Brand page · Clothing · Australia
CHARCOAL: 482K visits a month, 186 active Meta ads, Gravity score 708.
CHARCOAL — Charcoal Clothing is an Australian fashion brand that offers unique, in-house designs including dresses, tops, bottoms, outerwear, and accessories with an effortless sense of cool. In September 2026 charcoalclothing.com.au drew an estimated 482K visits, up 18% on the month before. It ranks #65 of 12,275 Clothing brands in Australia and holds a 4.1 Trustpilot rating over 283 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Charcoal Clothing is an Australian fashion brand that offers unique, in-house designs including dresses, tops, bottoms, outerwear, and accessories with an effortless sense of cool.
01 · Traffic
How much traffic CHARCOAL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CHARCOAL drew an estimated 482K visits in September 2026, up 18% on the month before and up 4% over three months.
- Worldwide#25,612of 4.5M sites · Top 1%
- In Australia#498of 105K sites · Top 1%
- Clothing, worldwide#2,123of 459,295 brands · Top 1%
- Clothing, Australia#65of 12,275 brands · Top 1%
482K
estimated visits in September
1 mo ▲ +17.8%4 mo ▲ +4.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about CHARCOAL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CHARCOAL holds 4.1 out of 5 on Trustpilot over 283 reviews, 177 of them in the last twelve months: 62% of customers give five stars and 21% one star. That volume places CHARCOAL in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What CHARCOAL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
CHARCOAL sells on Shopify, 89% of its catalogue in stock. The best seller is Colden Pants (Black), at A$99.00, followed by Charcoal Hair Comb (Chocolate) and Viola Maxi Dress (Chocolate).
#1Colden Pants (Black)CHARCOALA$99.00In stock
#2Charcoal Hair Comb (Chocolate)CHARCOALA$29.00In stock
#3Viola Maxi Dress (Chocolate)CHARCOALA$99.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places CHARCOAL in its comparison group.
- Average rating
- 4.52 / 5
- Rated products
- 45% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$52.31
- Currency
- AUD
04 · Ads
What CHARCOAL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CHARCOAL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2025 (image, text, video).
Charcoal ClothingCharcoal Clothing7 Oct 2026image
Odine Fringe Skirt (Dark Mint)Charcoal Clothing7 Oct 2026image
Our best selling maxi dress in a new hue. Shop the Seduce Maxi Dress in Choc xCharcoal Clothing6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LB STUDIOS GROUP PTY LTDverified
Text ad20 Oct 2026LB STUDIOS GROUP PTY LTDverified
Text ad20 Oct 2026LB STUDIOS GROUP PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about CHARCOAL.
The creators who tag @charcoal_clothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @charcoal_clothing on Instagram, led by Tanya 🌙 (44.2K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTanya 🌙@tanyabajaj1108 · 🇮🇳 IN | Fashion style luxury Creator | 44.2K | 0.5% | 3 | Tagged @charcoal_clothing |
06 · Competitors according to Gravity
Who CHARCOAL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CHARCOAL among Clothing brands in Australia. The closest is The Self Styler, then Blue Bungalow, ninelivesbazaar.com.au, roschic, Thats So Fetch, Urbanic.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Self Stylertheselfstyler.com | |||||||
| Blue Bungalowbluebungalow.com.au | |||||||
| ninelivesbazaar.com.auninelivesbazaar.com.au | |||||||
| roschicroschic.com | |||||||
| Thats So Fetchthatssofetch.com.au | |||||||
| Urbanicurbanic.com |
07 · Company
The company behind CHARCOAL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CHARCOAL is a company based in Pinkenba, Australia. It employs about 47 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Pinkenba
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 47 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- charcoalclothing.com.au · Shopify · AUD
- Catalogue
- 9,006 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CHARCOAL
What people ask Google about CHARCOAL.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CHARCOAL legit?
According to Gravity by Benchr, CHARCOAL is a brand based in Pinkenba, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 47 people on LinkedIn, it has 674,115 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about CHARCOAL?
Customers rate CHARCOAL 4.1 out of 5 on Trustpilot over 283 reviews, 177 of them in the last twelve months: 62% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is CHARCOAL?
Charcoal Clothing is an Australian fashion brand that offers unique, in-house designs including dresses, tops, bottoms, outerwear, and accessories with an effortless sense of cool. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
CHARCOAL prices: how much is it?
CHARCOAL's best seller, Colden Pants (Black), sells A$99.00 on charcoalclothing.com.au. 89% of the catalogue is in stock. Gravity does not track prices daily: check charcoalclothing.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a CHARCOAL discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: CHARCOAL advertises on Facebook and Instagram and on Google, where its offers often run. Check charcoalclothing.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy CHARCOAL?
CHARCOAL sells on its own website, charcoalclothing.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns CHARCOAL?
Gravity by Benchr records a company based in Pinkenba, Australia, with 47 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is CHARCOAL doing well?
Yes. Gravity by Benchr estimates about 481,600 visits to charcoalclothing.com.au in September 2026, up 18% in a month and up 4% over three months. CHARCOAL ranks #65 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does CHARCOAL use?
Gravity by Benchr identifies charcoalclothing.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does CHARCOAL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for CHARCOAL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, CHARCOAL ranks #65 of 12,275 by estimated traffic. Its closest competitors on the same market are The Self Styler, Blue Bungalow, ninelivesbazaar.com.au, roschic, Thats So Fetch. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CHARCOAL.