Brand page · Personal Care · United States
COOLA: 64.9k visits a month, 96 active Meta ads, Gravity score 637.
COOLA — COOLA is a California-based brand that produces organic sunscreen and skincare products designed for daily wear and outdoor lifestyles. In September 2026 coola.com drew an estimated 64.9k visits, down 31% on the month before. It ranks #1,134 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
COOLA is a California-based brand that produces organic sunscreen and skincare products designed for daily wear and outdoor lifestyles.
01 · Traffic
How much traffic COOLA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
COOLA drew an estimated 64.9k visits in September 2026, down 31% on the month before and down 46% over three months.
- Worldwide#135,967of 4.5m sites · Top 5%
- In United States#44,040of 1.2m sites · Top 5%
- Personal Care, worldwide#6,822of 215,119 brands · Top 5%
- Personal Care, United States#1,134of 33,626 brands · Top 5%
64.9k
estimated visits in September
1 mo ▼ −30.9%4 mo ▼ −46.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about COOLA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
COOLA holds 3.0 out of 5 on Trustpilot over 2 reviews: 0% of customers give five stars and 50% one star.
Cosmetic Products Manufacturer Cosmetics Industry Cosmetics Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What COOLA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
COOLA sells on Shopify, 97% of its catalogue in stock. The best seller is Scalp & Hair Sunscreen Mist, at US$30.00, followed by Face Sunscreen Lotion - Fragrance Free and Clear Sunscreen Spray - Fragrance Free.
#1Scalp & Hair Sunscreen MistCOOLAUS$30.00In stock
#2Face Sunscreen Lotion - Fragrance FreeCOOLAUS$20.00–US$32.00In stock
#3Clear Sunscreen Spray - Fragrance FreeCOOLAUS$14.00–US$32.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places COOLA in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 95% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$48.00
- Currency
- USD
04 · Ads
What COOLA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
COOLA runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since March 2022 (image, text, video).
Blurred, Smooth, ProtectedCOOLA4 Oct 2026image
Blur, Protect, and Refresh with SPF 50COOLA2 Oct 2026image
Blurred, Smooth, ProtectedCOOLA2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026COOLA LLCverified
Text ad21 Oct 2026COOLA LLCverified
Text ad21 Oct 2026COOLA LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about COOLA.
The creators who tag @coola on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @coola on Instagram, led by Endurance Ironman Dad (15.9k followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEndurance Ironman Dad@xatefrogg · 🇺🇸 US | Fitness sport bodybuilding Creator | 15.9k | 1.6% | 3 | Tagged @coola |
06 · Competitors according to Gravity
Who COOLA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for COOLA among Personal Care brands in United States. The closest is Dossier, then Bliss, Ariana Grande Fragrances, Dossier Canada, Joyeenails, MIIM.MIIC.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dossierdossier.eu | |||||||
| Blissblissworld.com | |||||||
| Ariana Grande Fragrancesarianagrandefragrances.com | |||||||
| Dossier Canadatrydossier.ca | |||||||
| Joyeenailsjoyeenails.com | |||||||
| MIIM.MIICmiimmiic.com |
07 · Company
The company behind COOLA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
COOLA is a company based in Encinitas, United States, founded in 2007 according to LinkedIn, on a domain registered in January 2003. It employs about 122 people and is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Encinitas
- Founded
- 2007, per LinkedIn
- Domain registered
- 9 Jan 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 122 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- coola.com · Shopify · USD
- Catalogue
- 32 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about COOLA
What people ask Google about COOLA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is COOLA legit?
According to Gravity by Benchr, COOLA is a brand based in Encinitas, United States: its website has existed since January 2003, it sells on a Shopify store, it employs 122 people on LinkedIn, it has 194,581 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is COOLA known for?
COOLA is a California-based brand that produces organic sunscreen and skincare products designed for daily wear and outdoor lifestyles. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does COOLA cost?
COOLA's best seller, Scalp & Hair Sunscreen Mist, sells US$30.00 on coola.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check coola.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a COOLA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: COOLA advertises on Facebook and Instagram and on Google, where its offers often run. Check coola.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy COOLA?
COOLA sells on its own website, coola.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind COOLA?
Gravity by Benchr records a company based in Encinitas, United States, founded in 2007 according to LinkedIn, on a domain registered in 2003, with 122 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is COOLA doing well?
Not at the moment. Gravity by Benchr estimates about 64,900 visits to coola.com in September 2026, down 31% in a month and down 46% over three months. COOLA ranks #1,134 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does COOLA use?
Gravity by Benchr identifies coola.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does COOLA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for COOLA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, COOLA ranks #1,134 of 33,626 by estimated traffic. Its closest competitors on the same market are Dossier, Bliss, Ariana Grande Fragrances, Dossier Canada and Joyeenails. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with COOLA.