Brand page · Sofas · United Kingdom
Comfortly: 79.6k visits a month, 18 active Meta ads, Gravity score 562.
Comfortly — Comfortly is an international company that produces replacement covers for IKEA furniture. Every piece is custom made in their production office in Kaunas, Garliava. In September 2026 comfortly.com drew an estimated 79.6k visits, up 5% on the month before. It ranks #32 of 421 Sofas brands in United Kingdom and holds a 4.8 Trustpilot rating over 2,709 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 31 peers: Sofas brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Comfortly is an international company that produces replacement covers for IKEA furniture. Every piece is custom made in their production office in Kaunas, Garliava.
01 · Traffic
How much traffic Comfortly gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Comfortly drew an estimated 79.6k visits in September 2026, up 5% on the month before and up 39% over three months.
- Worldwide#114,100of 4.5m sites · Top 5%
- In United Kingdom#5,948of 192k sites · Top 5%
- Sofas, worldwide#282of 7,681 brands · Top 5%
- Sofas, United Kingdom#32of 421 brands · Top 10%
79.6k
estimated visits in September
1 mo ▲ +4.8%4 mo ▲ +39.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Comfortly.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Comfortly holds 4.8 out of 5 on Trustpilot over 2,709 reviews, 457 of them in the last twelve months: 91% of customers give five stars and 3% one star. That volume places Comfortly in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, Comfortly scores 4.8 over 91 reviews.
Furniture Accessories
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Comfortly sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Comfortly sells on Shopify, 97% of its catalogue in stock. The best seller is KLIPPAN 2 Seat IKEA Sofa Cover, at £132.00–£274.00, followed by KARLSTAD 3 Seat IKEA Sofa Cover and EKTORP 3 Seat IKEA Sofa Cover.
#2KLIPPAN 2 Seat IKEA Sofa CoverComfortly£132.00–£274.00In stock
#3KARLSTAD 3 Seat IKEA Sofa CoverComfortly£248.00–£548.00In stock
EKTORP 3 Seat IKEA Sofa CoverComfortly£287.00–£596.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Comfortly in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 52% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$336.19
- Currency
- GBP
04 · Ads
What Comfortly is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Comfortly runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2024 (image, text, video).
Des housses neuves pour votre canapé IKEAComfortly29 Sept 2026video
Neuer Bezug statt neues SofaComfortly29 Sept 2026video
Ein Bezug. Ein neuer Raum.Comfortly29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026A. Grizo imoneverified
Text ad20 Oct 2026A. Grizo imoneverified
Text ad20 Oct 2026A. Grizo imoneverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Comfortly.
The creators who tag @comfortly_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Comfortly competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Comfortly among Sofas brands in United Kingdom. The closest is The Covers Company, then SofaSofa, Rove Lab, Furnt, Charme Maison, Possum Play UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Covers Companythecoverscompany.com | |||||||
| SofaSofasofasofa.co.uk | |||||||
| Rove Labrovelab.uk | |||||||
| Furntfurnt.co.uk | |||||||
| Charme Maisoncharme-maison.fr | |||||||
| Possum Play UKpossumplay.co.uk |
07 · Company
The company behind Comfortly.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Comfortly is a company based in London, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in October 2014. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2019, per LinkedIn
- Domain registered
- 2 Oct 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- comfortly.com · Shopify · GBP
- Catalogue
- 85 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Comfortly
What people ask Google about Comfortly.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Comfortly a legit company?
According to Gravity by Benchr, Comfortly is a brand based in London, United Kingdom: its website has existed since October 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 6,409 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Comfortly reviews: is it worth it?
Customers rate Comfortly 4.8 out of 5 on Trustpilot over 2,709 reviews, 457 of them in the last twelve months: 91% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Comfortly scores 4.8 over 91 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Comfortly?
Comfortly is an international company that produces replacement covers for IKEA furniture. Every piece is custom made in their production office in Kaunas, Garliava. Gravity by Benchr classifies it under Sofas, with Furniture making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Comfortly prices: how much is it?
Comfortly's best seller, KLIPPAN 2 Seat IKEA Sofa Cover, sells from £132.00 to £274.00 on comfortly.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check comfortly.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Comfortly have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Comfortly advertises on Facebook and Instagram and on Google, where its offers often run. Check comfortly.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Comfortly?
Comfortly sells on its own website, comfortly.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Comfortly?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in 2014, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Comfortly growing?
Yes. Gravity by Benchr estimates about 79,600 visits to comfortly.com in September 2026, up 5% in a month and up 39% over three months. Comfortly ranks #32 of 421 Sofas brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Comfortly use?
Gravity by Benchr identifies comfortly.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Comfortly spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Comfortly on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Sofas brands in United Kingdom?
Among Sofas brands in United Kingdom in the Gravity by Benchr index, Comfortly ranks #32 of 421 by estimated traffic. Its closest competitors on the same market are The Covers Company, SofaSofa, Rove Lab, Furnt and Charme Maison. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Comfortly.