Brand page · Personal Care · United States

Catrice Cosmetics Top 5% worldwide Top 5% in United States Top 5% in Personal Care Top 5% in Personal Care in United States
catricecosmetics.com·🇺🇸 New York, United States· Shopify·Since 2016

Catrice Cosmetics: 188K visits a month, 115 active Meta ads, Gravity score 702.

Catrice Cosmetics — Catrice Cosmetics is a makeup and beauty brand that delivers high-quality, cruelty-free and clean beauty products at affordable prices, empowering customers to embrace their individuality. In September 2026 catricecosmetics.com drew an estimated 188K visits, up 22% on the month before. It ranks #438 of 33,626 Personal Care brands in United States.

catricecosmetics.com@catrice.cosmetics 1.4MYouTube 39.9KFacebookTrustpilot 3.2Meta Ad Library 115

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
188K
+22% vs. August 2026
Instagram followers
1.4M
5,484 posts · @catrice.cosmetics
Trustpilot
3.2
5 reviews · 1 in 12 months
Meta ads
115
active · on Google since 2025
Products
98%
in stock · 155 collections
Rank in United States
#438
of 33,626 in Personal Care
LinkedIn
—
Data not available
Earned media value
€385.1k
per month, Instagram

Gravity score

702/ 1000 · 9 of 10 indicators rated
Brand Power641
Momentum735
Performance730

Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Catrice Cosmetics is a makeup and beauty brand that delivers high-quality, cruelty-free and clean beauty products at affordable prices, empowering customers to embrace their individuality.

01 · Traffic

How much traffic Catrice Cosmetics gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Catrice Cosmetics drew an estimated 188K visits in September 2026, up 22% on the month before and up 28% over three months.

  • Worldwide#55,190of 4.5M sites · Top 5%
  • In United States#18,144of 1.2M sites · Top 5%
  • Personal Care, worldwide#2,534of 215,119 brands · Top 5%
  • Personal Care, United States#438of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

188K

estimated visits in September

1 mo ▲ +22.4%4 mo ▲ +27.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Catrice Cosmetics.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Catrice Cosmetics holds 3.2 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 60% one star.

Trustpilotread 20 Oct 2026
3.2TrustScore · 5 reviews · 1 in 12 months
5 ★0%
4 ★20%
3 ★20%
2 ★0%
1 ★60%

Beauty Supply Store Cosmetics Store Beauty Product Supplier Cosmetics Industry Cosmetic Products Manufacturer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Catrice Cosmetics sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Catrice Cosmetics sells on Shopify, 98% of its catalogue in stock. The best seller is Under Eye Brightener, at US$6.00, followed by HD Liquid Coverage Foundation and True Skin High Cover Concealer.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics96%
Sharpeners1%
Shapers1%
Hair Accessories1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care96%
Tools2%
Building Consumables1%
Clothing Accessories1%
Hobbies & Creative Arts1%

The dominant category places Catrice Cosmetics in its comparison group.

Prices and ratingsstore data
Average rating
4.72 / 5
Rated products
92% of the catalogue
In stock
98%
Upper price quartile
US$8.00
Currency
USD

05 · Influencers

Who talks about Catrice Cosmetics.

The creators who tag @catrice.cosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @catrice.cosmetics on Instagram, led by Sumeja Elmazi (23.6K followers, 1.8% engagement).

Influencersaccounts tagging @catrice.cosmetics · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSumeja Elmazi@_s3beauty · 🇽🇰 XKBeauty cosmetics skincare Creator23.6K1.8%13Tagged @catrice.cosmetics
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Catrice Cosmetics competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Catrice Cosmetics among Personal Care brands in United States. The closest is catrice.eu, then essence makeup, CATKIN, COVERGIRL, troublemakermakeup.pk, ColourPop.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
catrice.eucatrice.eu
essence makeupessencemakeup.com
CATKINcatkin.com
COVERGIRLcovergirl.com
troublemakermakeup.pktroublemakermakeup.pk
ColourPopcolourpop.com
Competitors Gravity finds for Catrice Cosmetics. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Catrice Cosmetics with catrice.eu

07 · Company

The company behind Catrice Cosmetics.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Catrice Cosmetics is a company based in New York, United States, on a domain registered in September 2016.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · New York
Founded
Data not available
Domain registered
1 Sept 2016
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
catricecosmetics.com · Shopify · USD
Catalogue
155 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Catrice Cosmetics

What people ask Google about Catrice Cosmetics.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Catrice Cosmetics legit?

According to Gravity by Benchr, Catrice Cosmetics is a brand based in New York, United States: its website has existed since September 2016, it sells on a Shopify store, it has 1,417,230 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does Catrice Cosmetics sell?

Catrice Cosmetics is a makeup and beauty brand that delivers high-quality, cruelty-free and clean beauty products at affordable prices, empowering customers to embrace their individuality. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 96% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Catrice Cosmetics cost?

Catrice Cosmetics' best seller, Under Eye Brightener, sells US$6.00 on catricecosmetics.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check catricecosmetics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Catrice Cosmetics discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Catrice Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check catricecosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Catrice Cosmetics?

Catrice Cosmetics sells on its own website, catricecosmetics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Catrice Cosmetics?

Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2016. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Catrice Cosmetics doing well?

Yes. Gravity by Benchr estimates about 188,100 visits to catricecosmetics.com in September 2026, up 22% in a month and up 28% over three months. Catrice Cosmetics ranks #438 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Catrice Cosmetics use?

Gravity by Benchr identifies catricecosmetics.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Catrice Cosmetics' ad budget?

Gravity by Benchr does not publish a spend figure for Catrice Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Catrice Cosmetics ranks #438 of 33,626 by estimated traffic. Its closest competitors on the same market are catrice.eu, essence makeup, CATKIN, COVERGIRL, troublemakermakeup.pk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Catrice Cosmetics.