Brand page · Decor · Italy
Conforama: 220k visits a month, 12 active Meta ads.
Conforama — Conforama is an Italian furniture and home goods retailer that offers a wide range of products including furniture, DIY supplies, gardening items, and cleaning products. The company operates both physical stores and an online platform for home furnishings and accessories. In September 2026 conforama.it drew an estimated 220k visits, down 11% on the month before. It ranks #10 of 1,989 Decor brands in Italy and holds a 2.6 Trustpilot rating over 7,543 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Conforama is an Italian furniture and home goods retailer that offers a wide range of products including furniture, DIY supplies, gardening items, and cleaning products. The company operates both physical stores and an online platform for home furnishings and accessories.
01 · Traffic
How much traffic Conforama gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Conforama drew an estimated 220k visits in September 2026, down 11% on the month before and up 15% over three months.
- Worldwide#43,808of 4.5m sites · Top 1%
- In Italy#1,120of 138k sites · Top 1%
- Decor, worldwide#755of 185,686 brands · Top 1%
- Decor, Italy#10of 1,989 brands · Top 1%
220k
estimated visits in September
1 mo ▼ −11.3%4 mo ▲ +15.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Conforama.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Conforama holds 2.6 out of 5 on Trustpilot over 7,543 reviews, 162 of them in the last twelve months: 39% of customers give five stars and 30% one star. That volume places Conforama in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Fitted Furniture Supplier Furniture Store Appliance Store Furniture Accessories Supplier Sofa Store Mattress Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Conforama sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Conforama's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Conforama in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Conforama is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Conforama runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since July 2026 (image, text, video).
Promo -40% Conforama Più 🏡Conforama Italia14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Conforama Italia Spaverified
Image ad20 Oct 2026Conforama Italia Spaverified
Text ad20 Oct 2026Conforama Italia Spaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Conforama.
The creators who tag @conforama_it on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @conforama_it on Instagram, led by @salvatorepiccione_madeinitaly (21.4k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ssalvatorepiccione_madeinitaly@salvatorepiccione_madeinitaly · 🇮🇹 IT | Fashion style luxury Creator | 21.4k | — | 2 | Tagged @conforama_it |
06 · Competitors according to Gravity
Who Conforama competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Conforama among Decor brands in Italy. The closest is Mondo Convenienza, then moebelix.at, sconto.de, home24.it, arredissima.com, HARDECK Möbel.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mondo Convenienzamondoconv.es | |||||||
| moebelix.atmoebelix.at | |||||||
| sconto.desconto.de | |||||||
| home24.ithome24.it | |||||||
| arredissima.comarredissima.com | |||||||
| HARDECK Möbelhardeck.de |
07 · Company
The company behind Conforama.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Conforama is a company based in Italy, founded in 1967 according to LinkedIn. It employs about 249 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1967, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 249 on LinkedIn · 1,001-5,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- conforama.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Conforama
What people ask Google about Conforama.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Conforama legit or a scam?
According to Gravity by Benchr, Conforama is a brand based in Italy: its Trustpilot profile is claimed by the brand, it employs 249 people on LinkedIn, it has 66,469 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Conforama reviews: is it worth it?
Customers rate Conforama 2.6 out of 5 on Trustpilot over 7,543 reviews, 162 of them in the last twelve months: 39% give five stars, 30% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Conforama sell?
Conforama is an Italian furniture and home goods retailer that offers a wide range of products including furniture, DIY supplies, gardening items, and cleaning products. The company operates both physical stores and an online platform for home furnishings and accessories. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Conforama promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Conforama advertises on Facebook and Instagram and on Google, where its offers often run. Check conforama.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Conforama?
Gravity by Benchr records a company based in Italy, founded in 1967 according to LinkedIn, with 249 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Conforama growing?
Yes. Gravity by Benchr estimates about 219,600 visits to conforama.it in September 2026, down 11% in a month and up 15% over three months. Conforama ranks #10 of 1,989 Decor brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Conforama spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Conforama on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Italy?
Among Decor brands in Italy in the Gravity by Benchr index, Conforama ranks #10 of 1,989 by estimated traffic. Its closest competitors on the same market are Mondo Convenienza, moebelix.at, sconto.de, home24.it and arredissima.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Conforama.