Brand page · Hobbies & Creative Arts · United Kingdom
Chards: 404k visits a month, 54 active Meta ads, Gravity score 723.
Chards — Chards Coin and Bullion Dealer is a family-run precious metals dealership that buys and sells gold, silver, platinum and palladium coins and bars from all major mints. In September 2026 chards.co.uk drew an estimated 404k visits, up 14% on the month before. It ranks #15 of 6,836 Hobbies & Creative Arts brands in United Kingdom and holds a 4.8 Trustpilot rating over 11,591 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 89 peers: Hobbies & Creative Arts brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Chards Coin and Bullion Dealer is a family-run precious metals dealership that buys and sells gold, silver, platinum and palladium coins and bars from all major mints.
01 · Traffic
How much traffic Chards gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Chards drew an estimated 404k visits in September 2026, up 14% on the month before and up 22% over three months.
- Worldwide#29,570of 4.5m sites · Top 1%
- In United Kingdom#1,410of 192k sites · Top 1%
- Hobbies & Creative Arts, worldwide#323of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United Kingdom#15of 6,836 brands · Top 1%
404k
estimated visits in September
1 mo ▲ +14.1%4 mo ▲ +22.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Chards.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Chards holds 4.8 out of 5 on Trustpilot over 11,591 reviews, 4,002 of them in the last twelve months: 93% of customers give five stars and 1% one star. That volume places Chards in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, Chards scores 5.0 over 17 reviews.
Gold Dealer Gold and Silver Trading Company Coin Dealer Investment Service
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Chards sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Chards's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Chards in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Chards is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Chards runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
What if you could buy a 1oz gold coin for the price of gold itself?... 🔗 Shop now: LINK IN BIO #GoldKrugerrand #Krugerrand #GoldBullionChards Coin and Bullion Dealer7 Oct 2026video
Chards Coin and Bullion DealerChards Coin and Bullion Dealer5 Oct 2026image
Beatrix Potter CoinsChards Coin and Bullion Dealer5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Chard 1964 Ltdverified
Text ad19 Oct 2026Chard 1964 Ltdverified
Text ad19 Oct 2026Chard 1964 Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Chards.
The creators who tag @chard1964ltd on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @chard1964ltd on Instagram, led by Shropshire Coins 🇬🇧 (11.4k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShropshire Coins 🇬🇧@shropshire_coins · 🇬🇧 GB | History culture education Creator | 11.4k | 0.6% | 1 | Tagged @chard1964ltd |
06 · Competitors according to Gravity
Who Chards competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Chards among Hobbies & Creative Arts brands in United Kingdom. The closest is bullionbypost.co.uk, then The Royal Mint, gold.co.uk, StoneX Bullion, Atkinsons Bullion & Coins, APMEX.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bullionbypost.co.ukbullionbypost.co.uk | |||||||
| The Royal Mintroyalmint.com | |||||||
| gold.co.ukgold.co.uk | |||||||
| StoneX Bullionstonexbullion.com | |||||||
| Atkinsons Bullion & Coinsatkinsonsbullion.com | |||||||
| APMEXapmex.com |
07 · Company
The company behind Chards.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Chards is a company based in United Kingdom, founded in 1964 according to LinkedIn, on a domain registered in January 2000. It employs about 31 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1964, per LinkedIn
- Domain registered
- 6 Jan 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 31 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- chards.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Chards
What people ask Google about Chards.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Chards a legit company?
According to Gravity by Benchr, Chards is a brand based in United Kingdom: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it employs 31 people on LinkedIn, it has 11,175 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Chards reviews
Customers rate Chards 4.8 out of 5 on Trustpilot over 11,591 reviews, 4,002 of them in the last twelve months: 93% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Chards scores 5.0 over 17 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Chards known for?
Chards Coin and Bullion Dealer is a family-run precious metals dealership that buys and sells gold, silver, platinum and palladium coins and bars from all major mints. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Does Chards have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Chards advertises on Facebook and Instagram and on Google, where its offers often run. Check chards.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Chards?
Gravity by Benchr records a company based in United Kingdom, founded in 1964 according to LinkedIn, on a domain registered in 2000, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Chards doing well?
Yes. Gravity by Benchr estimates about 403,500 visits to chards.co.uk in September 2026, up 14% in a month and up 22% over three months. Chards ranks #15 of 6,836 Hobbies & Creative Arts brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Chards spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Chards on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United Kingdom?
Among Hobbies & Creative Arts brands in United Kingdom in the Gravity by Benchr index, Chards ranks #15 of 6,836 by estimated traffic. Its closest competitors on the same market are bullionbypost.co.uk, The Royal Mint, gold.co.uk, StoneX Bullion and Atkinsons Bullion & Coins. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Chards.