Brand page · Clothing · United Kingdom
Character.com: 298k visits a month, 75 active Meta ads, Gravity score 606.
Character.com — Character.com is a UK-based retailer specializing in kids' and adults' clothing and accessories featuring popular characters from films, TV shows, cartoons, and games. In September 2026 character.com drew an estimated 298k visits, down 3% on the month before. It ranks #484 of 97,158 Clothing brands in United Kingdom and holds a 4.7 Trustpilot rating over 25,820 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Character.com is a UK-based retailer specializing in kids' and adults' clothing and accessories featuring popular characters from films, TV shows, cartoons, and games.
01 · Traffic
How much traffic Character.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Character.com drew an estimated 298k visits in September 2026, down 3% on the month before and up 14% over three months.
- Worldwide#37,788of 4.5m sites · Top 1%
- In United States#12,309of 1.2m sites · Top 5%
- Clothing, worldwide#3,286of 459,295 brands · Top 1%
- Clothing, United States#484of 97,158 brands · Top 1%
298k
estimated visits in September
1 mo ▼ −3.1%4 mo ▲ +13.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Character.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Character.com holds 4.7 out of 5 on Trustpilot over 25,820 reviews, 19 of them in the last twelve months: 90% of customers give five stars and 2% one star. That volume places Character.com in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%. On Google, Character.com scores 3.7 over 28 reviews.
Gift Shop Children's Clothing Store Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Character.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Character.com sells on Shopify, 72% of its catalogue in stock. The best seller is Harry Potter Pyjamas - Hogwarts, at £2.95, followed by Friends Pyjamas and CoComelon Snuggle Fit Pyjamas.
#1Harry Potter Pyjamas - HogwartsCharacter.com£2.95In stock
#2Friends PyjamasCharacter.com£1.95In stock
#3CoComelon Snuggle Fit PyjamasCharacter.com£2.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Character.com in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 66% of the catalogue
- In stock
- 72%
- Upper price quartile
- US$18.46
- Currency
- GBP
04 · Ads
What Character.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Character.com runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2023 (image, text, video).
Official Disney Fleece PJ Set & Gift Bag 💛Character.com6 Oct 2026video
A Must-Have Outfit for Peppa Fans! 🐷Character.com6 Oct 2026image
Main Character Energy 🍂 New Autumn Outerwear CollectionCharacter.com6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TOOTONIC LTDverified
Image ad20 Oct 2026TOOTONIC LTDverified
Text ad20 Oct 2026TOOTONIC LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Character.com.
The creators who tag @characterdotcom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @characterdotcom on Instagram, led by Good Bubble - kind bath range feat. The Gruffalo & Friends 🛁📚 (29k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGood Bubble - kind bath range feat. The Gruffalo & Friends 🛁📚@goodbubbleuk · 🇬🇧 GB | Parenting family Creator | 29k | 0.6% | 1 | Tagged @characterdotcom |
06 · Competitors according to Gravity
Who Character.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Character.com among Clothing brands in United Kingdom. The closest is Loja Heróis Online, then Costumes.com, herostime.com, Little Adventures, QUIUBOLEE, PatPat.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Loja Heróis Onlinelojadosherois.com.br | |||||||
| Costumes.comcostumes.com | |||||||
| herostime.comherostime.com | |||||||
| Little Adventureslittleadventures.com | |||||||
| QUIUBOLEEquiubolee.com | |||||||
| PatPatpatpat.com |
07 · Company
The company behind Character.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Character.com is a company based in Swansea, United Kingdom, founded in 2009 according to LinkedIn, on a domain registered in January 1996. It employs about 63 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Swansea
- Founded
- 2009, per LinkedIn
- Domain registered
- 13 Jan 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 63 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- character.com · Shopify · GBP
- Catalogue
- 736 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Character.com
What people ask Google about Character.com.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Character.com a legit company?
According to Gravity by Benchr, Character.com is a brand based in Swansea, United Kingdom: its website has existed since January 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 63 people on LinkedIn, it has 29,426 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Character.com reviews
Customers rate Character.com 4.7 out of 5 on Trustpilot over 25,820 reviews, 19 of them in the last twelve months: 90% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Character.com scores 3.7 over 28 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Character.com sell?
Character.com is a UK-based retailer specializing in kids' and adults' clothing and accessories featuring popular characters from films, TV shows, cartoons, and games. Gravity by Benchr classifies it under Clothing, with Sleepwear & Loungewear making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Character.com prices: how much is it?
Character.com's best seller, Harry Potter Pyjamas - Hogwarts, sells £2.95 on character.com. 72% of the catalogue is in stock. Gravity does not track prices daily: check character.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Character.com have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Character.com advertises on Facebook and Instagram and on Google, where its offers often run. Check character.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Character.com?
Character.com sells on its own website, character.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Character.com?
Gravity by Benchr records a company based in Swansea, United Kingdom, founded in 2009 according to LinkedIn, on a domain registered in 1996, with 63 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Character.com growing?
Yes. Gravity by Benchr estimates about 297,700 visits to character.com in September 2026, down 3% in a month and up 14% over three months. Character.com ranks #484 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Character.com use?
Gravity by Benchr identifies character.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Character.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Character.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Character.com ranks #484 of 97,158 by estimated traffic. Its closest competitors on the same market are Loja Heróis Online, Costumes.com, herostime.com, Little Adventures and QUIUBOLEE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Character.com.