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  5. Muse: the brain sensing headband

Brand page · Electronics Accessories · United States

Muse: the brain sensing headband Top 5% worldwide Top 5% in the United States Top 5% in Electronics Accessories Top 5% in Electronics Accessories in the United States
choosemuse.com·🇺🇸 San Bernardino, United States· Shopify·Since 2009

Muse: the brain sensing headband traffic, ads & competitors 158k visits a month, 164 active Meta ads, Gravity score 621.

Muse: the brain sensing headband — Muse is a company that sells brain sensing headbands for mental fitness and sleep improvement, providing real-time neurofeedback to help users learn, track and evolve their meditation practice. In September 2026 choosemuse.com drew an estimated 158k visits, down 22% on the month before. It ranks #146 of 5,552 Electronics Accessories brands in the United States and holds a 4.0 Trustpilot rating over 2,400 reviews.

choosemuse.com@choosemuse 56.1kFacebookLinkedIn 12.9kTrustpilot 4.0Meta Ad Library 164

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
158k
−22% vs. August 2026
Instagram followers
56.1k
1,659 posts · @choosemuse
Trustpilot
4.0
2,400 reviews · 611 in 12 months
Meta ads
164
active · on Google since 2023
Products
100%
in stock · 16 collections
Rank in the United States
#146
of 5,552 in Electronics Accessories
LinkedIn
12.9k
followers · 57 employees
Earned media value
€1.4k
per month, Instagram

Gravity score

621/ 1000 · 10 of 10 indicators rated
Brand Power667
Momentum389
Performance808

Percentiles within 23 peers: Electronics Accessories brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Muse is a company that sells brain sensing headbands for mental fitness and sleep improvement, providing real-time neurofeedback to help users learn, track and evolve their meditation practice.

01 · Traffic

Muse: the brain sensing headband website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Muse: the brain sensing headband drew an estimated 158k visits in September 2026, down 22% on the month before and down 4% over three months.

  • Worldwide#63,971of 4.5m sites · Top 5%
  • In United States#21,068of 1.2m sites · Top 5%
  • Electronics Accessories, worldwide#1,104of 56,814 brands · Top 5%
  • Electronics Accessories, United States#146of 5,552 brands · Top 5%
Monthly visitssource Sept 2026

158k

estimated visits in September

1 mo ▼ −22.0%4 mo ▼ −4.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

Muse: the brain sensing headband reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Muse: the brain sensing headband holds 4.0 out of 5 on Trustpilot over 2,400 reviews, 611 of them in the last twelve months: 59% of customers give five stars and 14% one star. That volume places Muse: the brain sensing headband in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.

Trustpilotclaimed page · read 20 Oct 2026
4.0TrustScore · 2,400 reviews · 611 in 12 months
Top 5% review volumeTop 40% rating quality
5 ★59%
4 ★12%
3 ★8%
2 ★6%
1 ★14%

Electronics Company

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Muse: the brain sensing headband best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Muse: the brain sensing headband sells on Shopify, 100% of its catalogue in stock. The best seller is Muse 2, at US$249.99, followed by Muse 2 Case and Muse 2 Premium Subscription Bundle.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Biometric Monitors13%
Health & Beauty7%

Share of the catalogue by product family.

Activity mixdominant: Electronics Accessories
Electronics Accessories33%
Health Care27%
Audio7%
Subscription Services7%
Computers7%

The dominant category places Muse: the brain sensing headband in its comparison group.

Prices and ratingsstore data
Average rating
4.70 / 5
Rated products
73% of the catalogue
In stock
100%
Upper price quartile
US$249.99
Currency
USD

05 · Influencers

Muse: the brain sensing headband influencers

The creators who tag @choosemuse on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @choosemuse on Instagram, led by Kyle Murphy | Male UGC Creator & Coach (47.3k followers).

Influencersaccounts tagging @choosemuse · Instagram
AccountProfileFollowersEngagementTagsRelationship
KKyle Murphy | Male UGC Creator & Coach@thrivewithmurphy · 🇺🇸 USFitness sport bodybuilding Creator47.3k—4Tagged @choosemuse
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Muse: the brain sensing headband competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Muse: the brain sensing headband among Electronics Accessories brands in the United States. The closest is Emotiv, then HeartMath, fitbit.com, OURA, Whoop, Zepp Health.

CompetitorsElectronics Accessories · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Emotivemotiv.com
HeartMathheartmath.com
fitbit.comfitbit.com
OURAouraring.com
Whoopwhoop.in
Zepp Healthzepp.com
Competitors Gravity finds for Muse: the brain sensing headband. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Muse: the brain sensing headband with Emotiv

07 · Company

Who is behind Muse: the brain sensing headband?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Muse: the brain sensing headband is a company based in San Bernardino, United States, on a domain registered in May 2009. It employs about 57 people and is listed at late_stage_venture stage.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · San Bernardino
Domain registered
14 May 2009
Status
Operating
Employees
57 on LinkedIn · 51-200
FundingGravity index, Nov 2026
Funding stage
Late stage venture · last deal: series c
DistributionGravity index, Nov 2026
Own store
choosemuse.com · Shopify · USD
Catalogue
16 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Muse: the brain sensing headband

What people ask Google about Muse: the brain sensing headband.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Muse: the brain sensing headband legit?

According to Gravity by Benchr, Muse: the brain sensing headband is a brand based in San Bernardino, United States: its website has existed since May 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 57 people on LinkedIn, it has 56,056 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Muse: the brain sensing headband reviews

Customers rate Muse: the brain sensing headband 4.0 out of 5 on Trustpilot over 2,400 reviews, 611 of them in the last twelve months: 59% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Muse: the brain sensing headband known for?

Muse is a company that sells brain sensing headbands for mental fitness and sleep improvement, providing real-time neurofeedback to help users learn, track and evolve their meditation practice. Gravity by Benchr classifies it under Electronics Accessories, with Biometric Monitors making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Muse: the brain sensing headband prices: how much is it?

Muse: the brain sensing headband's best seller, Muse 2, sells US$249.99 on choosemuse.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check choosemuse.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Muse: the brain sensing headband promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Muse: the brain sensing headband advertises on Facebook and Instagram and on Google, where its offers often run. Check choosemuse.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Muse: the brain sensing headband?

Muse: the brain sensing headband sells on its own website, choosemuse.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Muse: the brain sensing headband?

Gravity by Benchr records a company based in San Bernardino, United States, whose domain was registered in 2009, with 57 employees on LinkedIn, listed at late_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Muse: the brain sensing headband doing well?

Not at the moment. Gravity by Benchr estimates about 157,600 visits to choosemuse.com in September 2026, down 22% in a month and down 4% over three months. Muse: the brain sensing headband ranks #146 of 5,552 Electronics Accessories brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Muse: the brain sensing headband use?

Gravity by Benchr identifies choosemuse.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Muse: the brain sensing headband's ad budget?

Gravity by Benchr does not publish a spend figure for Muse: the brain sensing headband on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Electronics Accessories brands in the United States?

Among Electronics Accessories brands in the United States in the Gravity by Benchr index, Muse: the brain sensing headband ranks #146 of 5,552 by estimated traffic. Its closest competitors on the same market are Emotiv, HeartMath, fitbit.com, OURA and Whoop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Muse: the brain sensing headband.