500 visits to cadenlane.com in September 2026, down 22% in a month and down 16% over three months. Caden Lane ranks #211 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Caden Lane use?
Gravity by Benchr identifies cadenlane.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Caden Lane's ad budget?
Gravity by Benchr does not publish a spend figure for Caden Lane on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Caden Lane ranks #211 of 97,158 by estimated traffic. Its closest competitors on the same market are My 1st Years, Safine Baby, Baby Fresh, OhDearBaby and janieandjack.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Caden Lane.