Brand page · Clothing Accessories · United Kingdom
CIRCULR: 66.8k visits a month, 67 active Meta ads, Gravity score 510.
CIRCULR — CIRCULR is a premium eyewear brand founded by Vikkstar that sells sunglasses and eyewear products. In September 2026 circulr.co drew an estimated 66.8k visits, down 46% on the month before. It ranks #149 of 6,238 Clothing Accessories brands in United Kingdom and holds a 2.1 Trustpilot rating over 105 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 243 peers: Clothing Accessories brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
CIRCULR is a premium eyewear brand founded by Vikkstar that sells sunglasses and eyewear products.
01 · Traffic
How much traffic CIRCULR gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CIRCULR drew an estimated 66.8k visits in September 2026, down 46% on the month before and down 53% over three months.
- Worldwide#132,653of 4.5m sites · Top 5%
- In United Kingdom#6,922of 192k sites · Top 5%
- Clothing Accessories, worldwide#1,696of 85,207 brands · Top 5%
- Clothing Accessories, United Kingdom#149of 6,238 brands · Top 5%
66.8k
estimated visits in September
1 mo ▼ −46.3%4 mo ▼ −52.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about CIRCULR.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CIRCULR holds 2.1 out of 5 on Trustpilot over 105 reviews, 77 of them in the last twelve months: 20% of customers give five stars and 71% one star. That volume places CIRCULR in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Sunglasses Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What CIRCULR sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
CIRCULR sells on Shopify, 71% of its catalogue in stock. The best seller is IBIZA BLACK/GOLD, at £49.99, followed by LONDON GOLD/GREEN and LONDON MATTE/BLACK.
#1IBIZA BLACK/GOLDCIRCULR£49.99In stock
#2LONDON GOLD/GREENCIRCULR£49.99In stock
#3LONDON MATTE/BLACKCIRCULR£49.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places CIRCULR in its comparison group.
- Average rating
- 4.39 / 5
- Rated products
- 82% of the catalogue
- In stock
- 71%
- Upper price quartile
- US$66.17
- Currency
- GBP
04 · Ads
What CIRCULR is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CIRCULR runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
One day, two pairsCirculrco2 Oct 2026image
Add two, pay for oneCirculrco1 Oct 2026image
CIRCULR // Premium Eyewear by VikkstarCirculrco23 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about CIRCULR.
The creators who tag @circulrco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @circulrco on Instagram, led by 𝐋 𝐄 𝐎 𝐍 𝐒 𝐂 𝐎 𝐓 𝐓 (250k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐋 𝐄 𝐎 𝐍 𝐒 𝐂 𝐎 𝐓 𝐓@leon3scott · 🇬🇧 GB | Fitness sport bodybuilding Creator | 250k | 0.6% | 4 | Tagged @circulrco |
06 · Competitors according to Gravity
Who CIRCULR competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CIRCULR among Clothing Accessories brands in United Kingdom. The closest is VZN Frames, then goodr, Tifosi Optics, DINELLI, Spitfire UK, Kyloe In The Wild.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| VZN Framesvznframes.com | |||||||
| goodrgoodr.co.uk | |||||||
| Tifosi Opticstifosi-optics.co.uk | |||||||
| DINELLIdinelli.co.uk | |||||||
| Spitfire UKspitfire-design.com | |||||||
| Kyloe In The Wildkyloeinthewild.com |
07 · Company
The company behind CIRCULR.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CIRCULR is a company based in Wirral, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in June 2016. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Wirral
- Founded
- 2022, per LinkedIn
- Domain registered
- 30 Jun 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- circulr.co · Shopify · GBP
- Catalogue
- 30 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CIRCULR
What people ask Google about CIRCULR.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CIRCULR a legit company?
According to Gravity by Benchr, CIRCULR is a brand based in Wirral, United Kingdom: its website has existed since June 2016, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 195,356 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about CIRCULR?
Customers rate CIRCULR 2.1 out of 5 on Trustpilot over 105 reviews, 77 of them in the last twelve months: 20% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does CIRCULR sell?
CIRCULR is a premium eyewear brand founded by Vikkstar that sells sunglasses and eyewear products. Gravity by Benchr classifies it under Clothing Accessories, with Sunglasses making up 87% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does CIRCULR cost?
CIRCULR's best seller, IBIZA BLACK/GOLD, sells £49.99 on circulr.co. 71% of the catalogue is in stock. Gravity does not track prices daily: check circulr.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
CIRCULR promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: CIRCULR advertises on Facebook and Instagram, where its offers often run. Check circulr.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy CIRCULR?
CIRCULR sells on its own website, circulr.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns CIRCULR?
Gravity by Benchr records a company based in Wirral, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in 2016, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is CIRCULR growing?
Not at the moment. Gravity by Benchr estimates about 66,800 visits to circulr.co in September 2026, down 46% in a month and down 53% over three months. CIRCULR ranks #149 of 6,238 Clothing Accessories brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does CIRCULR use?
Gravity by Benchr identifies circulr.co as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does CIRCULR spend on Meta ads?
Gravity by Benchr does not publish a spend figure for CIRCULR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United Kingdom?
Among Clothing Accessories brands in United Kingdom in the Gravity by Benchr index, CIRCULR ranks #149 of 6,238 by estimated traffic. Its closest competitors on the same market are VZN Frames, goodr, Tifosi Optics, DINELLI and Spitfire UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CIRCULR.