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- Calm Collective
Brand page · Jewelry · United Kingdom
Calm Collective traffic, ads & competitors 75.2k visits a month, 187 active Meta ads, Gravity score 642.
Calm Collective — Calm Collective is a mental health focused jewellery brand based in the UK that creates jewellery that fits naturally into real life, supporting customers in small but meaningful ways. In September 2026 calmcollectiveco.com drew an estimated 75.2k visits, down 17% on the month before. It ranks #124 of 6,772 Jewelry brands in the United Kingdom and holds a 4.4 Trustpilot rating over 1,117 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Calm Collective is a mental health focused jewellery brand based in the UK that creates jewellery that fits naturally into real life, supporting customers in small but meaningful ways.
01 · Traffic
Calm Collective website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Calm Collective drew an estimated 75.2k visits in September 2026, down 17% on the month before and up 18% over three months.
- Worldwide#119,780of 4.5m sites · Top 5%
- In United Kingdom#6,247of 192k sites · Top 5%
- Jewelry, worldwide#2,628of 132,285 brands · Top 5%
- Jewelry, United Kingdom#124of 6,772 brands · Top 5%
75.2k
estimated visits in September
1 mo ▼ −16.7%4 mo ▲ +17.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Calm Collective reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Calm Collective holds 4.4 out of 5 on Trustpilot over 1,117 reviews, 318 of them in the last twelve months: 84% of customers give five stars and 8% one star. That volume places Calm Collective in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Calm Collective best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Calm Collective sells on Shopify, 90% of its catalogue in stock. The best seller is silver 4-bead adjustable anxiety ring, at £35.00, followed by trio gliding fidget ring and gold 4-bead adjustable anxiety ring.
#1silver 4-bead adjustable anxiety ringCalm Collective£35.00In stock
#2trio gliding fidget ringCalm Collective£35.00In stock
#3gold 4-bead adjustable anxiety ringCalm Collective£36.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Calm Collective in its comparison group.
- Average rating
- 4.54 / 5
- Rated products
- 63% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$71.47
- Currency
- GBP
04 · Ads
Calm Collective ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Calm Collective runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text).
Discreet enough to wear anywhere 😍Calm Collective6 Oct 2026video
Discreet enough to wear anywhere 😍Calm Collective6 Oct 2026video
Discreet enough to wear anywhere 😍Calm Collective6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Mlrb Limitedverified
Text ad19 Oct 2026Mlrb Limitedverified
Text ad19 Oct 2026Mlrb Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Calm Collective influencers
The creators who tag @calm_collectiveco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @calm_collectiveco on Instagram, led by CAPTAIN ANYA KEARNS 🛫 (204k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCAPTAIN ANYA KEARNS 🛫@anyatheaviator · 🇺🇸 US | Photography visual arts Creator | 204k | 1.1% | 1 | Tagged @calm_collectiveco |
06 · Competitors according to Gravity
Calm Collective competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Calm Collective among Jewelry brands in the United Kingdom. The closest is Outlaws Amsterdam, then Vincent Faith, Indigo Lune, OBJKTS Jewelry, Aurea Bijoux, romeelashop.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Outlaws Amsterdamoutlaws.amsterdam | |||||||
| Vincent Faithvincentfaith.com | |||||||
| Indigo Luneindigolune.com | |||||||
| OBJKTS Jewelryobjktsjewelry.com | |||||||
| Aurea Bijouxaureabijoux.com | |||||||
| romeelashop.comromeelashop.com |
07 · Company
Who is behind Calm Collective?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Calm Collective is a company based in Leeds, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in June 2022. It employs about 5 people.
- Entity country
- 🇬🇧 United Kingdom · Leeds
- Founded
- 2022, per LinkedIn
- Domain registered
- 2 Jun 2022
- Status
- Operating
- Employees
- 5 on LinkedIn · 2-10
- Own store
- calmcollectiveco.com · Shopify · GBP
- Catalogue
- 25 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Calm Collective
What people ask Google about Calm Collective.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Calm Collective a legit company?
According to Gravity by Benchr, Calm Collective is a brand based in Leeds, United Kingdom: its website has existed since June 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 42,742 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Calm Collective reviews
Customers rate Calm Collective 4.4 out of 5 on Trustpilot over 1,117 reviews, 318 of them in the last twelve months: 84% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Calm Collective?
Calm Collective is a mental health focused jewellery brand based in the UK that creates jewellery that fits naturally into real life, supporting customers in small but meaningful ways. Gravity by Benchr classifies it under Jewelry, with Rings making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Calm Collective cost?
Calm Collective's best seller, silver 4-bead adjustable anxiety ring, sells £35.00 on calmcollectiveco.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check calmcollectiveco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Calm Collective discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Calm Collective advertises on Facebook and Instagram and on Google, where its offers often run. Check calmcollectiveco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Calm Collective?
Calm Collective sells on its own website, calmcollectiveco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Calm Collective?
Gravity by Benchr records a company based in Leeds, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in 2022, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Calm Collective growing?
Yes. Gravity by Benchr estimates about 75,200 visits to calmcollectiveco.com in September 2026, down 17% in a month and up 18% over three months. Calm Collective ranks #124 of 6,772 Jewelry brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Calm Collective use?
Gravity by Benchr identifies calmcollectiveco.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Calm Collective's ad budget?
Gravity by Benchr does not publish a spend figure for Calm Collective on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in the United Kingdom?
Among Jewelry brands in the United Kingdom in the Gravity by Benchr index, Calm Collective ranks #124 of 6,772 by estimated traffic. Its closest competitors on the same market are Outlaws Amsterdam, Vincent Faith, Indigo Lune, OBJKTS Jewelry and Aurea Bijoux. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Calm Collective.