Brand page · Clothing · France
Chanel: 12.3M visits a month, 2,197 active Meta ads.
Chanel — Chanel is a private company and world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. In September 2026 chanel.com drew an estimated 12.3M visits, up 8% on the month before. It ranks #4 of 97,158 Clothing brands in France and holds a 1.7 Trustpilot rating over 1,039 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Chanel is a private company and world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches.
01 · Traffic
How much traffic Chanel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Chanel drew an estimated 12.3M visits in September 2026, up 8% on the month before and down 3% over three months.
- Worldwide#1,755of 4.5M sites · Top 1%
- In United States#657of 1.2M sites · Top 1%
- Clothing, worldwide#112of 459,295 brands · Top 1%
- Clothing, United States#4of 97,158 brands · Top 1%
12.3M
estimated visits in September
1 mo ▲ +7.7%4 mo ▼ −2.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Chanel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Chanel holds 1.7 out of 5 on Trustpilot over 1,039 reviews, 148 of them in the last twelve months: 22% of customers give five stars and 67% one star. That volume places Chanel in the top 10 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Chanel scores 4.6.
Cosmetics Store Fashion Accessories Store Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Chanel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Chanel's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Chanel in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Chanel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Chanel runs Meta ads on Facebook, Instagram, and has advertised on Google since November 2021 (image, text, video).
ROUGE ALLURE VELVET LIMITED EDITION.CHANEL14 Oct 2026image
J12. Kelembutan tak tertandingi yang menyatu dengan siapa pun yang mengenakannya. #J12 #CHANELWatches @giseleCHANEL14 Oct 2026image
SublimageCHANEL14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Phd Copenhagen A/Sverified
Text ad20 Oct 2026Chanel SASverified
Text ad20 Oct 2026CHANEL SLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Chanel.
The creators who tag @chanelofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @chanelofficial on Instagram, led by KAT (13.7K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKAT@shop.my.kloset.5 · 🇷🇴 RO | Fashion style luxury Creator | 13.7K | 0.1% | 19 | Tagged @chanelofficial |
06 · Competitors according to Gravity
Who Chanel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Chanel among Clothing brands in France. The closest is dior.com, then tomford.com, louisvuitton.com, celine.com, Saint Laurent, hermes.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| dior.comdior.com | |||||||
| tomford.comtomford.com | |||||||
| louisvuitton.comlouisvuitton.com | |||||||
| celine.comceline.com | |||||||
| Saint Laurentysl.com | |||||||
| hermes.comhermes.com |
07 · Company
The company behind Chanel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Chanel is a company based in France, on a domain registered in August 1996. It employs about 30,975 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- Data not available
- Domain registered
- 12 Aug 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 30,975 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- chanel.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Chanel
What people ask Google about Chanel.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Chanel a legit company?
According to Gravity by Benchr, Chanel is a brand based in France: its website has existed since August 1996, it employs 30,975 people on LinkedIn, it has 59,009,803 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Chanel reviews
Customers rate Chanel 1.7 out of 5 on Trustpilot over 1,039 reviews, 148 of them in the last twelve months: 22% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Chanel scores 4.6. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Chanel known for?
Chanel is a private company and world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Chanel discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Chanel advertises on Facebook and Instagram and on Google, where its offers often run. Check chanel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Chanel?
Gravity by Benchr records a company based in France, whose domain was registered in 1996, with 30,975 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Chanel doing well?
Not at the moment. Gravity by Benchr estimates about 12,297,300 visits to chanel.com in September 2026, up 8% in a month and down 3% over three months. Chanel ranks #4 of 97,158 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Chanel's ad budget?
Gravity by Benchr does not publish a spend figure for Chanel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, Chanel ranks #4 of 97,158 by estimated traffic. Its closest competitors on the same market are dior.com, tomford.com, louisvuitton.com, celine.com, Saint Laurent. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Chanel. Version française.