Brand page · Building Consumables · United Kingdom
Dulux: 733K visits a month, 38 active Meta ads.
Dulux — Dulux is an international paint manufacturer that offers a wide range of paints, services, and ideas to help add color to homes. They develop trusted paints with creamy consistency and unrivalled formula for both retail and trade product ranges. In September 2026 dulux.co.uk drew an estimated 733K visits, down 2% on the month before. It ranks #2 of 689 Building Consumables brands in United Kingdom and holds a 4.1 Trustpilot rating over 1,937 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Dulux is an international paint manufacturer that offers a wide range of paints, services, and ideas to help add color to homes. They develop trusted paints with creamy consistency and unrivalled formula for both retail and trade product ranges.
01 · Traffic
How much traffic Dulux gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dulux drew an estimated 733K visits in September 2026, down 2% on the month before and up 18% over three months.
- Worldwide#18,398of 4.5M sites · Top 1%
- In United Kingdom#759of 192K sites · Top 1%
- Building Consumables, worldwide#18of 22,981 brands · Top 1%
- Building Consumables, United Kingdom#2of 689 brands · Top 1%
733K
estimated visits in September
1 mo ▼ −1.6%4 mo ▲ +17.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dulux.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dulux holds 4.1 out of 5 on Trustpilot over 1,937 reviews, 267 of them in the last twelve months: 23% of customers give five stars and 66% one star. That volume places Dulux in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Paint Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dulux sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Dulux's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Dulux in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Dulux is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dulux runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Life is what you paint itDulux30 Jul 2026image
Paw proof paintDulux20 Jul 2026video
Life is what you paint itDulux19 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Imperial Chemical Industries Limited (trading as ICI Paints AkzoNobel)verified
Text ad21 Oct 2026Imperial Chemical Industries Limited (trading as ICI Paints AkzoNobel)verified
Text ad21 Oct 2026Imperial Chemical Industries Limited (trading as ICI Paints AkzoNobel)verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dulux.
The creators who tag @duluxuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @duluxuk on Instagram, led by 𝕃𝕠𝕠𝕜 𝕎𝕙𝕒𝕥 𝕀𝕟𝕤𝕡𝕚𝕣𝕖𝕤 𝕄𝕖 (29.4K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝕃𝕠𝕠𝕜 𝕎𝕙𝕒𝕥 𝕀𝕟𝕤𝕡𝕚𝕣𝕖𝕤 𝕄𝕖@lookwhatinspiresme · 🇵🇱 PL | Decoration garden diy Creator | 29.4K | — | 11 | Tagged @duluxuk |
06 · Competitors according to Gravity
Who Dulux competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dulux among Building Consumables brands in United Kingdom. The closest is duluxvalentine.com, then COAT Paints, Valspar Paint, Benjamin Moore, Farrow & Ball, Little Greene.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| duluxvalentine.comduluxvalentine.com | |||||||
| COAT Paintscoatpaints.com | |||||||
| Valspar Paintvalsparpaint.co.uk | |||||||
| Benjamin Moorebenjaminmoore.com | |||||||
| Farrow & Ballfarrow-ball.com | |||||||
| Little Greenelittlegreene.us |
07 · Company
The company behind Dulux.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dulux is a company based in United Kingdom, on a domain registered in October 1996. It employs about 1,586 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 10 Oct 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,586 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dulux.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dulux
What people ask Google about Dulux.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dulux legit?
According to Gravity by Benchr, Dulux is a brand based in United Kingdom: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it employs 1,586 people on LinkedIn, it has 170,924 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Dulux reviews
Customers rate Dulux 4.1 out of 5 on Trustpilot over 1,937 reviews, 267 of them in the last twelve months: 23% give five stars, 66% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dulux known for?
Dulux is an international paint manufacturer that offers a wide range of paints, services, and ideas to help add color to homes. They develop trusted paints with creamy consistency and unrivalled formula for both retail and trade product ranges. Gravity by Benchr classifies it under Building Consumables. Source: Gravity by Benchr product classification.
Dulux promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Dulux advertises on Facebook and Instagram and on Google, where its offers often run. Check dulux.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Dulux?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1996, with 1,586 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Dulux doing well?
Yes. Gravity by Benchr estimates about 733,000 visits to dulux.co.uk in September 2026, down 2% in a month and up 18% over three months. Dulux ranks #2 of 689 Building Consumables brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Dulux spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Dulux on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands in United Kingdom?
Among Building Consumables brands in United Kingdom in the Gravity by Benchr index, Dulux ranks #2 of 689 by estimated traffic. Its closest competitors on the same market are duluxvalentine.com, COAT Paints, Valspar Paint, Benjamin Moore, Farrow & Ball. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dulux.