Brand page · Sofas · United Kingdom
SofaSofa: 96.3k visits a month, 27 active Meta ads, Gravity score 684.
SofaSofa — SofaSofa is a British family business that creates and sells British made fabric and leather sofas, chairs, footstools, and sofa accessories. In September 2026 sofasofa.co.uk drew an estimated 96.3k visits, up 3% on the month before. It ranks #27 of 421 Sofas brands in United Kingdom and holds a 4.6 Trustpilot rating over 3,898 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 31 peers: Sofas brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SofaSofa is a British family business that creates and sells British made fabric and leather sofas, chairs, footstools, and sofa accessories.
01 · Traffic
How much traffic SofaSofa gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SofaSofa drew an estimated 96.3k visits in September 2026, up 3% on the month before.
- Worldwide#96,719of 4.5m sites · Top 5%
- In United Kingdom#5,042of 192k sites · Top 5%
- Sofas, worldwide#229of 7,681 brands · Top 5%
- Sofas, United Kingdom#27of 421 brands · Top 10%
96.3k
estimated visits in September
1 mo ▲ +2.8%4 mo ▲ +0.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SofaSofa.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SofaSofa holds 4.6 out of 5 on Trustpilot over 3,898 reviews, 73 of them in the last twelve months: 85% of customers give five stars and 2% one star. That volume places SofaSofa in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SofaSofa sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SofaSofa sells on Shopify, 100% of its catalogue in stock. The best seller is Madrid | 2 Seater Extra Loose Cover | Capri Dark Grey, at £189.00–£249.00, followed by Albany | 3 Seater Extra Loose Cover | Miami Ivory and Madrid | 2 Seater Extra Loose Cover | Kingston Coffee.
Madrid | 2 Seater Extra Loose Cover | Capri Dark GreySofaSofa£189.00–£249.00In stock
Albany | 3 Seater Extra Loose Cover | Miami IvorySofaSofa£289.00–£349.00In stock
Madrid | 2 Seater Extra Loose Cover | Kingston CoffeeSofaSofa£189.00–£249.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SofaSofa in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 1% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$1,216.37
- Currency
- GBP
04 · Ads
What SofaSofa is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SofaSofa runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
25% Off Our Autumn SaleSofaSofa1 Oct 2026video
Albany | 3 Seater Sofa | Kingston Light Grey - Moulded Foam / No ProtectionSofaSofa16 Sept 2026image
Madrid | 2 Seater Extra Loose Cover | Kingston Natural - No ProtectionSofaSofa16 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kirkdale mail Order Limitedverified
Text ad20 Oct 2026Kirkdale mail Order Limitedverified
Text ad20 Oct 2026Kirkdale mail Order Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SofaSofa.
The creators who tag @sofasofa_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sofasofa_uk on Instagram, led by Lou Watkins (24.8k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLou Watkins@lou_a_watkins · 🇬🇧 GB | Decoration garden diy Creator | 24.8k | — | 1 | Tagged @sofasofa_uk |
06 · Competitors according to Gravity
Who SofaSofa competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SofaSofa among Sofas brands in United Kingdom. The closest is The Sofa Company, then TechSofa, KC Sofas, Comfortly, Gamzo Outlet, Sofabase.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Sofa Companysofa-company.co.uk | |||||||
| TechSofatechsofa.com | |||||||
| KC Sofaskcsofas.co.uk | |||||||
| Comfortlycomfortly.com | |||||||
| Gamzo Outletgamzooutlet.co.uk | |||||||
| Sofabasesofabase.co.uk |
07 · Company
The company behind SofaSofa.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SofaSofa is a company based in Crumlin, United Kingdom, founded in 1981 according to LinkedIn, on a domain registered in March 2000. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Crumlin
- Founded
- 1981, per LinkedIn
- Domain registered
- 14 Mar 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sofasofa.co.uk · Shopify · GBP
- Catalogue
- 113 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SofaSofa
What people ask Google about SofaSofa.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SofaSofa legit?
According to Gravity by Benchr, SofaSofa is a brand based in Crumlin, United Kingdom: its website has existed since March 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 23,528 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SofaSofa reviews: is it worth it?
Customers rate SofaSofa 4.6 out of 5 on Trustpilot over 3,898 reviews, 73 of them in the last twelve months: 85% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SofaSofa sell?
SofaSofa is a British family business that creates and sells British made fabric and leather sofas, chairs, footstools, and sofa accessories. Gravity by Benchr classifies it under Sofas, with Outdoor Seating making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is SofaSofa expensive?
SofaSofa's best seller, Madrid | 2 Seater Extra Loose Cover | Capri Dark Grey, sells from £189.00 to £249.00 on sofasofa.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check sofasofa.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a SofaSofa discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SofaSofa advertises on Facebook and Instagram and on Google, where its offers often run. Check sofasofa.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SofaSofa?
SofaSofa sells on its own website, sofasofa.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SofaSofa?
Gravity by Benchr records a company based in Crumlin, United Kingdom, founded in 1981 according to LinkedIn, on a domain registered in 2000, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SofaSofa growing?
Yes. Gravity by Benchr estimates about 96,300 visits to sofasofa.co.uk in September 2026, up 3% in a month and up 0% over three months. SofaSofa ranks #27 of 421 Sofas brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SofaSofa use?
Gravity by Benchr identifies sofasofa.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SofaSofa spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SofaSofa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Sofas brands in United Kingdom?
Among Sofas brands in United Kingdom in the Gravity by Benchr index, SofaSofa ranks #27 of 421 by estimated traffic. Its closest competitors on the same market are The Sofa Company, TechSofa, KC Sofas, Comfortly and Gamzo Outlet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SofaSofa.