Brand page · Personal Care
innisfree: 817K visits a month, 37 active Meta ads.
innisfree — Innisfree is a South Korean cosmetic brand that creates clean, cruelty-free Korean skincare products using natural ingredients and eco-friendly formulas. In September 2026 innisfree.com drew an estimated 817K visits, up 6% on the month before. It ranks #82 of 33,626 Personal Care brands.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Innisfree is a South Korean cosmetic brand that creates clean, cruelty-free Korean skincare products using natural ingredients and eco-friendly formulas.
01 · Traffic
How much traffic innisfree gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
innisfree drew an estimated 817K visits in September 2026, up 6% on the month before and up 5% over three months.
- Worldwide#16,969of 4.5M sites · Top 1%
- In United States#5,598of 1.2M sites · Top 1%
- Personal Care, worldwide#593of 215,119 brands · Top 1%
- Personal Care, United States#82of 33,626 brands · Top 1%
817K
estimated visits in September
1 mo ▲ +6.5%4 mo ▲ +4.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about innisfree.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
innisfree holds 3.4 out of 5 on Trustpilot over 4 reviews: 50% of customers give five stars and 25% one star.
Beauty Product Supplier Health and Beauty Shop Cosmetics Store Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What innisfree sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read innisfree's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places innisfree in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What innisfree is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
innisfree runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since January 2026 (image, text, video).
Invisible Sun Protection. Weightless Serum Hydration.Innisfree usa12 Oct 2026video
Innisfree usaInnisfree usa12 Oct 2026image
Allure Best of Beauty WinnerInnisfree usa12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026(주)이니스프리verified
Image ad20 Oct 2026(주)이니스프리verified
Image ad20 Oct 2026(주)이니스프리verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about innisfree.
The creators who tag @innisfreeofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @innisfreeofficial on Instagram, led by 멜라 (16K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ᄆ멜라@mella_0.0 · 🇰🇷 KR | Beauty cosmetics skincare Creator | 16K | — | 5 | Tagged @innisfreeofficial |
06 · Competitors according to Gravity
Who innisfree competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for innisfree among Personal Care brands. The closest is Sulwhasoo, then LANEIGE, celimax, Purito Seoul, COSRX, Beauty of Joseon.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sulwhasoosulwhasoo.com | |||||||
| LANEIGEus.laneige.com | |||||||
| celimaxcelimax.co.kr | |||||||
| Purito Seoulpurito.com | |||||||
| COSRXcosrx.com | |||||||
| Beauty of Joseonbeautyofjoseon.com |
07 · Company
The company behind innisfree.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
innisfree is an e-commerce brand, founded in 2009 according to LinkedIn, on a domain registered in June 1996. It employs about 251 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 2009, per LinkedIn
- Domain registered
- 15 Jun 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 251 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- innisfree.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about innisfree
What people ask Google about innisfree.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is innisfree legit or a scam?
According to Gravity by Benchr, innisfree is a brand: its website has existed since June 1996, it employs 251 people on LinkedIn, it has 847,425 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does innisfree sell?
Innisfree is a South Korean cosmetic brand that creates clean, cruelty-free Korean skincare products using natural ingredients and eco-friendly formulas. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a innisfree discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: innisfree advertises on Facebook and Instagram and on Google, where its offers often run. Check innisfree.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns innisfree?
Gravity by Benchr records a company, founded in 2009 according to LinkedIn, on a domain registered in 1996, with 251 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is innisfree doing well?
Yes. Gravity by Benchr estimates about 816,600 visits to innisfree.com in September 2026, up 6% in a month and up 5% over three months. innisfree ranks #82 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is innisfree's ad budget?
Gravity by Benchr does not publish a spend figure for innisfree on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, innisfree ranks #82 of 33,626 by estimated traffic. Its closest competitors on the same market are Sulwhasoo, LANEIGE, celimax, Purito Seoul, COSRX. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with innisfree.