Brand page · Food Items · Sweden
City Gross: 646K visits a month, 18 active Meta ads.
City Gross — City Gross is a family-owned supermarket chain that focuses on fresh food products, offering Swedish meat cut in-store, fresh fish and seafood from sustainable sources, and bread baked in stone ovens. In September 2026 citygross.se drew an estimated 646K visits, up 12% on the month before. It ranks #2 of 428 Food Items brands in Sweden and holds a 1.4 Trustpilot rating over 227 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
City Gross is a family-owned supermarket chain that focuses on fresh food products, offering Swedish meat cut in-store, fresh fish and seafood from sustainable sources, and bread baked in stone ovens.
01 · Traffic
How much traffic City Gross gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
City Gross drew an estimated 646K visits in September 2026, up 12% on the month before and up 7% over three months.
- Worldwide#20,290of 4.5M sites · Top 1%
- In Sweden#149of 27.3K sites · Top 1%
- Food Items, worldwide#455of 260,714 brands · Top 1%
- Food Items, Sweden#2of 428 brands · Top 1%
646K
estimated visits in September
1 mo ▲ +12.4%4 mo ▲ +7.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about City Gross.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
City Gross holds 1.4 out of 5 on Trustpilot over 227 reviews, 16 of them in the last twelve months: 8% of customers give five stars and 74% one star. That volume places City Gross in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Supermarket Grocery Delivery Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What City Gross sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read City Gross's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places City Gross in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What City Gross is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
City Gross runs Meta ads on Facebook, Instagram, and has advertised on Google since August 2025 (video).
Se fler erbjudanden!City Gross6 Oct 2026video
Älskar du fika lika mycket som Ulf?🫶 Missa inte vår bakelsebuffé i butikerna hela torsdag och fredag den här veckan.🍰🥧🧁 Unna dig favoritbakeCity Gross6 Oct 2026video
🍇 DAGENS BÄSTA! 🍋City Gross6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad13 Dec 2025Publicis Media UK Limitedverified
Video ad30 Nov 2025Publicis Media UK Limitedverified
Video ad13 Nov 2025Cloetta ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about City Gross.
The creators who tag @citygross on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @citygross on Instagram, led by Hillevi Arkel | Mat för 100 kr (122K followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHillevi Arkel | Mat för 100 kr@hilleviarkel_mat · 🇸🇪 SE | Food cooking nutrition Creator | 122K | 2.8% | 1 | Tagged @citygross |
06 · Competitors according to Gravity
Who City Gross competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for City Gross among Food Items brands in Sweden. The closest is FoodWorks, then more, Mercadona, Supermercados Mundial, KONZUM, itesco.cz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| FoodWorksfoodworks.com.au | |||||||
| moremore.in | |||||||
| Mercadonamercadona.es | |||||||
| Supermercados Mundialsupermercadosmundial.com.br | |||||||
| KONZUMkonzum.hr | |||||||
| itesco.czitesco.cz |
07 · Company
The company behind City Gross.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
City Gross is a company based in Sweden, founded in 1993 according to LinkedIn. It employs about 1,115 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1993, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,115 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- citygross.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about City Gross
What people ask Google about City Gross.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is City Gross legit or a scam?
According to Gravity by Benchr, City Gross is a brand based in Sweden: it employs 1,115 people on LinkedIn, it has 23,768 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
City Gross reviews
Customers rate City Gross 1.4 out of 5 on Trustpilot over 227 reviews, 16 of them in the last twelve months: 8% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is City Gross?
City Gross is a family-owned supermarket chain that focuses on fresh food products, offering Swedish meat cut in-store, fresh fish and seafood from sustainable sources, and bread baked in stone ovens. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a City Gross discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: City Gross advertises on Facebook and Instagram and on Google, where its offers often run. Check citygross.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind City Gross?
Gravity by Benchr records a company based in Sweden, founded in 1993 according to LinkedIn, with 1,115 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is City Gross growing?
Yes. Gravity by Benchr estimates about 646,200 visits to citygross.se in September 2026, up 12% in a month and up 7% over three months. City Gross ranks #2 of 428 Food Items brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is City Gross' ad budget?
Gravity by Benchr does not publish a spend figure for City Gross on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Sweden?
Among Food Items brands in Sweden in the Gravity by Benchr index, City Gross ranks #2 of 428 by estimated traffic. Its closest competitors on the same market are FoodWorks, more, Mercadona, Supermercados Mundial, KONZUM. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with City Gross.