Brand page · Building Consumables
Benjamin Moore: 3M visits a month, 601 active Meta ads.
Benjamin Moore — Benjamin Moore is a paint and coatings company that produces premium paint products and offers over 3,500 colors to customers through its network of more than 7,500 independently owned stores. In September 2026 benjaminmoore.com drew an estimated 3M visits, down 13% on the month before. It ranks #1 of 1,270 Building Consumables brands and holds a 1.7 Trustpilot rating over 38 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Benjamin Moore is a paint and coatings company that produces premium paint products and offers over 3,500 colors to customers through its network of more than 7,500 independently owned stores.
01 · Traffic
How much traffic Benjamin Moore gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Benjamin Moore drew an estimated 3M visits in September 2026, down 13% on the month before and down 9% over three months.
- Worldwide#6,011of 4.5M sites · Top 1%
- In United States#2,045of 1.2M sites · Top 1%
- Building Consumables, worldwide#5of 22,981 brands · Top 1%
- Building Consumables, United States#1of 1,270 brands · Top 1%
3M
estimated visits in September
1 mo ▼ −12.6%4 mo ▼ −8.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Benjamin Moore.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Benjamin Moore holds 1.7 out of 5 on Trustpilot over 38 reviews, 5 of them in the last twelve months: 13% of customers give five stars and 63% one star. That volume places Benjamin Moore in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Paint Store Decoration and Interior Design Store Painting
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Benjamin Moore sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Benjamin Moore's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Benjamin Moore in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Benjamin Moore is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Benjamin Moore runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
Deliver Better ResultsBenjamin Moore14 Oct 2026image
Find Your Color TodayBenjamin Moore14 Oct 2026image
Deliver Better ResultsBenjamin Moore14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Benjamin Mooreverified
Text ad20 Oct 2026Benjamin Mooreverified
Text ad20 Oct 2026Benjamin Mooreverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Benjamin Moore.
The creators who tag @benjaminmoore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @benjaminmoore on Instagram, led by American Color (17.2K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmerican Color@americancolorks · 🇦🇱 AL | Decoration garden diy Creator | 17.2K | 0.1% | 18 | Tagged @benjaminmoore |
06 · Competitors according to Gravity
Who Benjamin Moore competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Benjamin Moore among Building Consumables brands. The closest is Sherwin-Williams, then behr.ca, COAT Paints, dulux.co.uk, Resene, Tikkurila.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sherwin-Williamssherwin-williams.com | |||||||
| behr.cabehr.ca | |||||||
| COAT Paintscoatpaints.com | |||||||
| dulux.co.ukdulux.co.uk | |||||||
| Reseneresene.co.nz | |||||||
| Tikkurilatikkurila.fi |
07 · Company
The company behind Benjamin Moore.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Benjamin Moore is an e-commerce brand, on a domain registered in March 1996. It employs about 2,557 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- Data not available
- Domain registered
- 7 Mar 1996
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 2,557 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- benjaminmoore.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Benjamin Moore
What people ask Google about Benjamin Moore.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Benjamin Moore legit?
According to Gravity by Benchr, Benjamin Moore is a brand: its website has existed since March 1996, it employs 2,557 people on LinkedIn, it has 617,258 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Benjamin Moore?
Customers rate Benjamin Moore 1.7 out of 5 on Trustpilot over 38 reviews, 5 of them in the last twelve months: 13% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Benjamin Moore?
Benjamin Moore is a paint and coatings company that produces premium paint products and offers over 3,500 colors to customers through its network of more than 7,500 independently owned stores. Gravity by Benchr classifies it under Building Consumables. Source: Gravity by Benchr product classification.
Does Benjamin Moore have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Benjamin Moore advertises on Facebook and Instagram and on Google, where its offers often run. Check benjaminmoore.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Benjamin Moore?
Gravity by Benchr records a company, whose domain was registered in 1996, with 2,557 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Benjamin Moore doing well?
Not at the moment. Gravity by Benchr estimates about 2,951,900 visits to benjaminmoore.com in September 2026, down 13% in a month and down 9% over three months. Benjamin Moore ranks #1 of 1,270 Building Consumables brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Benjamin Moore's ad budget?
Gravity by Benchr does not publish a spend figure for Benjamin Moore on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands?
Among Building Consumables brands in the Gravity by Benchr index, Benjamin Moore ranks #1 of 1,270 by estimated traffic. Its closest competitors on the same market are Sherwin-Williams, behr.ca, COAT Paints, dulux.co.uk, Resene. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Benjamin Moore.