Brand page · Clothing · Switzerland
CALIDA: 521K visits a month, 74 active Meta ads.
CALIDA — CALIDA is a Swiss brand that produces premium underwear, loungewear and nightwear with high quality and comfort. In September 2026 calida.com drew an estimated 521K visits, up 21% on the month before. It ranks #38 of 7,326 Clothing brands in Switzerland and holds a 3.8 Trustpilot rating over 292 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
CALIDA is a Swiss brand that produces premium underwear, loungewear and nightwear with high quality and comfort.
01 · Traffic
How much traffic CALIDA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CALIDA drew an estimated 521K visits in September 2026, up 21% on the month before and up 6% over three months.
- Worldwide#24,015of 4.5M sites · Top 1%
- In Germany#1,078of 184K sites · Top 1%
- Clothing, worldwide#1,966of 459,295 brands · Top 1%
- Clothing, Germany#38of 7,326 brands · Top 1%
521K
estimated visits in September
1 mo ▲ +21.0%4 mo ▲ +5.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about CALIDA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CALIDA holds 3.8 out of 5 on Trustpilot over 292 reviews, 104 of them in the last twelve months: 45% of customers give five stars and 40% one star. That volume places CALIDA in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Underwear Store Lingerie Store Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What CALIDA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read CALIDA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places CALIDA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What CALIDA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CALIDA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Jetzt bis zu 30% sichernCALIDA7 Oct 2026image
Jetzt 20% sichernCALIDA7 Oct 2026image
Profitez de -20%CALIDA6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad21 Oct 2026Calida Group Digital GmbHverified
Text ad21 Oct 2026Calida Group Digital GmbHverified
Image ad21 Oct 2026Calida Group Digital GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about CALIDA.
The creators who tag @calidaswitzerland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who CALIDA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CALIDA among Clothing brands in Switzerland. The closest is Eberjey, then lahgo.co, NATORI, yaladesigns.com, Papinelle, Sweet Dreams.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Eberjeyeberjey.com | |||||||
| lahgo.colahgo.co | |||||||
| NATORInatori.com | |||||||
| yaladesigns.comyaladesigns.com | |||||||
| Papinellepapinelle.com | |||||||
| Sweet Dreamssweetdreams.in |
07 · Company
The company behind CALIDA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CALIDA is a company based in Switzerland, founded in 1941 according to LinkedIn, on a domain registered in April 1997. It employs about 279 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇭 Switzerland
- Founded
- 1941, per LinkedIn
- Domain registered
- 30 Apr 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 279 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- calida.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CALIDA
What people ask Google about CALIDA.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CALIDA legit?
According to Gravity by Benchr, CALIDA is a brand based in Switzerland: its website has existed since April 1997, its Trustpilot profile is claimed by the brand, it employs 279 people on LinkedIn, it has 42,854 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
CALIDA reviews: is it worth it?
Customers rate CALIDA 3.8 out of 5 on Trustpilot over 292 reviews, 104 of them in the last twelve months: 45% give five stars, 40% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is CALIDA?
CALIDA is a Swiss brand that produces premium underwear, loungewear and nightwear with high quality and comfort. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
CALIDA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: CALIDA advertises on Facebook and Instagram and on Google, where its offers often run. Check calida.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns CALIDA?
Gravity by Benchr records a company based in Switzerland, founded in 1941 according to LinkedIn, on a domain registered in 1997, with 279 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is CALIDA growing?
Yes. Gravity by Benchr estimates about 521,400 visits to calida.com in September 2026, up 21% in a month and up 6% over three months. CALIDA ranks #38 of 7,326 Clothing brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does CALIDA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for CALIDA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Switzerland?
Among Clothing brands in Switzerland in the Gravity by Benchr index, CALIDA ranks #38 of 7,326 by estimated traffic. Its closest competitors on the same market are Eberjey, lahgo.co, NATORI, yaladesigns.com, Papinelle. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CALIDA.