Brand page · Building Consumables · United Kingdom
COAT Paints: 533K visits a month, 424 active Meta ads, Gravity score 738.
COAT Paints — COAT Paints is a brand that sells high-grade climate positive paints for interior and exterior use, available in a range of tasteful shades and made to order. In September 2026 coatpaints.com drew an estimated 533K visits, up 5% on the month before. It ranks #3 of 689 Building Consumables brands in United Kingdom and holds a 4.6 Trustpilot rating over 1,373 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 9 peers: Building Consumables brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
COAT Paints is a brand that sells high-grade climate positive paints for interior and exterior use, available in a range of tasteful shades and made to order.
01 · Traffic
How much traffic COAT Paints gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
COAT Paints drew an estimated 533K visits in September 2026, up 5% on the month before and up 13% over three months.
- Worldwide#23,639of 4.5M sites · Top 1%
- In United Kingdom#1,053of 192K sites · Top 1%
- Building Consumables, worldwide#33of 22,981 brands · Top 1%
- Building Consumables, United Kingdom#3of 689 brands · Top 1%
533K
estimated visits in September
1 mo ▲ +5.3%4 mo ▲ +13.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about COAT Paints.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
COAT Paints holds 4.6 out of 5 on Trustpilot over 1,373 reviews, 307 of them in the last twelve months: 85% of customers give five stars and 7% one star. That volume places COAT Paints in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, COAT Paints scores 4.8 over 18 reviews.
Decoration and Interior Design Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What COAT Paints sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
COAT Paints sells on Shopify, 98% of its catalogue in stock. The best seller is Colour Chart, at £3.00, followed by Mindful Sample and Mindful.
#1Colour ChartCOAT Paints£3.00In stock
#2Mindful SampleCOAT Paints£2.00–£5.75In stock
#3MindfulCOAT Paints£2.00–£99.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places COAT Paints in its comparison group.
- Average rating
- 4.95 / 5
- Rated products
- 98% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$45.00
- Currency
- GBP
04 · Ads
What COAT Paints is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
COAT Paints runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since November 2021 (image, text, video).
It's time to paint.COAT paints8 Oct 2026video
It's time to paint.COAT paints8 Oct 2026video
Good news. There’s a pack for that.COAT paints8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad7 Oct 2026COAT TRADING LTDverified
Text ad7 Oct 2026COAT TRADING LTDverified
Text ad7 Oct 2026COAT TRADING LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about COAT Paints.
The creators who tag @coatpaints on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @coatpaints on Instagram, led by YASMIN (63.8K followers, 13.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| YYASMIN@yas.wyatt.home · 🇬🇧 GB | Decoration garden diy Creator | 63.8K | 13.0% | 7 | Tagged @coatpaints |
06 · Competitors according to Gravity
Who COAT Paints competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for COAT Paints among Building Consumables brands in United Kingdom. The closest is dulux.co.uk, then Benjamin Moore, Valspar Paint, Tikkurila, Nippon Paint Singapore, flugger.pl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| dulux.co.ukdulux.co.uk | |||||||
| Benjamin Moorebenjaminmoore.com | |||||||
| Valspar Paintvalsparpaint.co.uk | |||||||
| Tikkurilatikkurila.fi | |||||||
| Nippon Paint Singaporenipponpaint.com.sg | |||||||
| flugger.plflugger.pl |
07 · Company
The company behind COAT Paints.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
COAT Paints is a company based in London, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in November 2019. It employs about 39 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2020, per LinkedIn
- Domain registered
- 11 Nov 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 39 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- coatpaints.com · Shopify · GBP
- Catalogue
- 121 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about COAT Paints
What people ask Google about COAT Paints.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is COAT Paints a legit company?
According to Gravity by Benchr, COAT Paints is a brand based in London, United Kingdom: its website has existed since November 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 39 people on LinkedIn, it has 256,847 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
COAT Paints reviews
Customers rate COAT Paints 4.6 out of 5 on Trustpilot over 1,373 reviews, 307 of them in the last twelve months: 85% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, COAT Paints scores 4.8 over 18 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is COAT Paints known for?
COAT Paints is a brand that sells high-grade climate positive paints for interior and exterior use, available in a range of tasteful shades and made to order. Gravity by Benchr classifies it under Building Consumables, with Painting Consumables making up 68% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is COAT Paints expensive?
COAT Paints' best seller, Colour Chart, sells £3.00 on coatpaints.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check coatpaints.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does COAT Paints have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: COAT Paints advertises on Facebook and Instagram and on Google, where its offers often run. Check coatpaints.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy COAT Paints?
COAT Paints sells on its own website, coatpaints.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind COAT Paints?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2019, with 39 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is COAT Paints growing?
Yes. Gravity by Benchr estimates about 532,500 visits to coatpaints.com in September 2026, up 5% in a month and up 13% over three months. COAT Paints ranks #3 of 689 Building Consumables brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does COAT Paints use?
Gravity by Benchr identifies coatpaints.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does COAT Paints spend on Meta ads?
Gravity by Benchr does not publish a spend figure for COAT Paints on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands in United Kingdom?
Among Building Consumables brands in United Kingdom in the Gravity by Benchr index, COAT Paints ranks #3 of 689 by estimated traffic. Its closest competitors on the same market are dulux.co.uk, Benjamin Moore, Valspar Paint, Tikkurila, Nippon Paint Singapore. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with COAT Paints.