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- My 1st Years
Brand page · Clothing · United Kingdom
My 1st Years: 431k visits a month, 118 active Meta ads, Gravity score 464.
My 1st Years — My 1st Years is a personalised baby brand that offers gifts such as robes, blankets, bodysuits, wooden toys, and clothing for babies and grown-ups. In September 2026 my1styears.com drew an estimated 431k visits, up 6% on the month before. It ranks #123 of 19,668 Clothing brands in United Kingdom and holds a 4.4 Trustpilot rating over 17,482 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
My 1st Years is a personalised baby brand that offers gifts such as robes, blankets, bodysuits, wooden toys, and clothing for babies and grown-ups.
01 · Traffic
How much traffic My 1st Years gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
My 1st Years drew an estimated 431k visits in September 2026, up 6% on the month before and up 2% over three months.
- Worldwide#27,988of 4.5m sites · Top 1%
- In United Kingdom#1,311of 192k sites · Top 1%
- Clothing, worldwide#2,342of 459,295 brands · Top 1%
- Clothing, United Kingdom#123of 19,668 brands · Top 1%
431k
estimated visits in September
1 mo ▲ +6.2%4 mo ▲ +2.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about My 1st Years.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
My 1st Years holds 4.4 out of 5 on Trustpilot over 17,482 reviews, 1,346 of them in the last twelve months: 82% of customers give five stars and 6% one star. That volume places My 1st Years in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Children's Clothing Store Children's Toys Store Baby Store Baby Clothing Store Gift Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What My 1st Years sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
My 1st Years sells on Shopify, 71% of its catalogue in stock. The best seller is Personalised Ivory Fleece Robe with Ears, at £14.75, followed by Personalise Your Box and SAGE LETTER BLOCK.
#3Personalised Ivory Fleece Robe with EarsMy 1st Years£14.75In stock
Personalise Your BoxMy 1st Years£2.50In stock
SAGE LETTER BLOCKMy 1st Years£3.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places My 1st Years in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 9% of the catalogue
- In stock
- 71%
- Upper price quartile
- US$47.65
- Currency
- GBP
04 · Ads
What My 1st Years is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
My 1st Years runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
Shop Our Mid Season Sale Now!🍂My 1st Years7 Oct 2026image
Shop Our Mid Season Sale | My 1st YearsMy 1st Years7 Oct 2026video
Personalised Gifts They’ll Treasure 💛My 1st Years7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MY 1ST YEARS LIMITEDverified
Text ad20 Oct 2026MY 1ST YEARS LIMITEDverified
Text ad20 Oct 2026MY 1ST YEARS LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about My 1st Years.
The creators who tag @my1styears on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @my1styears on Instagram, led by Tara Burnett (62.7k followers, 14.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTara Burnett@mummataralouise · 🇬🇧 GB | Parenting family Creator | 62.7k | 14.3% | 3 | Tagged @my1styears |
06 · Competitors according to Gravity
Who My 1st Years competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for My 1st Years among Clothing brands in United Kingdom. The closest is Eito. angel baby, then fr.bonpoint.com, Petit Bateau, Caden Lane, 10mois 公式オンラインショップ, Byhappyme.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Eito. angel babyeito-angelbaby.com | |||||||
| fr.bonpoint.comfr.bonpoint.com | |||||||
| Petit Bateaupetit-bateau.co.jp | |||||||
| Caden Lanecadenlane.com | |||||||
| 10mois 公式オンラインショップ10mois.com | |||||||
| Byhappymebyhappyme.com |
07 · Company
The company behind My 1st Years.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
My 1st Years is a company based in Northampton, United Kingdom, founded in 2010 according to LinkedIn, on a domain registered in March 2009. It employs about 132 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Northampton
- Founded
- 2010, per LinkedIn
- Domain registered
- 8 Mar 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 132 on LinkedIn
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- my1styears.com · Shopify · GBP
- Catalogue
- 348 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about My 1st Years
What people ask Google about My 1st Years.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is My 1st Years a legit company?
According to Gravity by Benchr, My 1st Years is a brand based in Northampton, United Kingdom: its website has existed since March 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 132 people on LinkedIn, it has 432,152 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
My 1st Years reviews
Customers rate My 1st Years 4.4 out of 5 on Trustpilot over 17,482 reviews, 1,346 of them in the last twelve months: 82% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is My 1st Years?
My 1st Years is a personalised baby brand that offers gifts such as robes, blankets, bodysuits, wooden toys, and clothing for babies and grown-ups. Gravity by Benchr classifies it under Clothing, with Baby & Children's Clothing making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is My 1st Years expensive?
My 1st Years' best seller, Personalised Ivory Fleece Robe with Ears, sells £14.75 on my1styears.com. 71% of the catalogue is in stock. Gravity does not track prices daily: check my1styears.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does My 1st Years have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: My 1st Years advertises on Facebook and Instagram and on Google, where its offers often run. Check my1styears.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy My 1st Years?
My 1st Years sells on its own website, my1styears.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns My 1st Years?
Gravity by Benchr records a company based in Northampton, United Kingdom, founded in 2010 according to LinkedIn, on a domain registered in 2009, with 132 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is My 1st Years growing?
Yes. Gravity by Benchr estimates about 431,500 visits to my1styears.com in September 2026, up 6% in a month and up 2% over three months. My 1st Years ranks #123 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does My 1st Years use?
Gravity by Benchr identifies my1styears.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is My 1st Years' ad budget?
Gravity by Benchr does not publish a spend figure for My 1st Years on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, My 1st Years ranks #123 of 19,668 by estimated traffic. Its closest competitors on the same market are Eito. angel baby, fr.bonpoint.com, Petit Bateau, Caden Lane and 10mois 公式オンラインショップ. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with My 1st Years.