Brand page · France
Dior: 15.3M visits a month, 3,620 active Meta ads.
Dior — Christian Dior Couture is a French multinational luxury fashion house founded in 1947, known for its French heritage and vibrant culture that creates beautiful clothing and accessories. In September 2026 dior.com drew an estimated 15.3M visits, up 3% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Trustpilot Oct 2026
About the store
Christian Dior Couture is a French multinational luxury fashion house founded in 1947, known for its French heritage and vibrant culture that creates beautiful clothing and accessories.
01 · Traffic
How much traffic Dior gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dior drew an estimated 15.3M visits in September 2026, up 3% on the month before and up 4% over three months.
- Worldwide#1,491of 4.5M sites · Top 1%
- In United States#557of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
15.3M
estimated visits in September
1 mo ▲ +3.0%4 mo ▲ +3.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dior.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dior holds 1.6 out of 5 on Trustpilot over 11,287 reviews, 182 of them in the last twelve months: 72% of customers give five stars and 15% one star. That volume places Dior in the top 5 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Dior scores 4.8.
Fashion Accessories Store Jewelry Store Perfume Store Wellness Center
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dior sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Dior's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Dior in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Dior is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dior runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp.
Sauvage Extrait Dior - Perfume Amaderado Hombre | Dior CL - DIOR CLDior14 Oct 2026video
เครื่องแต่งกายสกีที่เปี่ยมด้วยประสิทธิภาพDior14 Oct 2026image
HOLIDAY COUTURE PALETTEDior14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Dior.
The creators who tag @dior on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dior on Instagram, led by Dvir Tvik (257K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDvir Tvik@dvir_tvik · 🇮🇱 IL | Beauty cosmetics skincare Creator | 257K | 0.3% | 17 | Tagged @dior |
06 · Competitors according to Gravity
Who Dior competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dior. The closest is chanel.com, then louisvuitton.com, celine.com, Saint Laurent, dolcegabbana.com, gucci.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| chanel.comchanel.com | |||||||
| louisvuitton.comlouisvuitton.com | |||||||
| celine.comceline.com | |||||||
| Saint Laurentysl.com | |||||||
| dolcegabbana.comdolcegabbana.com | |||||||
| gucci.comgucci.com |
07 · Company
The company behind Dior.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dior is a company based in France, founded in 1947 according to LinkedIn, on a domain registered in October 1995. It employs about 16,408 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1947, per LinkedIn
- Domain registered
- 6 Oct 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16,408 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dior.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dior
What people ask Google about Dior.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dior a legit company?
According to Gravity by Benchr, Dior is a brand based in France: its website has existed since October 1995, its Trustpilot profile is claimed by the brand, it employs 16,408 people on LinkedIn, it has 46,665,435 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Dior reviews: is it worth it?
Customers rate Dior 1.6 out of 5 on Trustpilot over 11,287 reviews, 182 of them in the last twelve months: 72% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Dior scores 4.8. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dior?
Christian Dior Couture is a French multinational luxury fashion house founded in 1947, known for its French heritage and vibrant culture that creates beautiful clothing and accessories. Source: Gravity by Benchr product classification.
Does Dior have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dior advertises on Facebook and Instagram, where its offers often run. Check dior.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Dior?
Gravity by Benchr records a company based in France, founded in 1947 according to LinkedIn, on a domain registered in 1995, with 16,408 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Dior growing?
Yes. Gravity by Benchr estimates about 15,349,200 visits to dior.com in September 2026, up 3% in a month and up 4% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Dior's ad budget?
Gravity by Benchr does not publish a spend figure for Dior on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dior. Version française.