Brand page · Personal Care · United States
Cécred traffic, ads & competitors 599k visits a month, 184 active Meta ads, Gravity score 699.
Cécred — Cécred is an American hair care brand founded by Beyoncé that offers products for all hair types including coily, curly, wavy, and straight hair, focusing on scalp health and scientific innovation. In September 2026 cecred.com drew an estimated 599k visits, up 10% on the month before. It ranks #117 of 33,626 Personal Care brands in the United States and holds a 2.5 Trustpilot rating over 57 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Cécred is an American hair care brand founded by Beyoncé that offers products for all hair types including coily, curly, wavy, and straight hair, focusing on scalp health and scientific innovation.
01 · Traffic
Cécred website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cécred drew an estimated 599k visits in September 2026, up 10% on the month before and up 21% over three months.
- Worldwide#23,222of 4.5m sites · Top 1%
- In United States#7,629of 1.2m sites · Top 1%
- Personal Care, worldwide#787of 215,119 brands · Top 1%
- Personal Care, United States#117of 33,626 brands · Top 1%
599k
estimated visits in September
1 mo ▲ +10.0%4 mo ▲ +21.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Cécred reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cécred holds 2.5 out of 5 on Trustpilot over 57 reviews, 28 of them in the last twelve months: 35% of customers give five stars and 53% one star. That volume places Cécred in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Hair Product Store Beauty Product Supplier Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Cécred best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Cécred sells on Shopify, 96% of its catalogue in stock. The best seller is Restoring Hair & Edge Drops, at US$56.00, followed by Hydrating Shampoo and Moisturizing Deep Conditioner.
#1Restoring Hair & Edge DropsCécredUS$56.00In stock
#2Hydrating ShampooCécredUS$16.00–US$32.00In stock
#3Moisturizing Deep ConditionerCécredUS$16.00–US$40.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Cécred in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 64% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$90.00
- Currency
- USD
04 · Ads
Cécred ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cécred runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp.
New! Temple Oud Hair PerfumeCecred14 Oct 2026video
Thermal Shield MistCecred14 Oct 2026video
Moisturizing Deep ConditionerCecred14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Cécred influencers
The creators who tag @cecred on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @cecred on Instagram, led by Key🧝🏽♂️ Pisces Goddess ♓️🌊 (36.5k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKey🧝🏽♂️ Pisces Goddess ♓️🌊@key__haynes · 🇺🇸 US | Beauty cosmetics skincare Creator | 36.5k | 0.0% | 11 | Tagged @cecred |
06 · Competitors according to Gravity
Cécred competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cécred among Personal Care brands in the United States. The closest is VEGAMOUR, then My Beauty ماي بيوتي, UKLASH, Trybello, DGUILLEMX, routinecos.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| VEGAMOURvegamour.com | |||||||
| My Beauty ماي بيوتيmybeauty.sa | |||||||
| UKLASHuklash.com | |||||||
| Trybellotrybello.com | |||||||
| DGUILLEMXdguillemx.com | |||||||
| routinecos.comroutinecos.com |
07 · Company
Who is behind Cécred?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cécred is a company based in Los Angeles, United States, on a domain registered in January 2016. It employs about 57 people.
- Entity country
- 🇺🇸 United States · Los Angeles
- Domain registered
- 15 Jan 2016
- Status
- Operating
- Employees
- 57 on LinkedIn
- Own store
- cecred.com · Shopify · USD
- Catalogue
- 45 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cécred
What people ask Google about Cécred.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cécred a legit company?
According to Gravity by Benchr, Cécred is a brand based in Los Angeles, United States: its website has existed since January 2016, it sells on a Shopify store, it employs 57 people on LinkedIn, it has 613,020 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Cécred reviews
Customers rate Cécred 2.5 out of 5 on Trustpilot over 57 reviews, 28 of them in the last twelve months: 35% give five stars, 53% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Cécred?
Cécred is an American hair care brand founded by Beyoncé that offers products for all hair types including coily, curly, wavy, and straight hair, focusing on scalp health and scientific innovation. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Cécred prices: how much is it?
Cécred's best seller, Restoring Hair & Edge Drops, sells US$56.00 on cecred.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check cecred.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Cécred have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Cécred advertises on Facebook and Instagram, where its offers often run. Check cecred.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Cécred?
Cécred sells on its own website, cecred.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Cécred?
Gravity by Benchr records a company based in Los Angeles, United States, whose domain was registered in 2016, with 57 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Cécred growing?
Yes. Gravity by Benchr estimates about 599,500 visits to cecred.com in September 2026, up 10% in a month and up 21% over three months. Cécred ranks #117 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Cécred use?
Gravity by Benchr identifies cecred.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Cécred's ad budget?
Gravity by Benchr does not publish a spend figure for Cécred on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Cécred ranks #117 of 33,626 by estimated traffic. Its closest competitors on the same market are VEGAMOUR, My Beauty ماي بيوتي, UKLASH, Trybello and DGUILLEMX. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cécred.