Brand page · Lawn & Garden · France
Castorama: 9M visits a month, 40 active Meta ads.
Castorama — Castorama is a home improvement retailer offering a wide selection of products for DIY, gardening, and home renovation projects. In September 2026 castorama.fr drew an estimated 9M visits, down 18% on the month before. It ranks #1 of 270 Lawn & Garden brands in France and holds a 1.6 Trustpilot rating over 4,779 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 22 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Castorama is a home improvement retailer offering a wide selection of products for DIY, gardening, and home renovation projects.
01 · Traffic
How much traffic Castorama gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Castorama drew an estimated 9M visits in September 2026, down 18% on the month before and down 20% over three months.
- Worldwide#2,351of 4.5M sites · Top 1%
- In France#92of 166K sites · Top 1%
- Lawn & Garden, worldwide#3of 52,482 brands · Top 1%
- Lawn & Garden, France#1of 270 brands · Top 1%
9M
estimated visits in September
1 mo ▼ −18.2%4 mo ▼ −19.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Castorama.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Castorama holds 1.6 out of 5 on Trustpilot over 4,779 reviews, 653 of them in the last twelve months: 9% of customers give five stars and 83% one star. That volume places Castorama in the top 5 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Castorama scores 4.3 over 148 reviews.
Do-it-Yourself Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Castorama sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Castorama's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Castorama in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Castorama is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Castorama runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since March 2023 (image, text, video).
J’en profiteCastorama14 Oct 2026image
J’en profiteCastorama14 Oct 2026image
J’en profiteCastorama14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad22 Oct 2026CASTORAMA FRANCE SASverified
Text ad22 Oct 2026CASTORAMA FRANCE SASverified
Text ad22 Oct 2026CASTORAMA FRANCE SASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Castorama.
The creators who tag @castorama_france on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @castorama_france on Instagram, led by Lola Jarrige (15.9K followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLola Jarrige@lolajarrige_ · 🇫🇷 FR | Photography visual arts Creator | 15.9K | 3.7% | 2 | Tagged @castorama_france |
06 · Competitors according to Gravity
Who Castorama competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Castorama among Lawn & Garden brands in France. The closest is bricorama.fr, then bricomarche.com, Brico Depôt, leroymerlin.it, hornbach.cz, Praktiker.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bricorama.frbricorama.fr | |||||||
| bricomarche.combricomarche.com | |||||||
| Brico Depôtbricodepot.pt | |||||||
| leroymerlin.itleroymerlin.it | |||||||
| hornbach.czhornbach.cz | |||||||
| Praktikerpraktiker.bg |
07 · Company
The company behind Castorama.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Castorama is a company based in France, on a domain registered in October 1996. It employs about 8,445 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- Data not available
- Domain registered
- 6 Oct 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8,445 on LinkedIn · 10,001+
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- castorama.fr
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Castorama
What people ask Google about Castorama.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Castorama legit?
According to Gravity by Benchr, Castorama is a brand based in France: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it employs 8,445 people on LinkedIn, it has 155,275 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Castorama reviews
Customers rate Castorama 1.6 out of 5 on Trustpilot over 4,779 reviews, 653 of them in the last twelve months: 9% give five stars, 83% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Castorama scores 4.3 over 148 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Castorama sell?
Castorama is a home improvement retailer offering a wide selection of products for DIY, gardening, and home renovation projects. Gravity by Benchr classifies it under Lawn & Garden. Source: Gravity by Benchr product classification.
Does Castorama have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Castorama advertises on Facebook and Instagram and on Google, where its offers often run. Check castorama.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Castorama?
Gravity by Benchr records a company based in France, whose domain was registered in 1996, with 8,445 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Castorama doing well?
Not at the moment. Gravity by Benchr estimates about 9,013,100 visits to castorama.fr in September 2026, down 18% in a month and down 20% over three months. Castorama ranks #1 of 270 Lawn & Garden brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Castorama spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Castorama on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lawn & Garden brands in France?
Among Lawn & Garden brands in France in the Gravity by Benchr index, Castorama ranks #1 of 270 by estimated traffic. Its closest competitors on the same market are bricorama.fr, bricomarche.com, Brico Depôt, leroymerlin.it, hornbach.cz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Castorama. Version française.